Last month, up rising internet marketing stars Calvin Woon & Patricia Lin launched their latest “No Sweat Profits” system.

Indeed, since marketing online for more than six years, they have make a name of themselves in the internet marketing niche by selling products at the famous Warrior Forum Special Offer.  Everything they make a launch for any of their products, it is always being sold off very fast.

In “No Sweat Profits”, you will look over their shoulders and discover 12 different ways on how you can make a avalanche of sales without being that irritating salesperson.   Nobody likes a sales person.   Nobody likes to be hard sold.  People like to buy but do NOT like to be sold.   Calvin and  Patricia will show you how to sell under the radar so that you can sell more products with even selling.  Paradox?  Well, go to http://www.yewhengchiong.com/nosweatprofits/ to find out how.

The entire ‘No Sweat Profits’ system is shown below:

Check out ‘No Sweat Profits’ now at http://www.yewhengchiong.com/nosweatprofits/ to enjoy a very special offer that it does not make any sense not to invest in it.   Find out what is this very special offer in the video below:

PS: And you got to receive a very special bonus from top internet marketer Ewen Chia if you make an investment of Calvin and Patricia ‘No Sweat Profits’ now.  Check it out at http://www.yewhengchiong.com/nosweatprofits/.

PSS:  Oh.. by the way, you cannot buy ‘No Sweat Profits’ from Calvin & Patricia anymore as it is SOLD OUT.  Don’t believe me?  Check it out at http://www.nosweatprofits.com.  You CAN ONLY get through me at http://www.yewhengchiong.com/nosweatprofits/ as i have brought the rights from Calvin & Patricia to continue to sell this very special product from them.

Recession is here to stay… for at least another one or two years at least.

It is not going to be a ‘V’ shape recession but a ‘L’ shape one.  

Huh? Why am i so pessimistic?  No i am not.

If given a choice, i would love to be optimistic about it.  However, the way the US solve their problem is simply printing more money from selling treasury bills to bailout bad companies that should have file chapter 11.

In so doing, the whole US economy is inflated at a phenomenal rate and yet still in bad shape.  This is what we call Stagflation.  Soon, another dollar crisis is in the pipeline and things are not looking too good.

One this happen, the Stock and property market will tank in the US.  The rest of the world will suffer with it as US is the main trading partner for them.

When will the second wave of crisis come?  Nothing know.  Only God know and he ain’t telling you and me.

In time like this, we can only do our utmost to protect and groom our business for the next wave.

Here are some  thing we can do now.

1)  Reduce operational expense.  We can do so by negotiating cheaper insurance, mortgage payment.  If need to, we can close down operating branches that do not generate good profit for our business.   If the financial pinch is too huge, we should even retrench unproductive staffs.

2)  Flush out our inventories quickly by reducing the cost or through smart marketing.  The more cash we are holding, the better we are in a time like this.

3)  Extend your credit limit from the banks to your business as far as you can.  In time like this, you need more bank credit to do more with less.

4)  Change your marketing plan to adapt to the recession so that you can squeeze in more profit to your business with less advertising dollar.  As an example, you can use this opportunity to get rid of 80% of your bad customers and focus on your 20% of your best customers.  By freeing your business resources the burden on attending to the 80% of your bad customers which contribute to only 20% of your overall business profit, you can then focus on growing your 20% of your good customers base which give your business the 80% of the profit.

5)  Reduce the period of credit extension to your customers.  You can do so by giving your best customers a 5% discount on your inventories and services so as to motivate them to pay earlier.  The earlier you collect cash in your cash register, the better you can use it to grow your business in other area like advertising and buying property and tools at a discount.

6)  Maximize your advertising cost by utilizing the internet for cheap and effective marketing.  In a recession, many of your clients will be buying stuffs from the web as it is cheaper that way.   Flow with what your customers and prospects are moving and you can’t be wrong.

7) This is also a good time to expand your market share by increasing your advertising dollar from the saving and cash that you receive from point 1 to 6.  In a recessionary time, where advertising cost goes down, it is your best opportunity to really squeeze that advertising dollars to expand your business and take away the cakes from your competitors.

As mentioned in point 7, it is not all gloom and doom for your business in a recession.  Do the right thing right and your business will not only survive the recession but emerge from it stronger and more profitable than ever before.

Without a shadow of doubt, we know that woman are BIG time buyers.

If you visit the mall, you will probably realized that most of the goods are targeted for woman.

Woman probably control 80% of the market and the other 20% is also indirectly control by woman.

Isn’t it true?

 Who is in control of Warren Buffett or Bill Gates finances?  Probably their wives!

So if we can learn how to market to woman, we can not only sell to woman, we can sell to man as well.

In order to market to woman, we need to study and understand the psychology behind a woman.

What make them tick and get them to buy?

