The Greatest Secret In Marketing Revealed


In my last posting, i talk about the greatest secret in copywriting.

Today, i will reveal to you the greatest secret in marketing.

Here is the greatest secret:  “In business, if you want to be rich, you sell products and services. But if you want to be filthy rich, you control the market.”

Let’s put it this way…

If you are a fisherman, do you want to go out in the big ocean to do your fishing everyday or …. do you want to rare your own fishes in your own pond?

You see, if you have a feeding programme where you rare your own fishes in your own pond, you have control.  Everytime you want some fishes, you can always get it from your pond.

Similarly, in marketing, you would want to control the market with a feeding programme.

How can you do it?

 Convert every customer of yours to be your business partner or affiliate.   Once they become your customer,  give them the right to trade your product or service for a profit.  And feed them with the right training, environment and incentives to make money as your partners.    This way, they will be your business lifetime customers and partners.

How can they be your lifetime business customers?  As a profitable partners, they will use your product and service, thus making them your faithful customer forever.   They cannot afford to not use your product or service as they are making money from the same product or service.

Now you have a market that is controlled by you.  The next step for you is to think of how to expand this market exponentially.  Once you controlled a big market in your niche, you are the king in your market.

The Greatest Secret In Copywriting Revealed


This is one of the greatest secret in copywriting that many copywriting gurus will not tell you.

Most will have learned how to leverage on human psychology in writing a sales copy.

Yes, this is well and good except… that you are not taught this one psychology that could possibly increase your sales conversion rate by another 100%.

Here is the fact: “When people believe that they will not fail, they will do it (or buy from you)”

Isn’t this true?

Most of the time, the deciding factor which people will buy from you or not at your website is simply this very fact.

If you are selling some money making info product at your website, people will buy from you if they believe that your solution is comprehensive, proven and easy enough for them to use.

In this case, ‘easy’ is the keyword. They must believe that they can use your solution to get their desire result!

How’s about a website selling sex enhancement pill like
http://www.instanthotrodpower.com
?

Well, the same psychologies apply.

People will buy the pills from you if they believe that once they swallowed your pills, their sex drive will be enhanced and they will not failed in their sexual pursuit.

Hope you enjoy this post. Meanwhile, talk to you soon.

And before i go.. you know what? I have just watched a video of Anthony Robbins intereviewing Frank Kern and John Reese at

http://tonyrobbinstraining.com/320/interview-with-frank-kern-and-john-reese

They agreed with what i am saying here. “”When people believe that they will not fail, they will do it (or buy from you)”

The Marketing Gap


This is the key to growth in any business.

 Identify the marketing gap and filled it!

 What then is the marketing gap?

It is the difference between what the market want to what your competitors cannot provide.

Let me give you an example based on the my offline business.  Unknown to many, i am into the beauty industry, carrying a product known as Eumora.

Eumora is a facial bar that does the exact opposite of what skin care, cosmetic and soap do to the skin organ.   Instead of working on the sympthon, the facial bar cure the root cause of any skin problems.  Instead of pilling in ton and ton of poison into the skin, it removed toxic out from the skin organ.  Instad of being a product for skin care, it is a product for skin health.

So what is the gap here?

Woman can never walk out of the house without makeup or putting up thick layer of concealer to cover up any shortcoming on their face.  The look on their face is of utmost important to them, sometime more important than money.

However, it is their dream that they can do without makeup and concealer.  They wished that they their skin is perfect, and smooth like a baby skin. 

Now…. there is a marketing gap.  What they want is not being met by what our competitors are giving them.  We are the only facial product out there that fill the gap with perfection. :-)

Not only that, the product has a secret ingredient in Hydration Micro Algae where no one in the world has.  That’s way, we are protected with exclusive right to a rare product that we can easily fill the gap in the beauty industry.

Hope you have learn something here.

If you are interested to find out more about the product and what to work with me to distribute this uniqure product, do drop me a message at http;//www.embraceinternetwealth.com/help

Ebook Creation Part 2 - Where To Find Great Writers


It has been a month since i have posted on this blog. My apology as i am very busy with my offline supply and trading business.

On the subject of ebook creation, it is important that we think in term as a businessman.

