Alex Mandossian Headline Challenge

Today, i have received an email from Alex Mandossian on a headline quiz.

He has conducted a tele-clinic and has done a A/B split test on the following two headlines.

->> “Headline A”  is:

Free Teleseminar Reveals Easiest Way
To Make Your Next $50K Online ~ Even
If You’re Tech-Challenged

->> “Headline B” is:

New Software For The “Tech-Challenged”
Helps Make Your Next $50,000 Of Online
Sales Faster And Easier!

Alex also revealed that the winning headline is pulling in a 59.2%
conversion rate.  

For me, i will choose headline A to be the winner.  This headline start with the hypnotic word ‘Free’.  This magical word generally capture more head-up.

The next word that capture my attention as i scan through headline is the word ‘Easiest’.  Headline B used the word “Easier’.  My gut feel is that ‘Easiest’ tastes more appealing to me than ‘Easier’.  Moreover, ‘Easiest’ appears in the middle of headline A while ‘Easier’ appears at the end of headline B.

Overall, i am more compel to find out more if i hit headline A than headline B.

What is your choice of headline? A or b?

Let’s take a look at Alex’s split test result…

Yes.. he is using headline A.  Apparently, headline A is the winner.

However, this is not the end of the Alex Mandossian story…

What i have found out is that he is using this simple headline quiz test to get people excited (just like me) and participate in the quiz.  You will not know the winning headline unless you click on the link which lead you to a webpage where Alex will invite you to join his tele-clinic session.

Ha… Alex is really a fox in the forest, granted that he can use a headline quiz to sneakily get anyone ( myself included) to click on the link.

 Moreover, the subject of the email read “This is a killer Case Study…”.  Will you suspect that Alex is selling you to attend his tele-clinic?  No, right?  You will probably think that he is giving you some solid content in the email…. but surprise, surprise.. it is NOT!

How sneaky can Alex Mandossian be?  Great job, Alex!
I will remember this marketing gimmick for many years to come… and i would want to apply this to my marketing as well. Thanks Alex.