How To Capture The Mindshare Of Your Market?

I have not been writing for this past few weeks.  My apology to you, my dear readers.

The reason is because i have been very busy trading and ripping the reward from the down market.

This is my investing psychology.  When everyone is fearful, i am greedy.  When everyone is greedy, i am fearful.  It’s kinda of a contrarian approach and this is the exact approach that i market online.

Controversial content capture attention, whether you like it or not.  It’s spice up your marketing story. 

In marketing, we know that you can NEVER NEVER be boring or you will lost your market share instantly.

In order to capture the mindshare of your marketplace, you need to deliver controversy but intuitive contents.

This will keep your market place interested in your products and services, ready to prowl and buy from you.

Controversy material is also viral in nature and everyone will be talking about you and in no time, you will be the ‘talking subject’ in your market place.  All of the sudden, people can see the value that you can give them and source you out like a guru.

With a guru status, you have the top of the mind awareness in your market and selling will become redundant once you have gain the trust and belief from them. (Your market will be hungry for more of you)

So here is the simple formula:   Controversy and intuitive Free content =  Viral words of mouth marketing + Top of the mind awareness in your marketplace + $$$ at your disposal at the push of a button.

Be a contrarian, if not, at least in your marketing.

Anthony Robbins’s Beliefs Principles

Over the weekend, i have been reading a book by Anthony Robbins
entitled ‘Unlimited Power’.

Anthony Robbins hightlight seven beliefs that he think will help us to
reach peak potential and unearth the unlimited power found inside
us.

Here are the 7 beliefs:

1) Everything happens for a reason and a purpose and it serves
you.

2) There is no such thing as failure, only feedback.

3) Whateve happens, take responsiblility.

4) It’s not neccessary to understand Everything to be able to use
Everything.

5) People are your greatest resources

6) Work is PLAY

7) There’s no abiding success without commitment.

For myself, i am particularly attracted to belief #4.

Why?

I reaslize that i do not need to understand everything to be successful…
all i need is to understand the essential and apply them to achieve the
RESULT that i desire.

For example, i do not need to understand the mechanic behind the
car in order to drive it and use it to achieve my result of moving from one
point to another.

What’s about you? Which of these 7 beliefs resonate MORE to you?

Watch this video on how this pair, a girl without a hand and a guy wihtout a leg CAN give such a great performance on the dance floor even with their disfunctionality.  Please give your loudest applaud to welcome Ma Li and Zhai Xiaowei.

  

Do you think Ma Li and Zhai Xiaowei fulfilled these 7 beliefs requirement? 

I do think so and they deserve to be successful because they have the RIGHT befiefs.

List Building With A Twist Part 3

Today, i will share with you another sneaky way to collect massive amount of responsive list in your marketing online.

The key to this tactic is to promote a give-away free gifts campaign.  Take opportunity of some event to give reason for your campaign.  For example, as the economy is in a slump and the recent bailout bill saga, you can promote a ‘Save Americans’ give-away free gifts campaign.

 You can give away some of your information products or even information products that you have purchased with giveaway rights.

To add spices to your campaign, you can muscled together a group of Joint Venture partners to participate in the campaign by giving away their information products.  To incentivise them to join you and promote your give-away campaign, you can ‘one time offer’ an irresistable offer to all the visitors that they sent to your website to download your free gifts by giving them a cut of the commision when their visitors take up the one time offer.

For yourself, you can create an customer optin form to capture these one time offer customers before they go on to download their paid product.

If the give-away campaign is conducted well and they are a buzz created in your market place, then i am not surprise that you will be able to collect a HUGH list of paid customers, your very own responsive list.

Whow… i have spill out what i think are valuable information.  Don’t you agree?

 To learn how to create your own opt-in page, my friend Alex Jeffreys have a series of step by step video education program to hold you by the hand on list building.  Check it out at http://www.listbuildingxplosion.com

What Differentiate A Success And A Failure Online?

Often time, i have seen internet marketers seeking out for opportunities and HOPE to achieve success online.

They will buys any ebooks or wealth packages, in the HOPE that they can achieve their dream with this one single purchase.

