Anyone who has been long enough in the internet marketing industry will know Frank Kern and his ‘Mass Control’ product.

I am exposed to Frank when i make a purchase of the traffic secret 2.0 by John Reese.  As part of the purchase, Frank Kern (being a good buddy of John) offers to give us two uncensored DVD’s from his earlier seminar where the blueprint of Mass Control is originally birthed.

I have watched the DVD where Frank is presenting at one of Jeff Walker Seminar.  In that every presentation, Frank is sharing his original thought of Mass Control….

His original idea on Mass Control can be summarized into this formula:

 MB + P + LSESC = $

According to Frank, WB stand for Magic Bullet.  P stand for Proof.  LSESC stand for Low Self Esteem Succes Chance.

Essentially,  Frank is saying that in any successful marketing campaign, you need to have the magic bullet (a product/service that your market really want and they will NOT hesitate to throw themselves at you if you present to them what they really want.

Secondly, you need to have the ‘Proof’ to show your market that what you offer them WORK!

Finally, your marketing campaign must have an element of LSESC or low self esteem success chance.  Frank understant that people are generally suffering from low self esteem and image even if they do appear confidence and strong in front of their peers.  When left alone, the story will be dramatically different.

To lift up their low self esteem, your marketing message need to telegraph to them that you are just like them.  The only difference between you and them is that you have accidently acquired the product that you are selling to them now.  You are no smarter than them.  However, the product has work GREAT wonder in you and have advanced your dream and trun it into a reality. 

As such, it is possible for your market to just buy your product and they will achieve the same result as you or maybe just a little bit of your result will satisfy them.

You are lifting up the hero in you and your product while suppressing the ‘Me’ in your marketing message.

I fully agree with Frank Kern here.  People will not buy from you if they think your solution to them is too complex and that they will not be able to use it for their advantage.  You need to instill confidence in them to buy and consume your product with empathy….

Isn’t this the strength of direct response marketing?  We are doing this sort of marketing on the internet while the BIG corporations out there are projecting the ME, ME, ME messages to the market.

They use institutional marketing, telling their market how good they are…. how long have they been established… blah..blah.. blah…. dumping all their advertising dollars to the drain.

Remember, people DO NOT care about you until they know you care.  It’s all about your market, NOT you.

Do left your comments here and share your thought here….  I will personally read every comments and let us share our marketing brilliance and together, we move toward our dream of creating an million dollars internet business.

To our success!

I have a dream… yes, i have a dream.

 My dream is that one day… one day, i will be inside the list of top 40 richest man in Singapore.

Yesterday, Forbes released the top 40 richest man/woman in Singapore.  As i am a Singaporean myself, it is my aspiration to be the top 40 richest man here in this little island.

With the integrated resort coming up in Singapore, a stable government and a high tech infrastructure already in place, there will be bound to be more millionaires created in the near future.  I want to be one of them.

Well… everything self-made millionaire started with a dream, don’t they?  Why do i not do the same and dream… and dream BIG!

Here is the list of top 40 richest Singapore as released by Forbes yesterday.

Hmm… Interestingly, most of them are pretty old in age.  

In Singapore, there is one little guy who proclaimed that he is the youngest self-made millionaire in Singapore.  Check him out at –>  http://www.embraceinternetwealth.com/endorses/SelfMadeMillionaire

(Is he telling the truth or is it just a hype?)

Check him out at http://www.embraceinternetwealth.com/endorses/SelfMadeMillionaire  and YOU decide.

Frank Kern is renowned for his sneaky mass control marketing tactics.

Indeed Frank has been achieving some amazing result online though he started his business offline.  Recently, Frank Kern is dishing out a series of ‘Mass Control’ tactic that you can implement in your marketing to increase your sales. 

As per this writing, i have watched the number four of his video series.  You can watch his ‘Mass Control’ marketing video series here:

http://www.masscontrolgiveaway.com/

http://www.masscontrolgiveaway.com/vid2/

http://www.masscontrolgiveaway.com/vid3/

http://www.masscontrolgiveaway.com/vid4/

One of the amazing lesson i have learned is that human is generally attracted to bad news.  When you watch News and TV program, you will probably realized that bad news sell!

