I have not been posting for the past few weeks as i am enjoying myself celebrating the Chinese New Year.

No doubt that the World is in recession and everyone is looking gloomy and doom by the days.  What the heck?

There are many things that you can still do to profit from this recession.  Just open up the eyes of your mind and you should be able to see gold around you.

The problem is with our focus.  If we are focus on the bad news… job loss, inflation, Stock Market crash, then we will not see the opportunity. 

What if we focus on the problems we can solve for people in this gloomy time of recession and profit from it at the same time?

Not possible?

Again, this is a mindset problem.

What do people want in time of recession?

MONEY… yes i mean MONEY. Period.

So what if you teach people to make money or create a backup plan for them to earn an income in case they lost their jobs?

Do you not think they will embrace you with their arms open?

You bet!

In this time of gloom and doom, i have formed a strategic alliances with Internet marketing guru’s Patric Chan to solve one of the biggest problem of most internet marketers and aspire to be internet marketers.

Most of internet marketers are not making money or little money online.  They may have attended many seminars but yet they are lost.  Why?

They are not shown a step by step proven system where they can replicate the success of other successful internet marketers, like Patric Chan.  It’s like they are given pieces of a zig jaw puzzle and they are expected to piece everytime back together.

 In our coaching program, you will given guided, hold by the hand, to get you going from step A to Z on how to conduct a profitable internet marketing business on any niche market.  

This are the components of our coaching program for you.

1.  An oview Business Model Session where i will get you started to explain to you on how to build a profitable info product.

2. A 4 to 6 weeks of coaching training where you will be given the steps and strategies to build up your internet business with me reviewing your progress, provide feedbacks and supporting you and answering your challenges.

3. A monthly Proprietary Coaching System where you wil have access to our propritary online where i can answer any questions that you may have in your journey to build your profitable online business.

4.  A monthly 90 minutes phone coaching whre i will personally coach you over the phone.  If you are living in Singapore, we can arrange a face-to-face coaching session instead.

5.  A monthly New Customized Strategy where i will show you new strategies to accelerate your business to the next level.

6.  You are also given the privilege to hire Patric Chan’s design team, tech support and webmasters indirectly to outsource any of the services that you do not want to spent time on.  This will accelerate your success much more faster.

As you can see, this is an no-nonsense, guide you by the hand, step by step caoching program that will move you into the money zone with a profitable internet business.  As  we have many application to join our coaching program, we need to pre-qualify if you are the right candidate to work with us. 

If you are interested, you can jot down your personal particular at http://www.coachingwithyewheng.com/ so that we can contact you.

Here is a picture of myself with Patric Chan, taken at a seminar by Jo Han Mok.

Just a while ago, i have received an email with this subject headline “Item #19 - Notification of Payment Received From Redford White”.

 Did i made a sales?

 No!

This is just a headline that some internet marketer use to entice me to open up the email to read it.   In a nutshell, the email is selling me a make money online package.

Yes, it certainly entice me to read the email with a subject line like this.  So the question here is: “Do this type of subject headline  effective?”

I don’t think so… Why?

When people click on to read the email and notice that this is not a payment receipt but some marketing slogan, they will get piss off.

Do you think people will read your mail content with the right frame of mind if they get piss off?  Just think about it…

What’s the use if you have a high number of click through to read your email but no one actually want to click on your url to read your sales letter?

This is my five cents worth of opinion.  Do share your opinion in the comments.  I would very much like to hear of your remarks on this subject.  Do you think it works or it is just a piece of ingenious flop.

I need to let it out of my chest…

And i cannot hold on to it anymore.

 This is one of the DEEPEST marketing secret to great success in Internet marketing.  This can be apply to success to any businesses as well, whether it is online or offline.

Have you ever heard of this quote? 

“Give a man a fish, feed him for a day… If you teach him to fish, you feed him for a lifetime.”

This is true and make sense in real life but this is NOT what people want.

The following is the quote that they want to hear.

“Teach me to fish, I will be overwhelmed…If you feed me with the fish, i will pay you a premium.”

You got it?

This is the message that your marketplace want to hear. 

They want a push of a button solution to their problem.

They want it easy and convenient.

No wonder entrepreneurs are always actively looking into buying existing profitable businesses. 

They just want a profitable business that they can profit from day one with minimal effort.

Sell them a ready to go profitable business and they will pay you a premium.  This is what they want.  Give it to them.

I have attended Patric Chan’s continuity program workshop in the earlier month.  At the two days workshop, he teaches us how to set up an online continuity program so that we can write ourselves a pay check every single month.

However, there are a lot of things to do in setting up a continuity program.  Being a shrewd and clever marketer, he upsell us with a ‘do everything for you’ package at the end of the workshop

Guess what?  Attendees are flocking to buy that package because they want it easy.  They are a push of a button, ready to go business in a box.

 In our last Copywriting Secrets series, you learn how to construct a powerful headline that suck your readers to read your sales letter.

Understand this, without a powerful and captivating headline at the beginning of your sales letter, no one will continue to read your sales letter. Don’t talk about sales if they don’t read your sales letter.  That’s why, learning how to construct a captivating headline is VERY VERY important.

Okay, now that you have your reader attention. What’s the ultimum in your sales letter body that will spur and accelarate the buying process from him?

Just think about it…

Is it hypnotic words?

Yes, but hypnotic words are not the ultimum tactic that get your reader to buy from you.

What about manufacturing buying emotion?

