P L Barnum is probably the greatest showman in business in the whole of America history.

What then has P T Barnum got to do with copywriting?

The success of Barnum businesses are largely due to his capability to generate news and create immensely curiousity.

Barnum adopt the world’s oldest advertising formula in his business.

The formula - AIDA

If you are marketing online, you should have know this one. Read more »

This is the basic that all copywriters used to write their sales letter.

Understand that people absorb information based on three modalities state, namely visual, auditory and kinesthetic. 

When you read a book, you paint a picture of the the story as revealed in the book.  You visualize! 

Or you create the sound inside you when you read of statement like “Resounding yes”, “Cash Register goes Ka-ching Ka-ching…”  You’ll imagine the sound!

Maybe you feel something as you read the story….  Just as when the author describe a sexual simulating scene when the poor girl in the story is being gang raped.  You feel the heat rising from your stomach to your chest.

Do you get it? 

Some people are more biased toward a certain modality than the other.  For example, if someone is more visual biased, then maybe he will see more than he hear or feel when he read a story book. Read more »

This is the most important unspoken secret that Jo Han has revealed.

Nonetheless, this so call secret is pretty obvious but yet many have failed to use it.

Why?

Before we continue, let take a look at unspoken secret #4.

Unspoken Secret #4: Forget about waiting to be ‘inspired’. Motion beats meditation. Force yourself to do ANYTHING that brings you a step closer to your goals.

Many people has read the ‘Think And Grow Rich’ by Napolean Hill.  Do you really believe that you can think and grow rich?

No WAY!!!  Yes, you do need the right thinking to be successful.  However, this is only part 1 of the complete success formula.  You need part 2.  Read more »

Today, i make a quick purchase of Ted Nicholas’s Billion Dollars Marketing Secrets book.

I have great admiration for Ted Nicholas.  He come from a humble beginning and when he discovered direct response marketing, he has since sell over billion dollars worth of goods and products.  Amazing isn’t he?

To be successful, i need to model after successful people.  Ted Nicholas is one honest and brilliant marketer out there in this world that i will model and learn from.

Now… i am waiting in ernest anticipation to get my hand on Ted’s Billion Dollars Marketing Secrets book.

Once i lay my hand on this book, rest assure that i will consume every juice out of it.

Maybe, i will share one or two of Ted Nicholas marketing secrets in later blog. 

So watch this space…..

Chinese New Year is around the corner. The key highlight of the Chinese New Year celebration is on the eve of the New Year where the families will get together for reunion dinner.

Talking about food, one of the Chinese delicacy is the abalone. During this time, the price of abalone will rise 20% to 30% due to demand

Interestingly, today as i am shopping in a local supermarket, i observed an important marketing tactic that they use to sell abalone, just like what we have practice in internet marketing all this while.

After i finished with my shopping, i pushed the trolley of goods to the cashier counter to make payment. At that moment, i noticed two cans of abalone at the counter.

While the cashier is entering the pricing of the items from the trolley one by one, he
asked me if i want to get a can of abalone for the New Year.

Do you see what he is doing? Read more »

Here is Jo Han Mok’s unspoken marketing secret #2 >>> 

Unspoken Secret #2: There is ALWAYS an easier, better, quicker, more effective and profitable way to do everything you’re doing right now. Go find it!

How very true!

You probably already know this secret.  There are always BETTER way of doing things that you are doing right now.

In order to increase your effectiveness, it is neccessary for you to further your marketing education by attending seminar or reading books.

For example, let say you are trying to make money online by selling other people products or in other words, you are promoting other people product as an affiliate.  You make a commision every time you manage to make a sales.

Most of the time, joining an affiliate program is free. However, are you aware that you are actually competing with many other liked minded person like yourself?  Yes, there are many more affiliates selling the same product that you are promoting. What is your chance?

As the record has show that only the top 2% of the affiliates make most of the money while the others 98% are just passing through.  Some did not even make a dime as an affiliate.

But inn a twist of brillance, you can differentiate yourself from other affilates and make more commision money than what the top 2% of the affiliates have made.  How? Read more »