Worst still, they suffer from information overload and wonder when they can know it all and escalate themself to the level of the gurus and start to make a killing online.

 In this post, i will be brutally honest with you… that is the sign of a failures online.

If you observed what the Gurus are doing, you will realized that the Gurus may not know EVERYTHING, but they are good at doing just the right things and knowing just the right things to MAKE MONEY ONLINE.  It’s the RESULT that they are after.

They do not pursue opportunity like other internet marketers…. but they spent their time thinking and innovating on their business… looking for solution to the problems of their marketplace.  They alway see the BIG PICTURE of thing.

The gurus know that they need not know EVERYTHING on internet marekting to make SERIOUS money online but choose instead to FOCUS on those IMPORTANCE campaign and acquire those NECCESSARY knowledge as that they can build an online business that bring them positive cashflow month after month.

It’s the result (MAKING MONEY) that they are after…. and whatever else is secondary to them and they will pursue them only when their primary tasks are taken care of.

I hope that you can pardon me for so honest with you and take this as my sincere talk with you, not taking any offense against me as i am sincerely yours, T. Yew Heng Chiong.

List Building With A Twist Part 2

In my earlier post, i share with you the importance of building a responsive list.  A responsive list is primary a database of customer’s information relating to your market.

How to collect a customer list fast?

If you are already selling some info-product, give it away the front end for FREE!  Liase with your competitors and Joint Venture partners, to give away your info-product for FREE to their customers.  All they need to do is to place your Freebie advertisement on their thank you page or download page.

As you probably already know, only paid customers have access to the download page and thus, in a way, you are giving away your ‘high value’ front end info-product to the customers of your competitors or JV partners… for FREE!

Do you think your competitors and JV partners will mind if you add value to their customers? To entice them further, share with them your profits to the backend info-product when their customers buy from you at the one time offer. 

They have nothing to lose but everything to GAIN…. especially in a gloomy economy, like what we are experiencing now.

The trick here is that before the customers download your FREE front end info-product, you capture their name and email address (or even mobile number if you want).   Mike Filsaime’s butterfly marketing script is well suited for this example.  Give reasons why you need their contact information before they can download your info-product, eg. it is needed to activate their membership to your FREE membership site.

With this tactic (Mark Joyner coined this as Integrated marketing and Mike Filsaime coined it as Traffic Fusion), you can start collecting a list of responsive customers of your niche market from your competitors and Joint Venture partners. 

How nice can it be?  You’ll be the judge…

As in my earlier post, i would invite you to learn more on how to build up your list with my friend, Alex Jeffreys at http://www.listbuildingxplosion.com.  I invite you to notice how you too can build your own list, easily and quickly with Alex at http://www.listbuildingxplosion.com

Watch this space as i will share with you more tactic on how to build a responsive list at warp speed…

To our success!

List Building With A Twist

Internet marketers are taught that the money is in the list.

Well, this is only half the truth. 

You probably asking ‘Are You Sure???’

Yes, i am very sure.

The money is in a RESPONSIVE list.

Let put it this way.  A list contain a compilation of names and email addresses.  These are all ‘passive’ commodities.

What is important and make listing building so lucrative is the ‘live’ person behind the list.  Yes, the real  person reading your email behind the computer.

Who are they?  Are they ready buyer of your products or are they just have no interest in any of your products. 

What if they are already customers of yours or your competitor serving the same market?

Understand this, people who have already brought something in your niche marketplace will more likely to buy MORE of similar or related product from the same marketplace.

For example, if someone has gone online to buy a golf membership, he is more likely to buy some golf equipments or even buy some ebook on how to make the right swing and stuff that are related to golfing.

What if you can capture this person name and email address or even mobile number?  You have in your database a responsive customer who is willing to spend more on golfing.

That’s why internet marketers in the known will go all out to capture such person in their list.

In the next few post, i will share with you some tactics that you can easily use to build up your customer list base.

By the way, if you are interested to learn more about listbuilding, you can download a home study course on list building with my friend, Alex Jeffreys at http://www.listbuildingxplosion.com

Till then, take care…