Branding and positioning is EVERYTHING in business. 

In internet marketing, the brand is the marketer himself, especially if you are selling information online.

Ask yourself this question.  Why do people want to buy from you?  What good is your information and most importantly, what this information can do for their life - Make them more money? Make them money on autopilot?  Help them to save taxes? (by the way, if you are living in Singapore, here is a good site to learn how you can save some taxes.  Click on http://www.embraceinternetwealth.com/endorses/savetaxinsingapore)  Improve their health?  Help them to communicate and win over the opposite sexes? …  the list goes on and  on…

Most importantly, who are you that people can trust the information that you are selling them.  Credibility is the number one essential component you can put in place when selling information online.

How to build up your credibility?  Give away your best information for FREE! Yes, give it out for FREE. 

Some people will ask me how then can we make money selling information online if we give away our best information for free.  The answer is simple.  Information can be expanded based our experiences and knowledge.  We can expand on the information that we are giving for free and create a home study course out of it. 

Alternatively, you can give away the ‘What’ information for free and keep the ‘How’ information to sell.  Do this mean sense?

You see… by giving out your best information, you create a ‘top of the mind’ awareness among your market place and you implanted a mind share into their already confused and sophisticated mind. 

Ask yourself this question, when you think of marketing rebel, who do you think of?  John Carlton of course.  When you think of the prince of print, who do you think of? The late Gary Halbert of course.

They have given enough of their best free information on the internet such that everyone in the internet marekting community is aware of them and see them as a specialist in their field.  In other word, their names are ‘BRANDED’ in their respective field.

Oh yeah.. another thing, you need to create a content launch campaign to set your FREE information on viral, spread out on the internet like a virus, penetrating into the heart of everyone in your marketplace.

You can also create product that you can sell for some profits to achieve this same effect as well.  However, for starter, it is best to own a pie in the mind of your marketplace by giving out your best content for free.

As you can see, branding and positioning yourself is so important in selling information online.  Miss this step and you are doom for failure online forever.  Miss this step and you will find yourself hardly able to make a dime on the internet while you see other gurus making ton and ton of money in the shortest time possible online.

So what is the different between the gurus and yourself?  They’re branded but you are not.

Today as i read the Business Week, i came across this information that i think would be of interest to you.  It is a report of the world top 100 brand according to BusinessWeek on the 18th September 2008.  Big mutli-national brands their company name, but direct response marketer brand their name because they know that in general, people like to do business with an individual that they know and trust.

Click here to see the list of top 100 brands by ranking in 2008 at Business Week.

Can they do something similiar for internet marketers?

Have you ever received an email with the subject line ‘Re: blah blah blah….’?

If you read the email content, you will realized that the email does not originate from you.  Normally, when your recipient reply your email, the mailer automatically append  ‘RE’ before the subject line so that you can differentiate between a normal email and a replied email.

If you see a ‘RE:’ at the subject line, you will more likely to read the mail content as you want to find out what your recipient has to say about your original email to him.  It’s always automatic that you will click on such email and read it.

As you subscribe to more internet marketing list, you will realized that some of the emails with the subject line prefix with ‘RE:’ come right from the autoresponder instead.

Ha…. it seen like the internet marketers out there are so desperate for click through of their emails from their clients that they will do whatever it takes, even incorporating this little email psychological trick, just to GET you to read their email.

You cannot blame them as in this age where attention is scarce, you need to think hard and do just about anything to capture your prospect attention.

Attention = Money.  If you can capture their attention, you are in a position to ask for their money.

This is a piece of marketing secret that is proven to work every time, every where and it will continue to work as long as the human races exist.

Very often, we are paying a lot of money in advertising dollars just to capture the attention of our prospects.  We want their attention!   However, in this ‘Attention Scarce’ Society, everyone is bombarded with thousand and thousand of information everyday. In order for you to capture their attention, your advertising message must create enough *important* in their mind for them to stop everything and pay attention to you.

How can you do that? What type of marketing message will stop your prospects from his busy routine and pay close attention to you?

Here’s the answer…. BAD News.

