Well.. i know, viral marketing is an hot topics on the internet.
Every marketer want their marketing campaign to go viral.
Traditionally, it is call words of mouth marketing.
Basically, the concept is the same. It involves getting your customers to talk and spread the news of your product to their friends.
If you do the maths, you will be amazed by what viral marketing can do for you…
One of customer buy from you and spread the words around and get another ten of his friends to buy from you.
Now his ten friends becomes your customers and each of them spread the words and get another 10 friends to buy from you. At this level, you have 10 x 10 = 100 customers.
Let summarized. You started of with just one customer at the first level. Atthe second level, you have ten customers as ar result of the introduction from your first customers.
Now, at the third level, you have one hundred customers as a result of the introduction from your ten customers from the second level.
The viral effect will start to multiplied exponentially and if done correctly, you can have the most profitable business with zero or near to zero marketing cost.
At this point, you may ask: “Realistically, is this possible?”
Well, it is possible if IT IS DONE CORRECTLY.
Understand this. Whether you do viral marketing online or offline, in order for the viral to take effect, gain momentum and follow through the momentum, you need to Read more »
Yesterday, Jo Han spills his gut out when he reveals the ultimate secret of gurus selling information products out there on the Internet.
Well, by so doing, he is disclosing his own secret as he is a successful infopreneur himself.
So what exactly did he reveal?
The title of his blog post is “Jeff Walker, Eben Pagan and Obvious Adams”
The secret is about… exploiting the OBVIOUS on what the gurus are promoting to you.
You see, Jeff Walker and Eben Pagan have just launched their new product respectively recently. Hmm… you probably have received ton of emails from them or from other gurus promoting the products to you.
Well this is normal, and the price tag associated with their products (especially if they come from the gurus) are not cheap.
What’s NOT normal (as stated by Jo Han) is the OBVIOUS. It’s obvious that their product are in plain sight for all to see…. right under your nose.
Huh! What do i mean? You may ask.
Well.. you see, if someone sell you a $10,000 copywriting course online, don’t you think that they are using at least 99% of what he will reveal to you on the course (if you buy from them later) in the very same sales letter that sell you the copywriting course?
So.. with a bit of reverse engineering, you can simply get a glimpse of the ‘gist’ of what is inside the copywriting course.
However, if you are lazy and want everything to be lay out before your very eyes, then you can pay $10,000 for your laziness.
The implication here can be quite subtle and it is up to YOU to imagine… whether you want to buy the product at a high price or you do a little bit of homework to find out the OBVIOUS.
Yesterday, i received an email from internet marketing guru Dan Kennedy.
And yes, Dan Kennedy has reveal his marketing secret once again.
This guy is pure marketing genius.
He is spot on when he shows us how many businessman have left so much money on the table by focus on the wrong thing.
Instead of milking from their responsive customers, spending time and money on them, they spent huge amount of time and money advertising to attract new customers.
No wonder they are working harder and harder and seeing minimal sales result.
No wonder their business may soon suffer from cashflow problem.
They have mismanaged their business!
Focus on making more sales from your responsive customers first and make them feel like a VIP.
Even better, you may want to convert your customers as partners, getting them to rerfer customers to you at a commission.
The last you can focus on is to advertise to attract new customers.
Set your priority right and keep things simple!
Here’s the email from Dan Kennedy:
“Is it Stupidity or Laziness?
In your last Success Marketing Strategy email I talked about “Who and what will customers be talking about this week?” Let’s continue our talk on Mind Capture.
The incredible stupidity, cheapskatedness, laziness of business owners is most visible in their consistent bizarre behavior regarding present customers vs. new customers or prospects.
They are loathe to spend money and time on the people who have already proven they will patronize them and, in fact, do patronize them. But always willing to pour time and
money into chasing the next new customer. They are in ardent, sweaty, drooling lust for the next new conquest, completely uninterested in the already conquered.
There are many reasons for this far too numerous to analyze here. They range from perverse Read more »
Yes.. the principle that i am about to reveal to you here is the fastest way to make money, whether online or offline.
What is it?
Simply this…. instead of labouriously digging for gold, sell the shovel!
Samuel Brannan, a former newspaper publisher turned merchant are the first one to popularize this tactic and make himself VERY very very rich during the American gold rush some 160 years ago.
Here is a picture of the Great Samuel Brannan
When he go around the streets yelling “gold, gold in the American River”, he was not planning to dig for gold. Instead, he was promoting his shovel selling business.
And understanding the supply and demand concept, he mark up the price of his shovels. Though expensive, people rushing for gold will still buy them as they have make up his mind to dig for more gold and grow very rich.
Now.. who will grow rich faster? Who has the fastest way to make money?
The gold miners or Samuel Brannan?
You make the decision.
Similarly, when working on your internet marketing business, you can duplicate the exact same technique that Samuel Brannan have successful deployed some 160 years ago.
Many people are rushing to marketing on the internet with strong desire to strike it rich.
160 years ago, many Americans are rushing to digging gold with strong desire to strike it rich.
Do you see the similarity?
So the question is.. how can you rip the benefit from the Samuel Brannan lesson?
