The Power Of ‘Words’ In Copywriting
The Power of Words in copywriting is trememdous.
In copywriting, you must know how to use the right words to trigger the right emotion of your reader, get them into the right reaction to buy thing from you.
If you have not already know, you measured the success of your sales page by the number of conversion you get from visitors reading it.
If you got a 5% conversion rate, you can do better. If you got a 10% conversion rate, you can still try to do better… there is no end to how far you can go.
This is Direct Response Marketing in a nutshell. Everything that you do here must be measured by the result from the outcome of what you want.
In the case of a sales letter, you want them to take action to buy from you. Period.
Nothing more and nothing less….
Here is an example of two letters that you can sent to your mum. In each of the letter, you will get different reaction from you mum depending on which one she read.
Why the different reaction?
Read on to find out…. Read more »


