Yes, bad news.  Bad News sell!

Not convinced? 

Imagine you are driving and you see a beautiful scene of high mountains by the road side.   It caught your attention temporarily but you will not slow down your car just to admire it.  You will will continue to drive and maybe you think… you may come back here again to enjoy it.   The key word here is ‘maybe’ for most of the time, ‘maybe’ never come.  (true for marketing and EVERYTHING)

Now let’s imagine that you are driving and see a road accident where some one is being knocked down by a vehicle and is laying by the side of the road with a pool of blood.  I am very sure that you will slow down your vehicle and if possible, you will stop the vehicle and come on to the scene to offer help to the victim.  Most of the time, you will encountered traffic jam when an accident occur because most motorists will slow down the car just to have a glimpse of the extent of the damage of the accident vehicles or any injuries to human being.

Think about this for a moment….  bad news sell!

Human are more attracted to bad news than good news.  You might as well leverage on this psychology into your marketing message and work your advertising dollars harder.

No wonder CNN, CNBC and all those TV broadcast are flashing bad news after bad news every day.  Bad News really sell!  You might as well use it to your marketing advantage.

We all know that Frank Kern has a deep understanding of human psychology and he leverages on this understanding of his to market successfully his mass control syndicate program, indeed i should say ‘very successfully’.

I am surfing the web and come across his video tutorial of his mass control giveaway site. On the right of the video is the opt-in box as we are familiar with.  However, there are one distinct feature of this very specail optin-box box.  See below for the optin box at Frank Kern’s website.

can you spot it?

Come on… put on your thinking cap and see if you can see anything unique on this optin box.

You got it?

Well first and foremost, he has a bold claim where he asks you to join his list and make a billion dollars instantly*.

What is on your mind right now after reading this bold claim from Frank Kern?

Stop for a moment and write what is in your thought right now.  It is important to do so in order for you to understand Frank’s opt-in psychology.

Have you done it?  Good.  I’m assuming that you have already write down your thought on a piece of paper by now.

Now, take a closer look on the bold claim and notice the asterisk at the end of the statement.  Yes, there is a disclaimer.

Look below the sign up button and you can see the disclaimer.  Printed in bold print, it inscripts an non-disputable fact ”* = Not Really”.  That’s right, not really!

If you have done the exercise that i told you earlier, you could be writing something like ‘Make a billion dollars? Don’t bull shit me, Frank.  I don’t think you are a billionaire as yet. What give you the right to issue such a bold statement huh?’

You are right again.  Who is Frank Kern, that he can issue such a bold statement?  This is what we are thinking, the conversation in our mind.

Once we read the disclaimer at the bottom, we instantly foster a strong rapport with Frank. Why?  We do not agree with Frank’s bolt claim earlier.  When we read his disclaimer, it blend in with the conversation already in our head.  Yes, not really… not possible.  Bingo!  Frank has caught us in his psychological game. 

We are sold.  Our thought is now in direct synchronisation with Frank’s optin message.. not really.. but a couple of millions dollars, maybe.

You see… Frank has manage to engineer a conversation in our mind and craft a disclaimer that blend well with this conversation.  When we can enter into the conversation that is already in the prospect mind, we have create an instant rapport and relationship with him at an instant.

Powerful psychology stuff, isn’t it?

Currently, I am writing a special report on ‘Reverse Engineering Your Way To Internet Marketing Success’ If you would like to receive more information, you can simply jot down your name and email address below and i will update you when it is ready.

Internet Marketing guru’s Mike Fisaime messed it up.

Yes, an internet marketing guru messed it up.

 In a recent email that i have received from Mike from his autoresponder, he address me as !Firstname!

Goodness.  Do you like someone to call you as !Fristname! even if you know that the email comes from an autoresponder?

Absolutely not.

This is the problem with mass marketing.  If we are not careful and make a slight mistake, the whole world come to know about it.

Though we tried to personalize as much as possible with technology, we can still make silly mistake and these mistake can be telling.  Why?  It goes to show that as internet marketer, we do not care for our list.  If we do, we will be very very careful in crafting our email message before we click on the send button. 