Well… simply sell all this Hungry internet marketers the tools to grow their online business. The simplier and easiest your tool is… the more money you make.
So put on you thinking cap and start making your dream come true.
Yes, i am revealing to you part of Jo Han Mok copwriting secrets
This are copywriting tricks used by master copywriter like Jo Han Mok all the times.
Here’s is a part of the sales letter where Jo Han introduce the price of his newly launched flagship project, ‘Project Pill Gates’. This is the section of the sales letter where Jo Han introduces the price to join Pill Gates in his supplement business.
”
Why $1688?
Bluntly, it’s high enough to deter the ‘merely curious’ and the ‘dabblers’ yet affordable for most serious entrepreneurs.
It also helps us qualify our beta-testers better because someone who has difficulty with $1688 will in all likelihood not be able to ‘afford’ to run pay-per-click campaigns with a comfortable budget.
So if you do not qualify financially, do not fret.
Do the right thing…
Get a job, start saving, and if our paths cross in the near future, you’ll be better equipped to take advantage of an amazing opportunity like this.
If you’re financially qualified, and still reading this, you’re gonna love the wicked arsenal ofbonuses I have lined up to supply that extra ‘nudge’. and reward your quick action when you sign up.”
Do you see how it is nicely done?
First he show you that the price you need to pay to join the Pill Gates’s Batam membership is just a mere $1688.
When you quote a price, you need to give reason why this is the ‘right’ or even ‘bargain’ price for your product.
You see, people want to know why your product cost xxxx amount of dollars. You preempt their question and remove any objection that is in your readers mind.
What is sneaky here is that Jo Han works out a twist to the mind of his readers on the sales letter.
What is that ‘twist’?
At this point, most of the readers may not be fully be convinced of the price point of the product even though Jo Han point out a justifiable reason.
He attacked their mind by employing the ‘takeaway’ technique. Jo Han tells his readers who still hesitate to make that purchase to find a job, save up and if this rare opportunity come by next time, then ‘maybe‘ they can seize it.
His readers are being challenged here. They don’t like it that they will lose out BIG TIME on this deal and that their financial status will still remain the same. They don’t like it that they will need to report back to work on a Monday morning and live from day to day, praying for a better tomorrow.
At this point, Jo Han has indeed ’HIT‘ on his readers emotion button especially for those who are living on a daily job and barely struggling to meet end need.
This ‘kick in the ass’ trigger will drive away the ‘undecisiveness’ in anyone and get them to take out thier credit card to buy.
Finally, after kicking them in the ass, Jo Han ‘pamper‘ his readers by introducing bonuses for quick action.
This is what Jo Han coin the ‘tension’ then ‘release’ pschological trigger.
Watch this video from the man himself (Jo Han Mok) teaching the ‘tension’ then ‘release’ pschological trigger at the yellow seminar in London.
As you can see, there are a lot of pyschology involved in writing a sales copy. If you are interested to know more, check out my new flagship product on copywriting. Inside, you will discover some 39 pschological triggers that you can quickly used to increase the conversion rate of your sales letter.
Understand this, to truly live the Internet lifestyle, you need to master the art of writing sizzling hot sales letter. This is the MOST important aspect of a skill that ALL internet marketers MUST acquired to have any chance of suceeding online.
Your next question could be “Hey Yew Heng, how do you know of Jo Han Mok copywriting secrets so intimidly?”
Well.. i am his copywriting graduate, after spending lot of money attending his copywriting seminars, not one but many of his seminars. That’s where i can value add to you, my dear readers.
I have just received a newsletter from Blair Singer, “The Little Voice”.
On the front page of the newsletter, the headline caught my attention. It yells “Life = Sales”
How very true!
Here’s is a short extract from the article “Do you know why more than 95% of most people never become rich? It’s because they don’t have the ability or confidence to sell their ideas, their dreams, their plans or even their brilliance. Many think that “Sales” is a dirty word. Something reserved for a used car lot.”
Sales is not a Dirty word. You need to learn how to sell in order to be rich, whether in person or in print.
The late American President, John Kennedy sold the Americans with this words “Ask Not What America Can Do For You, But Ask What You Can Do For America”.
Words persuade and sell. It penetrates like a double edged sword. With the right words, you can penetrate into the heart of your readers or listeners and get them emotional charge up in your favour.
That’s why most of the most successful entrepreneurs and politicians are fantastic salesman. Generally, they are good at using the right words to persuade and influence others to rally together with them. Most are not successful until they master the art of selling. From than on, money start rolling in like a Tsumani wave.
Similarly, successsful internet marketers know how to write persuasive sales letter, letter that will get their online readers to take out their credit card from their wallets to buy from them.
As you can see, this is by no mean an easy task. Quoting from what famous Asian copywriter, Jo Han Mok has once said “Imagine that your prospect online is a piece of lump sitting in front of the computer, one hand holding a can of coke and the other hand moving the mouse. There is one force that is working in tandum with that lump, it is the force of inertia. It will take an awesome salesletter to combat this resistance and get him to drop his can of coke and reach for his wallet.”