Yes, this is part of the buying utlimum but it is not the entirety.

So what is the ONE thing that is so kiss-ass that your reader will take out their credit card to buy from you?

Here is the answer.

You need to craft an IRRESISTIBLE OFFER that give your reader an INSTANT GRATIFICATION to whatever problems or wants in their life.

How do you create an irresistible offer?

To understand how to create an irresistible offer, you need to know what are the components that an irresistible must possess.

Here are the components of an irresistible Offer.

1. It Must be something that your reader want, not need.  What he want is more important to him that what he need. The offer must have 10 times or more in perceived value (in your reader’s opinion) than what they are paying for.
2. The offer is easy to consume or at least seem easy to be consummated.  People are generally lazy and they do not want to do a lot of work on a product that they purchase.
3. The offer solve a major emotional problem and your reader is constantly looking for a solution to that problem but there are little or no perceived solution out there in the market place.
4. Your offer can bring your customer instant result and they will live happily ever after (just like Cinderella story)

That’s is it.  If your offer can satisfy the above four pointers, then you have an irresistible offer.

Before i go, i would like to highline to you that the emotion problem that i mentioned in point 3 is different from a problem.

Let me illustrate the different with an example.  Let’s say you have a problem as you do not know how to repair a bicycle.

This is just a problem.  However, the problem translate to your emotion when you are repairing a bicycle for Rick Hoyt.

Watch the video below to find out who is Rick Hoyt and what has it do with your emotion when you are repairing a bicycle for him.

Use this strategies that i have mentioned here in writing your sales letter and you are guaranteed to increase your sales conversion.

In the next series of Copywriting Secrets, i will reveal another awesome tactic that most copywriter will not tell you.

In the next few weeks, i will share with you some of my copywriting experience and reveal some tricks or two.  I do hope it will be a good read to you and do put down your comments or suggestion if any.

One of the most important aspect of a sales copy is the headline.  If you do not have a captivating headline that capture your readers attention and imagination, your sales copy will not be read.  When this happen, you will lost alot of potential sales!

How then can we contruct a powerful and captivating headline?

First and foremost, you need to enter into the mind of your prospect.  What are they thinking right now when they read your sales copy?

Before you do that, you must know who is your intended readers.  Are they school girls, or working professionals or even house wives?

Let me illustrate this with an example.  Let’s say your ads is targeting working professionals.

The next question is “what is occupying their mind most of the time?”

As we are experiencing a major global recession right now, most working professionals are worried about safeguarding their job.

They have a problem and their problem is they are insecure and worry about their financial future. 

Bingo!  Since you know that this is their problem, you can now write your headline addressing their problem.

You can have a headline that scream: “Recession Proof Your Monthly Expenses With Our Crisis Insurance”

The subheadline can be some thing like this: “We Pay Your Expenses Every Month If You Failed To Secure Your Job In This Difficult Time, Guaranteed! Now You Can Trash Your Worries Aside And Smile At The Recession.”

What do you think?  Do you agree with me?

I can further improve my headline when i write in specificity.  Here’s the improved version of the headline.

“Recession Proof Your Monthly Expenses For Working Mother Above Age 40 With Our Crisis Insurance”

With this headline, any working mother above the age 40 will surely put more attention to your sales copy when they lay their eyes on the headline.

You can also able to channel your advertising focus more vividly as you are now talking to working woman who are 40 years and above.

In the next section of Copywriting Secrets series, i will talk about another important aspect of copywriting.  So continue to watch this blog….

If you are interested in learning how to write effective sales letter, check out this site at http://www.effectivesalesletter.com

I have been busy working on google placement advertisement recently.

Google placement advertisement is different from Google keywords based advertisement in that you pay per 1000 impression for the former ads while you pay for every click for the keywords based ads.

 I first come to know of Google placement ads or we call it CPM in short when Armand Morin launched his ‘Internet Marketing Explained’ package way back in early 2008.

Armand seen to be very excited with this advertising method from Google Adwords.  However, i did not buy the package and have since drop it off from my mind until Patric Chan introduce his latest product ‘Instant Sales Secret Systems’.

I brought it and am intrigued by Google Placement Ads ever seen.  Inside the ‘Instant Sales Secret Systems’, Patric will show you how to do a proper research for a profitable niche affiliate product to promote. 

However…

That’s only the beginning as we all know TRAFFIC ( i mean targeted traffic) are the key to our success in promoting any affiliate product.  With his little amazing software which you will receive when you make a purchase of ‘Instant Sales Secret System’, you will be able to quickly collect a resorvoir of websites of your target market who also have Google adsense advertisements on them.

How’s cool is that?

With CPM, you can get 1000 exposures for less than $2 and if your advertisement is written well, then you can have a click through rate of just less than 7 cents.  Isn’t this amazing?

 Just do the maths.  If your adv can convert at 3%, then you will have 30 clicks for 1000 advertisement impression on your targeted Google advertiser websites.  So when you divide $2 with 30, you will get $0.067.

Isn’t this amazing?  Can you achieve this with Google Adwords keywords targeted advertisement?

Unthinkable, isn’t it?  Now i know why Armand Morin is so excited about CPM advertising on Google Adwords.

Everything you need to know on how to advertise on Google Adwords placement ads are revealed in ‘Instant Sales Secret Systems’.

If you have not gottn hold of it, i highly receommend you to do so at:

http://www.embraceinternetwealth.com/endorses/InstantSaleSecrets

This guy, Patic Chan, really know his stuffs.