People want to know how bad other is doing.  Subconsciously, this phenomenon caught almost everyone attention.Think about how you can leverage on this psychology to increase your sales…. and i believe you will see positive result very soon.

Back to Frank Kern’s Mass Control membership marketing promotion… he is a freaking genius. 

First and foremost, he did a presales and leverage on John Reese’s Traffic Secret 2.0 customers.  In the final moment of the Traffic Secret 2.0 launch, John Reese announced that everyone who ordered his Traffic Secret 2.0 will received 2 special DVDs from Frank Kern on how he started ‘Mass Control Marketing’.

This marketing effort is subtly implementing credibility and honor for Frank Kern and his Mass Control Marketing product. 

Now, he has turn into a hero of sort… giving out his best content to help his friend John Reese to promote his product without any affiliate commission.  Suddenly, every who pursue Traffic Secret 2.0 is turning their attention to Frank Kern’ Mass Control marketing.

This marketing process is called ‘Seeding’.   He is pre-framing John Reese’s prospects and customers on the importance of mass control, under the radar.  Now, please take note that most of the top marketers are promoting Traffic Secret 2.0.  Thus, he has not only caught the attention of John Reese’s prospects and customers, but he has also caught the attention of other marketing giants’ prospects and customers.

Out of the sudden, everyone is more interested in Mass Control marketing than with Traffic Secret 2.0.  The entire marketplace has shifted their focus….  this is indeed a demonstration of mass influence and control in  exhibition.

The above preview videos are also Frank pre-launch tactic to trigger the excitement gland of the internet marketing marketplace.  He is giving out good and solid content and at the same time, pre-framing and preparing the entire marketplace for the final launch on 15th August 08.

Just by doing a reverse engineering on Frank Kern’s pre-launch marketing system, i have learn a lot and to be honest with you, i am eagerly waiting for the launch and maybe…. i said maybe, i may join his Mass Control Membership as i believe Frank is going to give out some very attractive and jaw-dropping bonuses to entice people to join his mass control membership program.

I am waiting…. Let’s see, come 15th August 08.

Super affiliate, Ewen Chia has just launched his latest ‘Ebook Money Machine’.

Sometime, i wonder why he like the word ‘Machine’ so much… that he almost use it in most of his product name.  Eg.  AutoPilot Traffic Machine, New Cash Machine.. yada yada… 

Maybe the word machine is hypnotic in nature.  It projects an image of ‘clockwork precision’ in the product.  In other word, it mean that the product will DO exactly what it is suppose to do. 

In the case of ‘Ebook Money Machine’, it symbolizes a product that help you to make money from ebook with clockwork precision if you follow the system.

I have read through Ewen Chia’s ‘Ebook Money Machine’, and i find it entertaining and content packed with marvelous information on how to overcome writer block in making your very own ‘highly marketable’ ebook.

One particular idea i like most is the method from another Internet Marketer, Bryan Kumar, as documented in ‘Ebook Money Machine’.   This method must have work wonder for Bryan Kumar as his ebooks are always so captivating and exciting to read.

Of course, Ewen did mentioned on how you can leverage on Private Label Right articles but that is not the main object of ‘Ebook Money Machine’.  

It’s main objective is to help you to write your own ebook, not just ordinary ebook, but ebook that your market is hungry and thirsty for.  I strongly recommend you to read Ewen’s Ebook Money Machine, as Ewen is sharing his experience to successful ebook creation. 

If you ask me who you can approach to guide you on writing an profitable ebook, then Ewen Chia will be the man i would sent you to.

As Internet marketer, we all know that if you do not have your own information product eg. an ebook, you will not be able to own your army of affiliates to help you to promote your product. 

Most importantly, they are also promoting you indirectly and discreetly. You cannot promote other people product forever, isn’t it?  Sooner or later, you must have your own information product and have others promoting for you. This is call leverage.

If you do not know how to start, what to do or how to overcome writer block in writing your own ebook, then you should read ‘Ebook Money Machine‘ to flood your brain with some powerful ideas and inspiration.

You can download Ewen Chia’s Ebook Money Machine at http://www.ewenchia-ebookmoneymachine.com/  now.

To your Ebook creation and marketing success!

I have received an email from Jo Han Mok on the 8/8/2008 with an uniquely oriental oriented flavour.

