Matt Bacak hands in the $30,124.74 to Habitat.

If you look at it from charity angle,  it seen like a fantastic act.

However if you look at it from marketing angle, Matt has mananged to pull in 30,124 subscribers to his database.  Thus, he has another 30,124 person he can bombard with his marketing messages in the future. 

Additionally, he is creating F-R-E-E advertising as reporters and media will be reporting on his charitable act.  This help him to raise the ‘Matt Bacak’ awareness around the world for Free!

Well, i am not too sure if what he is doing is intentional or it is really act out of a good heart.  Either way, he wins BIG time from this campaign.

If it is acted intentional, then this is call the ‘Greatest Marketing Gimmick’.  However, if it is acted unintentional, then this is call the ‘Greatest Charitable Heart’.  Only Matt himself know the answer to this question.

Having attended Matt’s seminars a few times, my gut feel is that this man is real and act out of a good heart.  He has the ‘Greatest Charitable Heart’ indeed!

 Here’s a video of Matt Back handing the cheque to the Habitat:

This is a lesson that i have learned from marketing guru Jay Abraham which i would like to share with you and i do think it will shed some light for you in conducting your business (online or offline) for better profit.  Jay Abraham has show me a different way of looking at thing to increase the business profit other than spending money on advertising.  He coined the strategy as ‘Asset Marketing’.

Here’s the thing.  How’s often have we work on the wrong part of our business? 

It’s no wonder we find ourselves and our staffs working harder and harder with hardly any significance result.

Let’s face it! Whether in business or online business, dollars and cents matter the most.  The only reason for our binsiness to exist is that we want to make profits, period.

 What do most businessman do when they want to expand on their business?  Yes, they simply spent more money advertising, hopefully, the effort will result in more customers.  Let’s NOT fonder with HOPE marketing.  Let’s focus on precision marketing.

What we want is ‘laser focus’ marketing strategies that give us the maximum result with minimal effort and money spent.

How can we do that?  Just do an overhaul of your business internal.  Do you get it?  Yes, just do an overhaul of your business internal.

Can you increase the conversion rate of your sales force?  Maybe you can script out some selling proposition that your sales person can use when they meet with their customers. Or if you doing an online business, then maybe you can learn how to write better sales copy. Read more »

If this deal come true tonight, then will Microsoft replace Google as THE number one search engine on the Internet?

 In my opinion, it is a ‘NO’, not in the near future. But eventually it is a ‘YES’.

Yahoo and MSN search engine combined will not dethrone Google position as THE number one search engine on the Internet.

Here’s my reason:

Google has the most powerful search algorithm for information search. Yahoo and MSN search is still lacking behind Google in searching functionality.  It may take more than one year or more before Microsoft and Yahoo can work out a more fantastic search engine than Google.

Well, let’s hope the deal go through… at least, this will help to boost up the gloomy market for a little while.  Overall, i think that a recession in the US is inevitable. It may happen few months down the road or a year or so.. let’s see. 

As a trader, i would buy a option straddle on MSFT or Microsoft stock.  If the deal goes through, i win. However, if the deal does not go through, i’ll also win.

As internet marketer, i would like to see how Microsoft strategized to take away the advertising pies of Google on the internet.  They did it for Network operating system, for office productivity software.  Can Microsoft do it again with Internet search engine and advertising?

Whoever offer us the most flexible pay advertising  on the internet and most importantly, whoever attract massive search traffic on the Internet will win the war.

My gut feel is that eventually, Microsoft will win the game but it may take one or more years for this to take place.  Let’s see…

I have been studying Jo Han Mok on his launch of project pill gates and think that he has roll out an ingenious viral marketing campaign.

Back in April 07, he launched a viral ebook called meet pill gates dot com. Inside the ebook, he introduces and educate the internet marketers the lucrative opportunity of making BIG money from selling offline health supplement.

It is an education as Internet marketers are not conscious that they can market offline product online. Primarily, most internet marketers (not all), are focus on selling information on the internet.

Jo Han uses the Meet Pill Gates dot com to set up the spark to a forest fire in the internet marketing arena. Now, internet marketers talk about Pill Gates and the opportunity of selling supplement on the internet.

This viral effect works so well for Jo Han is also attributed to the frustration in the internet marketing community. You must understand that most of them hardly make a living selling information online, no matter how hard they tried.

It’s obvious that the Meet Pill Gates special report is welcome by the internet marketing community as a ’savior’ to their struggling online business. This factor also serves to spread the viral to greater height.