Businessman always think leverage, whether it is time or money.

In creating ebook, we should leverage on the existing pool of professional ghost writers to do the job for us while we focus on the business and marketing. The problem here is ‘How and where can we find great writers?’

For more information on creating ebook that sell like hot cakes, you can download Internet Marketing guru Ewen Chia’s “Ebook Money Machine” at “http://www.ewenchia-ebookmoneymachine.com.

When you hire for a writer for your ebook, what you are doing is enlisting the services of a ghostwriter. A ghostwriter is a writer who publishes under someone else’s name, with the consent of both parties.

Traditionally, ghostwriters have been and are still today hired by celebrities to write autobiographies when the celebrities are not talented writers. Ghostwriters also sometimes create works for well-known authors, such as Tom Clancy. This practice is done for business reasons, because the author’s name alone will sell the books, no matter who actually wrote them.

Ghostwriters may also write for book series’ that don’t actually have a real-person author. An example of a series written this way is the Hardy Boys series you may remember from your youth. The Hardy Boys cover author, Franklin W. Dixon, does not actually exist. Many romance novel series’ have also been created in this way, where the author name on the cover represents any number or variety of commissioned writers.

With the advent of the Internet and ebooks, today, ghostwriters also write ebooks. When you outsource your ebook to a ghostwriter, you are giving them the job of creating the words in your ebook in exchange for a fee. You still get to put your own author name on the finished product. Ultimately you will own the copyright, and you can sell the ebook as many times as you like. If it sounds like a pretty nice arrangement, it is. It’s all completely legal and commonly done. And you do not have to be a celebrity or Tom Clancy to hire one.

Just because a ghostwriter does the writing does not mean that you do not deserve to be the credited author. You will be the originator of the idea, and provide direction to the ghostwriter, so that the written material reflects what you want it to say. You may also create a pen name for yourself if you wish your real name to remain anonymous to casual readers.

Once you hand off the reins to a ghostwriter to prepare an ebook for you, you may never go back and try to write one yourself ever again. A ghostwriter can do so many things for you, from researching to editing. And any writer knows that the process of writing and polishing a book or an ebook takes a significant amount of time. Much more than most readers will ever know. Start-to-finish writing is a large task best left to those who love their jobs, who are willing to spend the time writing and re-writing incessantly until things are just right, and who has talent and experience in the craft.
 
You can outsource more than just rote writing to a ghostwriter. In fact, ghostwriters can be hired to research your topic fully on the Internet or elsewhere. They can then translate your or their research into organized sections and create palatable, conversational paragraphs for your readers. They can interview people that you designate or that they seek out for the ebook.

They can separate the ebook-worthy material from non-ebook-worthy material for inclusion with an eye on what readers are interested in and what you have hired them to write about. In other words, good ghostwriters will stay on the topic as they write and not veer off into irrelevant tangents. It’s actually an art form in itself to be able to insert quips and images that are designed to hold a reader’s interest while quickly and smoothly getting back on track to deliver the information promised by the title and table of contents.

Speaking of the table of contents, an experienced ghostwriter can review rough notes from you and propose a title and table of contents. Ghostwriters can start from notes, organize the material into an outline, generate a table of contents, research and add filling text, make boring information flow like an entertaining conversation, and more. They can basically start with whatever you’ve got to start with and get you from there to a completed ebook.

If you have already tried your hand at preparing an ebook, a ghostwriter can whip your existing draft ebook into sell-able shape. She can review the content, make suggestions, do necessary research, add new sections, repair grammar, or revise any not-quite-perfect portions of the ebook.

In fact, it has been known to happen sometimes that one ghostwriter will be hired to edit another ghostwriter’s work. This may be done in a case where you are not satisfied with the result from the first ghostwriter, or can also be done if you just want to polish your product - going on the two heads are better than one philosophy.

She can use a writing style and language that is appropriate for the book. Should it be in first person like this ebook is? Or perhaps it would work better in third person like many reference books are written.

Should it be written from a female or male perspective? Ghostwriters will accommodate your preferences, and if you don’t know your preferences, ghostwriters can help you make those decisions. Read more »