What if you are writing an email to your lover?  Will you make this mistake?

Well, please pardon Mike as everyone makes mistake.  We are not GOD but human being.  Sometime, in the rush of the moment, we CAN make silly mistake in our marketing.  

Nonetheless, some time mistake like this CAN bring us closer to our list as it goes to show that we are human, even though we have attain the guru status.  Instead of working against us, it can work for us.  However, having said that, we must not make this type of mistake so often.  It’s destroy our credibility and commitment to our customers and prospects.

If you have received similiar email from Mike Filsaime, do forgive him, wil you?  He is sincere and really want to help you to succeed online. Just that, something he does make some mistake here and there…. just like any ordinary man.

To compensate for his mistake, Mike has agreed to give you one of his best selling product for FREE.  Yes FREE!  Indeed, he is giving you a leisurous option to choose one of his three best selling products.

Come on in and make your choice at http://www.embraceinternetwealth.com/endorses/MikeFilsaimeFreeGift

“Here’s is Mike apology email after he realized his mistake.

It seems my last email had the dreaded
wrong name tag…

[Fname]
{FIRSTNAME}
!FIRSTNAME!

I do apologize about that.

I use 3 separate mailing systems and
sometimes, when I have a few things
going on…

You know.. IM, Email, text messages, (product launch) etc…

…I make bone head mistakes and forget
to make sure to change the name tag.

It’s 3am and been a long week. I need to get
some rest now

I hope that was O.K. with you. I felt
like a dumb dumb when I did it.

Talk soon,
 

PS - I will try not to do that again -

Mike ;)”

Here’s a takeaway that i can giving you, my dear reader.

In marketing, it is crucial to establish a bonding relationship with your customers so that they can be your customer for life.  Not only that, they are your living viral machine, spreading your business to their friends and friend’s friends.  They can make or destroy your business.

Mike Filsaime know this.  That’s why he is giving you this gift in joint collaboration with me to you, my precious reader.  Choose your free gift from Mike and download it at http://www.embraceinternetwealth.com/endorses/MikeFilsaimeFreeGift

This is amazing.

 After successfully launching the Butterfly Marketing that make Mikes ton and ton of money, now he is back to his old trick again by launching another new product ‘TrafficFusion’ with a similar strategy.

If you take a look at the way Mike Filsaime market ‘Butterfly Marketing’, you will come to realize that he seed the market by demonstrating to them some amazing and eyes-opening marketing ideas and then sell them the software to implement his Marketing strategy.

Well… this is the best form of Pre-launch marketing strategy that you can ever find on planet earth.  You can use it to build up anticipation and interest in your market place.  Additionally, you can give out good FREE solid content that will enlighten them and entice them to reciprocate on your goodwill. 

There are a strong human pschology game in Mike Filsaime merketing.  Understand this.  People are always looking for a solution to their problem or solution for them to reach another level on what they want to achieve.  Once you can give them FREE solid content that will bring them to the ‘Aha’ moment, they will realized that you hold the key to the missing link of their freaking success. You are on the upperhand!

To spice up the marketing, if you can offer a product that your market preceived as something that they can easily and quickly use to implement your content and brige the gap to their problem, you can have the sales.

As you watch Mike’s TrafficFusion prelaunch video, you will realized that Mike is communicating to you in such a way that you presold yourself by telling yourself that this are the things that you need to increase your marketing prowness, this are the answers to all your problems.

Understand this: “When i tell you something, it means nothing.  But when you tell yourself someting, it mean EVERYTHING”.

What if you tell yourself that Mike Filsaime offering is THE missing link to all your pains and problems in marketing?  Will that put you in his customer list come lauch day? 

I am particularly good at observing other marketers and gurus and ‘reverse engineered’ their marketing plan and idea and explain in simple language to the general community, people like yourself.

If you have read so far, you’ll probably realize that i have many more ‘reverse engineered’ tricks and ideas that i can share with you. 