Inside the email, he invited me to play a jackpot game online to win $888, credited NOT to my bank account but to a new product that he is promoting.

 The product is JD Hamilton’s Instant Money Switch.

In the webpge, JD Hamilton promised to teach you how to make REAL money online as easy as flipping a switch.

You can check out his sales letter at: http://www.Instant-Money-Switch.com

A few days later, Jo Han sent out another email with the subject line “My heart really *stop*….”

Why?

Well, in this email, Jo Han revealed to us that JD’s webmaster erroneously included the actual download link to an exclusive Resales License offer on the very webpage itself, so people could have download for free!

Whow! Amazing.

 There could be two possiblilities here. 

One.  What he said in the second email is honest and genuine truth.

Two.  He is setting up a ‘marketing trap’ for other to download the product and put it up for sales before releasing this email to apologise for the mistake and warn anyone who have not *officially* buy the product not to put it up for sales or they could possibly received a lawyer letter from JD Hamilton.

Since those who has downloaded the Instant Money Switch illegally could have put up the product for sales at this point, most ( if not all) will generally make the purchase of the Resales Right of the ‘Instant Money Switch’ as they do not want to *waste* their effort of putting it up in the first place.

Hmm…. if possiblility two is the intention, then this is one of the most brilliant marketing gimmick i have ever seen on the Internet.  It plays on the pschology of man that “Poeple do not like to tear down thing when they have put in sufficient effort to set them up”

So could be it possibility one or two?

Nobody will know.  We can only guess.  Only Jo Han Mok will know….

But, having know Jo Han, i honestly believe that this is a genuine mistake.  Nonetheless, out of this mistake, i have discovered a sneaky little marketing trick that could increase our sales…..

Is this trick ethical or not?  The are room for discussion and i would like to hear from you.  Leave your comment here in this blog post.

By the way, i have purchased the resales license of JD Hamilton “Instant Money Switch” and do agree with Jo Han that this is not some lame product but one that reveal to you the brutal truth of making real money on the internet. 

I highly recommend that you make an investment of JD Hamilton’s Instant Money Switch (not just because i am owning the product now) as i have read through it and believed that the content inside is worth much more than the relatively small investment that you will put in.

Check it out at http://www.Instant-Money-Switch.com and i know you will not be disappointed.  (anywhere there is a money back gurantee if at the end of the day you do not think the content revealed to you in ‘Instant Money Switch’ can potential help you to make more money online than the $47 the you invest in the system.

It is my belief that if you help more people to succeed,  i will be more successful.

Once again, do check ‘Instant Money Switch’ at http://www.Instant-Money-Switch.com.  I sincerely feel that the content inside can advance your internet marketing business and help you to make money online like clockwork, at the flip of a switch.

To your success!

I am reading a book entitled ‘Predictably Irrational’ - the hidden forces that shape our decisions by Dan Ariely.

One of the reason why this book interest me is because as a marketer, i want to know what really influence my customer in his daily life.  The human buying decision can be highly irrational.  For example, how often have yourself excitedly buying something that you do not really need?  This book attempt to find order from the irrational buying behavior of human.  Hmm… this really weat my appetite.

The first chapter of the book is ‘The Truth About Relatvity.’ 

What does it mean? 

This has to do with the pschology of human where we tend to compare things with one another but also tend to focus on comparing things that are easily comparable and avoid comparing things that cannot be compared easily.

Confusing?  In general, what it means it that we like to make decison based on comparisions.

For example, if you are ask to select for a subsciption option where option option 1 offer you a web based information for $59 a month.  Option 2 give you the printed edition of the same information at $125. 

Which option will you choose?  Probably you will choose the cheaper version, option 1.

What if i introduce another option in your selection equation?

1)  Web based information at $59 a year.

2)  Printed edition information at $129 a year.

3)  Printed editon information and Web based information at $129.

With the introduction of option 3, most likely we will compare option 2 and 3 as they are the closest in term of pricing and is easier to compare.  We will tend eliminate option 1 from our selection as it is not as easy to compare with option 2 or 3 because of the price difference.

Comparing option 2 and 3 will give us a no-brainer type of selection decision as clearly, option 3 offers better and more lucratic rewards than option 2. 

So with the introduction of option 3, it kind of influence our choices and thus decide our selection decison and subsequently action.