In December 07, Jo Han finally launched his Project Pill Gates backend product. He sell internet marketers the opportunity to partner with Pill Gates to sell health supplement online. It’s something like a franchising business.
In the next few section, it is my pleasure to share with you the steps that Jo Han use to viral market Project Pill Gates. Read more »

Finally, Project Pill Gates is launch by Jo Han Mok.

Jo Han use legendary copywriter, Eugene Schwartz (author of Breakthrough Advertising) to illustrate an important point why instant hot rod, the health supplement offered in Project Pill Gates, will sell like crazy.

 Inside the Breakthrough Advertising, Eugene Schwartz highlight:

1.  The importance of identifying & selling to a market with a massive desire for your product
2. How fulfulling part 1 will give us an unfair advantage when we start advertise in the market, amplifying the economic force within the market.
3. Why a product like instant hot rod as fulfilled by the Project Pill Gates’s Batam project will attract a massive instinct among man and woman.

Simply put, if you are not lazy in your advertising, Project Pill Gates will not failed you.

 Jo Han is so confidence that you can make at least 30K USD within 90 days upon purchase of Project Pill Gates that you give you an irresistible, bullet proof guarantee.

Here’s  the Project Pill Gates official triple-protection guarantee: Read more »

Most of us have a gmail or hotmail or msn email account.  Some of us may have multiple of this free email account.

Have you ever wonder why they are offered to you free?

Why do Google, Yahoo and MSN spent BIG Money to offer you a free email service? ( they need to hire adminstrators, invest in network, servers equipments etc etc…)

They are not charity organisation.  Whatever they do, they need to justify the bottomline.  Yes, they need to make money.

Understand this.  Free email hosting is the most ingenious way to generate traffic to your website.

In a typical social networking site like message board, blog etc, generating massive amount of free traffic is hard to come by.  Why? Read more »

Whow… i have just read through Robert Collier’s Fifteen Million Dollar sales Letter and it has never failed to impress me.

Indeed, Robert Collier is a master copywriter.

His writing style is so soft, persuasive and powerful.  No wonder his mail orders pull and generate million and million of dollars for him.

Another thing i notice about Robert Collier sales letter is that he assumes the sales in the sales letter, even before the readers take any action.

 Here are some amazing powerful close that he has used in some of  his sales letters: Read more »

This is one of the great headline written by the late Gary Halbert.

Here’s the headline:

How Even A Plain-Looking Woman
Can Become 350% More
Sexually Attractive
To Almost Any Man On Earth!

The advertisement is targeting woman who feel inferior in their look.

What’s so attractive about this headline is that it is direct, straight to the point and tell the specific.

The “350% More Sexually Attractive” is very specific and provide some form of believablility to an otherwise hypy headline.

The headline is direct and appeal to the niche, woman who look or feel unattractive.

Some headline may not be so direct.  An example is the John Caples “They Laughed When I Sat Down On The Piano But When I Started To Play…”

This John Caples famous headline trigger curiousity instead.

The question here is: Should we write direct or indirect headline?

I guess the answer is to test it and see which one pull the most sales.  ( remember that in direct response marketing, everything must be tested )

Personally, i will use the direct headline for market that has little patience and the indirect one for market that has more patience to hear a story.

What do you think?

Recently, I have the pleasure of meeting a friend of mine whom I have met while working out at the gym.  His name is Andy. 

Currently, he is working as a property agent.

During our conversation, I pick up a tip on how to soft sell your prospective customers.

Here is the story….In his line of work, he does cold-calling on the phone to reach out for more customers.

Most often than not, when a property agent calls a prospect, the conversation will go like this: “Hi, good morning, my name is Andy and I am representing xxx property house. We are a reputable company around your neighborhood ….. blah blah blah….”

Is this way of selling effective? NO!

Instead, you should start a conversation this way:  Read more »

Since i have start blogging on embraceinternetwealth.com, i have not given you, my precious readers, a reason why i choose the name “Embrace Internet Wealth”.

Sincerely, i believe that there are GREAT POTENTIAL to leverage on the Internet as a medium to sell products and services.

Just last year, in 2006  alone, there are a total of $170 billion dollars sales on the internet alone.

What’s if you can capture a measely 0.01% of this growing market?

Do your maths!

1% of $170 billion will give you $1.7 billion dollars.

1% of the remainding $1.7 billion will give you $17 million dollars.

Finally, 1% of the remainding $17 million dollars will give you $1.7 million dollars.

Think about it…

If you can capture just 0.01 of the overall sales transaction on the internet last year, you will pocket a cool $1.7 million dollars.

And mind you, this is a growing market.  Read more »