Top 100 Brands By Ranking In 2008

Branding and positioning is EVERYTHING in business. 

In internet marketing, the brand is the marketer himself, especially if you are selling information online.

Ask yourself this question.  Why do people want to buy from you?  What good is your information and most importantly, what this information can do for their life - Make them more money? Make them money on autopilot?  Help them to save taxes? (by the way, if you are living in Singapore, here is a good site to learn how you can save some taxes.  Click on http://www.embraceinternetwealth.com/endorses/savetaxinsingapore)  Improve their health?  Help them to communicate and win over the opposite sexes? …  the list goes on and  on…

Most importantly, who are you that people can trust the information that you are selling them.  Credibility is the number one essential component you can put in place when selling information online.

How to build up your credibility?  Give away your best information for FREE! Yes, give it out for FREE. 

Some people will ask me how then can we make money selling information online if we give away our best information for free.  The answer is simple.  Information can be expanded based our experiences and knowledge.  We can expand on the information that we are giving for free and create a home study course out of it. 

Alternatively, you can give away the ‘What’ information for free and keep the ‘How’ information to sell.  Do this mean sense?

You see… by giving out your best information, you create a ‘top of the mind’ awareness among your market place and you implanted a mind share into their already confused and sophisticated mind. 

Ask yourself this question, when you think of marketing rebel, who do you think of?  John Carlton of course.  When you think of the prince of print, who do you think of? The late Gary Halbert of course.

They have given enough of their best free information on the internet such that everyone in the internet marekting community is aware of them and see them as a specialist in their field.  In other word, their names are ‘BRANDED’ in their respective field.

Oh yeah.. another thing, you need to create a content launch campaign to set your FREE information on viral, spread out on the internet like a virus, penetrating into the heart of everyone in your marketplace.

You can also create product that you can sell for some profits to achieve this same effect as well.  However, for starter, it is best to own a pie in the mind of your marketplace by giving out your best content for free.

As you can see, branding and positioning yourself is so important in selling information online.  Miss this step and you are doom for failure online forever.  Miss this step and you will find yourself hardly able to make a dime on the internet while you see other gurus making ton and ton of money in the shortest time possible online.

So what is the different between the gurus and yourself?  They’re branded but you are not.

Today as i read the Business Week, i came across this information that i think would be of interest to you.  It is a report of the world top 100 brand according to BusinessWeek on the 18th September 2008.  Big mutli-national brands their company name, but direct response marketer brand their name because they know that in general, people like to do business with an individual that they know and trust.

Click here to see the list of top 100 brands by ranking in 2008 at Business Week.

Can they do something similiar for internet marketers?