Can your buying decision be manipulated?  you decide…..

I will be digging in to the book ‘predictably Irrational’ and explore the possiblility of find order in my customers irrational buying pattern.

Do share with me what do you think about ‘Relativity’ as we have discuss here in leave your comments here. 

I have experience the power of ‘Viral Inviter’ by Norman Freeman when i first sign up for Mark Joyner’s Integrated Marketing membership site a couple of weeks ago.

Why do i sign up?  Well, Mark Joyner is offering his ‘Integrated Marketing’ ebook for free.  

You can also download Mark Joyner amazing ‘Integrated Markting’ ebook here at: http://www.embraceinternetwealth.com/endorses/IntegratedMarketing

Immediately after i sign up for the program, i am ethically bride to sent email to my friends in order to download the ebook.

Unlike other tell-your-friends system, Viral Inviter is able to extract out all the name and email of your friends from your mailer address book automatically after you have input your email address and logon password. 

Whow… this is damn powerful and viral.

Why?  We know that as human, we are pretty lazy and this software make it so easy for everyone to spread the message to their friends that it is like a no brainer for anyone use it.  Most of the time, as in other tell-your-friends platform, we hate it when we need to key in the name of our friend name and email address one by one. 

What if we have 4 friends. What about 5, 6, 7, 8 , 9 or 10 friends or more?   You have just convert yourself as a data entry slave.  Nobody like that!

Moreover, we may have make a mistake in our typo and the mail may not be sent out after all (after all the effort!)

One obvious benefit is that it eliminates any possible of typo mistake.  On top of that, your users do not need to labouriously work on keying in your friend name and email address, one by one. 

Surely, your users will be more motivated to oblige to the request of you as a marketer to sent an invitation email to their friends as you have made this process easy for them. If you make life easy for them, they will make life easy for you too.  All they have to do is simply keying in their email address and password of their mailer and Bang… they are good to go.

From a marketer point of view, this will tremendously increase the chances of your users doing you a favour by sending an email to their friends.  Couple with the temptation of a high value free gifts for rewarding them to do so, it will accelerate their willingness and dsire to do it for you…. to help you to promote your site to their friends.

If you are interested in the Viral Inviter software, you can download it at http://www.embraceinternetwealth.com/endorses/ViralInviter.  Experience the power of Viral Inviter for yourself!

I have been observing how other marketers or gurus out there are doing with their list building effort.  To study and understand their sneaky strategy, i subscribed to their database and observed on the things that they have done right to entice me to give away my name and email.

What are their strategies to generate such a massive amount of prospects/customers list in the shortest time possible?

After spending a substantial amount of time studying it, i believed i have the answer and i would like to share it with you, my precious readers of my blog.

Every internet marketers and gurus out there are telling you that the money is in the list.  Is that really true? 

 Partially.  The money is in a responsive list.  Yes… The money is in a list of peoples who know you and appreciate the value that you have given to them and want to DO business with you.

Now, the thing is… how do you capture your responsive list?

Here is your solution. 

Write a journal on your life experiences that you think will benefits your target market very much and give it away for FREE!  Yes… for FREE, but in exchange for their name and email address.

The trick here is that you want give out a lot of value in your free gift to your prospects and to get them to read it!

How?  Well, since you have captured their name and email address, you can sent out a personal email to them to trigger their curiosity gland to get them to read and appreciate the free contents that you have given them.

In the free contents, you can also tell a story on how you have use the exact same information to better your life, be it sexually, financially, health wise or whatever you are targeting.

By telling a story, you are promoting yourself and at the same time, spice up your value to your prospects by delivering an interesting content.

As they consume your free content and there are so much value in it, they will come to you as an expert.  Most importantly, they are now conditioned to do business with you.  That’s where you have your very own responsive list!

Got it?

Once you got your responsive, it is up to your imagination how you want to do business with you.  In no time, you will see the floodgate of wealth pouring into your life like a waterfall….. Now you have turn the table around. 

You do chase after money but money chase after you. How’s nice!

If you really want to know more about list building, i suggest you learn from my pal Alex Jeffreys.  This guy is sincere and will deliver so much value that you will not be able to handle it. 

Now you can check him out at : http://www.listbuildingxplosion.com

To our list building success!