Building a BIG list is what every marketer want. Why?

They want to make money by sending out an email with just a push of the ’send’ button.

However, things are NOT that simple as many marketers would love to sell you this dream in the hope of you buying their email list buidling info-product.

Let me be very brutally honest with you here… if you WANT to build a responsive list, you need to put in blood and sweats.

You need to build a relationship with your list so that can trust and love you. People in your list buy from you because of you, but just your product. Yes, the info-product should be one that they want inorder for them to show interest in your offer. Ultimately, it is you whom they buy your product.

This is one sneaky way where you can achieve the goal of what i have lay out here for effective email list building.

You sell a info-product that they desired at a hugely discounted price. For example, if they lust after information for building an effective list, then create a BIG compo package on list building and give it to them at 90% discounted.

The objective of this campaign is to collect a database of people who has already brought something from you on a related niche. This way, you will have a collection of a very responsive list that will buy anything that you dish out in the related niche market that you are promoting.

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Inside, you will discover how 99.9% of squeeze pages are actually defeating the purpose of list building and how to GUARANTEE your squeeze pages are absolutely leak-proof and designs to drive in an unstoppable flood of highly responsive leads and many many more.

Today, i would like to share one of what i think is a very sneaky psychological trigger that will increase the bonding between yourself (or should i say your salesletter) and your reader.

As you probably already know, people buy from people whom they are comfortable and like.  If you can increase your bonding with them in words, you can most likely ask them to take out their credit card to pay you.

The trick here is to identify with your reader a common enemy.

Who are the common enemy?

Well, in the case of someone who is frustrated with NOT making a dime on the internet after buying all those Big package, ebooks etc, the common enemy could be gurus who sell them the dream.

Or someone who is looking to own an automated online business could be frustrated with not having enough time to spent with the family after working on a 9 to 5 job.  In this case, the job could be the common enemy.

As you can see, the common enemy may not necessary be a person.  It can be an object or anything that your reader think is the gap that cause them from on getting what they want.

If you articulate it well in your salesletter, this CAN be a potent force that will incrase your sales conversion rate.

Do not underestimate the power of this psychological tactic.  This is the same tactic that Hitler used to command the German to start War World 1, identifying the Jews as their common enemy.

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