Currently, i am almost finish working on a new information product on persuasive & pschological copywriting secrets know only to the master wordsmith. My aim is to get all internet marketers up to speed in copywriting so that they can increase their sales marketing online and can truly enjoy the internet lifestyle that they so desire.
Quote of the Day: With Money in your pocket, you are wise, you are handsome and you sing well, too. — Yiddish proverb
We’ve all seen or heard of people who make millions — possibly more money than we can imagine.
It almost seems like these lucky few have the Midas Touch… anything they touch turns to gold!
But the real truth is not so far-fetched…
They really just have an extraordinary mindset that allows them to make more and more money. Their mind and subconscious mind are geared toward making money — so they keep making more and they end up having millions.
But how did they develop this mindset? What’s the secret? And can you do it too?
Today I’d like to give you the answers — and they are all explained in the very exciting new “Inside The Internet Millionaire Mind” Program by Jo Han Mok.
If you are not in the known, Jo Han makes his multi-millions dollars marketing on the Internet in six short years. Today, he is only 29, a multi-millionaire and ‘live’ the lifestye of his dream.
While Jo Han makes his dream come true, many are being left behind, labouring from a 9 to 5 job, hardly making end need.
Most internet marketers experience the learning phase where they will attend seminar after seminars and end up overwhelm, information overloaded when they are starting out.
After going through this phase, they will probably experience the ‘information flavouring’ phase. What is this?
Well, basically, after going through all those marketing seminars, they will realized that most information are repetitive, package in different flavour.
After a while in this business, you will realize that there are nothing new under the Sun.
Here’s what Pill Gates (the billions Dollar Man selling pills) have to said of Internet Marketing after he has learned his trade on making money online.
“Most of these information is repetitive. Every guru is teaching you the same thing. There is really no secret anymore.
They say there is no such thing as new knowledge anymore, just the “same old, same old” being repacked in a 1,000 different flavors, and you’re usually buying the “Flavor of the Week”.
I was getting pretty disillusioned with the whle “Internet Marketing” thing” Pill Gates
However, at this stage, most internet marketers will still not be successful. Why?
Well.. simply put, they give up at this stage. They did not put what they have learned into practice. They have not taken action.
Why is this so?
One very distinct reason i can give is that it is the ‘action’ step that is the most difficult and painful. This is the part where you are to get your hands dirty and most internet marketers do not have the will power to substain the pain and give up at the point where they are just one step away from breakthrough.
So..my advice to internet marketers are… NEVER NEVER GIVE UP. WINNER MAKES THING HAPPEN!
The stock market is going down like crazy in the last past few months. Everyone is anticipating a recession in the United State.
I watched CNBC yesterday, and experience the worrisome atmosphere at the trading floor. Many analysts are trying to predict if the stock market is indeed moving into a recession or not. Some of the analysts predict based on their experience and some predict based on the statistic data.
As internet marketers, what is the lesson we can possibly learn from the way these financial analysts make their prediction?
Yes, there is an important lesson we can learn here…
Here’s the lesson: We need to test our advertisements, sales letter and the business. Then only we can make definitive conclusion and prediction so that we can make the neccessary tweak and change. After that, we test again. Then we make changes based on the test result. The testing cycle goes round and round again until we have an optimized advertisement, sales letter and business system.
Do not work your business based on your experience or the experience of other gurus. The idea and tactics that you have learned from the gurus may look comprehension and should give you surefire result. However, it should goes under the fire so that you can test it for youreself and if the result is not desirable, then you should change it and test again.
Testing is the key to our success in internet marketing, just as testing is neccessary for accurate prediction of stock market.
Yes… it is time of the year where most of my domain is expiring. Well… i did a search on the internet and discover the followign discount coupon for registrating domain with godaddy.
Here are a list of coupons you can use to save some money, but please try to use them as soon as possible as I am not sure when the coupon will expire…
OYH3 - $3 off / $6.95 any .COM (renewals too… just used it)
OYH1 - 10% off whatever
BTPS7 - 20% any order of $50 or more
BTPS4 - 10% off anythingOYH2 - $5 off a $30 purchasechill1 - 10% off
chill2 - $5 off $30
chill3 - $6.95 .coms
hash1 - 10% off
hash2 - $5 off $30
hash3 - $6.95 .com registration
gdd1101c - 10% off any order of $40 or more
Additionally, i have also apply for a hosting account with hostgator.
Why do i not apply for webhosting with Godaddy when i am registrating domain name with them?
It’s a well known fact among the internet marketing arena that Godday hosting services are generally much more expensive. Use them for domain name registration will suffice. Anyway, that’s what they are famous for, right?
For Hostgator, use this discount discount “jury” to save $9.94. As i subscribe to their Baby Linux Web hosting package, which cost me about $9.95 per month. Essentially, i am only paying $0.01 for the first month is if use the “jury” discount coupon.
Hey, by the way, the baby account offers unlimited domain registration with 600 gbytes of diskspace and 6000 gbytes bandwidth pipe for just measly $9.95 per month, very good money for value. And don’t forget that you have the discount coupon.
Similarly to the godaddy discount coupon, i do not know when the hostgator discount coupon will end. To register for a hosting account, click here.
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