This is a somewhat controversial marketing secret, but it WORK!

 Here’s the fact:

The more you give, the more you receive

Think about the Music industry before radio come into the picture… Do you think that radio boost the sales and uplift the music industry?  Absolutely!

Why is it so?

Simply, radio broadcast the music for FREE! That’s why.  When music enthusiasts hear the song and like it, they will go and buy the DVD/CD that record the song.  If they like the song in the CD, they will spent more to buy the ticket to the local concert.

You see.. if you have good content, give out your best content for FREE to get the market go wild.  That’s why if we are selling information in the form an ebook, we give away the best three chapters of the information for FREE!

When people like them, they will buy the whole ebook.  It is then your job to get them to consume the information in the ebook so that they are impressed by the value that you have given to them.  This way, they are probably position in a more favorable way to buy your next product or some higher ticket item product.  They win and you win!

As an good marketer on the internet, you need to be bold and DARE to be difference.  In my opionion, good marketing is controversy… that’s why the conventional marketing lessons you learned from school will not work in real life.

As you think about this hard fact, deeper than ever before, you will surprise yourself with your new found knowledge. 

Armand Morin did a 15 millions dollars turnover in sales last year. He came from an humbly beginning way back in 1996 (the time where Internet start to boom) where he is struggling with meeting end need to where he is now today.

What is it like when you go back in time to 1996, to the point where you see yourself in Armand Morin position… watch this video to find out!

You will surprise yourself at the end of the video… Armand Morin has prepared a real shocker specially for you!

Every internet marketers want to make more money from selling their products.  The question is ‘How can we increase the perceived value of the product? And based on what?’

Well, the perceived value of your product is determine by your targeted market ( the person that you want to sell your product )

How they perceived your product is primary based on their value and belief.   And each one of them has different value and belief. It’s hard if you see them as an individual. However, you can generally influence the masses to see your product with a much higher perceived value based on some marketing tricks.

Here’s I will share with you 4 marketing tricks that can increase the perceived value of your product in your market place.

 Breakdown the products – Increase the Perceived value

Let’s say you are selling information product, an ebook.  And your ebook contain 5 modules.  You can break them up into 5 ebook instead of one. 

For example, if you are selling an ebook with the title “Internet Marketers Guide To Copywriting”, you can break it down into 5 ebooks with title like this: “Internet Marketers Guide To Copywriting – Volume X”, where x is the volume number.

Now instead of one ebook, you are offering them 5 ebooks.  This method will definitely increase the perceived value of the product in the eye of your customers.

Transform it!

Again if we used the previous example on selling an ebook, we can transform the information into different media.  For example, we can record them in audio (same information except that it is now presented in voice).  Combining with the ‘Breakdown’ tactic, you can offer 5 DVD home study set recording of each of the volume.

Instead of recording in voice, you can put it up as video by recording a Microsoft powerpoint presentation of your information with camtasia.  Or you can even demonstrate your information in front of  a camera, just like the documentary show you watch in TV.

Use Professional graphics for your products, displaying the individual product breakdown

As the Chinese said, a picture tells a thousand words.  If you have professional designed graphics of your product, then why not put them up in your sales page, ebook.

Some of the professional graphics are really well done and can definitely greatly increase the perceived of your buyers.

Create a sense of exclusivity to increase the perceived value of your product

You can frame the worldview of your prospects by telling them the exclusivity of your product.  For example, if you are selling some long lost copywriting secrets from some retired guru, tell them the story!

The story behind your product could increase the perceived value of your product if it is unique.