And if you are reading this post from Mike Filsaime’s TrafficFusion blog, you may not have realized it, but i have just implement his ‘Integrated Marketing’ strategy.   I have integrated my blog marketing campagin on his piece of ‘red-hot’ real estate, his TrafficFusion’s prelaunch blog. 

I am writing a special report on ‘Reverse Engineering Your Way To Internet Marketing Success’  If you would like to receive more information, you can simply jot down your name and email address below and i will update you when it is ready. 

We all know Dan Kennedy as the great direct response marketer…

What then is the best quote from Dan?

Dan Kennedy has been giving so many seminar talks and write so many No B-S books till date that there are million and million of quotes from him.

However, the one that i specially handpicked as his best quote ever is this amazing quote. Here’s it goes: “Most people are wandering around with their umbilical cord in hand, just looking for a palce to plug in.”

How true!

In our current age, people are facing with all sort of problems.  Problems at work, problem with money, problem with children, problem with relationship, problem with self-esteem, problem with this and problem with that…

They are just walking around looking for someone who can give him a solution to solve their problem once and for all.

As an internet marketer, the BIGGER problem you solve, the richer you become.

As such, you need to work toward establishing yourself as an authority figure who can solve their problem.

Isn’t this what the Hitler did to Germany?  A single person establishing himself as the authority figure for the German people, the one who can bring them out from poverty and solve their BIGGEST problem at that time. 

In a single act of escalating himself as their saviour, he was able to mobilized the whole of Germany into world with the rest of the world.

What if you can do an Hitler on the internet?  Don’t you think you can revolutionized the way money is being created online?

How many zero can you add to your income if you do it right?

So… whatever you do, do your best to position yourself as a specialist who hold the key to unlock the solution door for your marketplace and solve their BIGGEST problem.

Be a specialist and solve problems… it’s that simple.

Mass Control Syndicate founder Frank Kern is deploying his psychological trick once again. 

In the last two days, almost every marketers or gurus out there are promoting Andy Jenkins and Brad Fallon’s Stompernet ( Stomping the search engines 2).  Gurus like John Reese, John Carlton, Michal Cheney, Rich Schefren etc… but Frank Kern promotional email caught my attention.

Why?

 The subject of the email goes like this “Why I said NO to the StomperNet promotion”

May i ask you a question? 

Do you feel intrigue to read the email body to find out why Frank does not want to promote Stompernet while all other gurus or mini-gurus are out there singing priases to Stompernet?

If you answer is yes, then we can contiue… else this blog post is not for you. (another psychological trick here: if i ‘take it away’ from you by asking you not to read this blog post, the more you WANT to read.  Isn’t it?)

Frank Kern is deploying a psychological trick on our mind.  He know that the conscious mind cannot be told what not to do but can only listen to what the subconscious mind said.

In this case, as you read the subject, you conscious mind cannot process the embedded ’NO’ message and will automatically look into the Stompernet promotion.

Additionally, it gives you a sense of suspense as you want to know why Frank does not want to promote this product.  It’s like reading a story book, Frank is teasing you into reading the Stompernet promotion.

Then inside the body of the email, Frank is brutally honest as he revealed to you that he is busy with the kids and have no time to review the product just yet but concluded that it must be good, base on past experiences of purchasing or reviewing Andy Jenkins and Brad Fallon other products.

By doing so, he has disarm your unconscious mind from being defensive and suspicion to interest and enthusiam.

How cool can that be if you can understand human psychology and just like Frank Kern, use it to your selling advantage.

For me, i think that as long as you are providing good values to your customers, then it is alright to do so as you are selling them a product/service that allow them to achieve their dreams faster and easier.

Yes, just one idea from Jo Han Mok has help Ewen Chia to make US1.2 million dollars in less than 36 hours. Amazing, but it is absolutely true.

 I am not just hyping this up.  Hear from the man, Ewen Chia himself here —>

You can now download Jo Han Mok’s Cracking The Internet Millionaire Code system here —> 

http://www.embraceinternetwealth.com/endorses/internetmillionairecode

This is one system you MUST absolutely own if you want to make serious money online.

 To your internet marketing succes!