Well, i am fortunate enough to meet up with Donna Fox at the SMART seminar.  Not only do i have a chance to meet up with her, i have the priviledge to have lunch together with her too!  And guess what she is feasting?  She actually wallop up a bowl of spicy Laksa ( a local hot and spicy noodle ). 

Amazing….

What MORE amazing is when she share with me how to market to woman.  By the way, if you do not know Donna Fox, she is an internet marketer marketing soley to woman.  There is nobody more qualify than her when it come to woman’s market.

Here’s is how the conversation go…

 ME:  Donna, as i am not a woman and i hope you can see that ( to the laughter of Donna and everyone around…), i want to know what is the psychology behind a woman?  What make her tick?

Donna:  Well… woman primarily are motivated by two emotional triggers.  They want MORE love and LESS stress.

ME:  Hmmm…. that’s make sense.  From my experience with interacting with woman, i tend do agree with you.  And one more thing… what is the differentiating factor in a buying decision between a woman and a man?

Donna:  Good question.  Man and woman are similiar in that they are looking for solution to their problem.  However, the difference is that man will settle with any solution to their problem (as long as it is a solution), while woman wanted more than a solution to their problem.  Woman want a PERFECT solution to their problem.

Me:  Oh… that make sense.  I know that woman are more detailed oriented than man.  As such, it does make sense that they want a PERFECT solution, instead of JUST a solution to their problem.

……

 The conversation goes on and we shift to other non internet marketing related topics.

Ha… it seen like there are a HUGH market out there selling to woman but it is also a market where we need to be more delicated in our product and service offering ( as we now know that woman want more than a solution….)

If you are woman, do share your opinion in the comment.  I would like very much to hear from you.  Do you agree with Donna?

Mass Control Syndicate founder Frank Kern is deploying his psychological trick once again. 

In the last two days, almost every marketers or gurus out there are promoting Andy Jenkins and Brad Fallon’s Stompernet ( Stomping the search engines 2).  Gurus like John Reese, John Carlton, Michal Cheney, Rich Schefren etc… but Frank Kern promotional email caught my attention.

Why?

 The subject of the email goes like this “Why I said NO to the StomperNet promotion”

May i ask you a question? 

Do you feel intrigue to read the email body to find out why Frank does not want to promote Stompernet while all other gurus or mini-gurus are out there singing priases to Stompernet?

If you answer is yes, then we can contiue… else this blog post is not for you. (another psychological trick here: if i ‘take it away’ from you by asking you not to read this blog post, the more you WANT to read.  Isn’t it?)

Frank Kern is deploying a psychological trick on our mind.  He know that the conscious mind cannot be told what not to do but can only listen to what the subconscious mind said.

In this case, as you read the subject, you conscious mind cannot process the embedded ’NO’ message and will automatically look into the Stompernet promotion.

Additionally, it gives you a sense of suspense as you want to know why Frank does not want to promote this product.  It’s like reading a story book, Frank is teasing you into reading the Stompernet promotion.

Then inside the body of the email, Frank is brutally honest as he revealed to you that he is busy with the kids and have no time to review the product just yet but concluded that it must be good, base on past experiences of purchasing or reviewing Andy Jenkins and Brad Fallon other products.

By doing so, he has disarm your unconscious mind from being defensive and suspicion to interest and enthusiam.

How cool can that be if you can understand human psychology and just like Frank Kern, use it to your selling advantage.

For me, i think that as long as you are providing good values to your customers, then it is alright to do so as you are selling them a product/service that allow them to achieve their dreams faster and easier.

I have received an email from Jo Han Mok on the 8/8/2008 with an uniquely oriental oriented flavour.

Inside the email, he invited me to play a jackpot game online to win $888, credited NOT to my bank account but to a new product that he is promoting.

 The product is JD Hamilton’s Instant Money Switch.

In the webpge, JD Hamilton promised to teach you how to make REAL money online as easy as flipping a switch.

You can check out his sales letter at: http://www.Instant-Money-Switch.com

A few days later, Jo Han sent out another email with the subject line “My heart really *stop*….”

Why?

Well, in this email, Jo Han revealed to us that JD’s webmaster erroneously included the actual download link to an exclusive Resales License offer on the very webpage itself, so people could have download for free!

Whow! Amazing.

 There could be two possiblilities here. 

One.  What he said in the second email is honest and genuine truth.

Two.  He is setting up a ‘marketing trap’ for other to download the product and put it up for sales before releasing this email to apologise for the mistake and warn anyone who have not *officially* buy the product not to put it up for sales or they could possibly received a lawyer letter from JD Hamilton.

Since those who has downloaded the Instant Money Switch illegally could have put up the product for sales at this point, most ( if not all) will generally make the purchase of the Resales Right of the ‘Instant Money Switch’ as they do not want to *waste* their effort of putting it up in the first place.

Hmm…. if possiblility two is the intention, then this is one of the most brilliant marketing gimmick i have ever seen on the Internet.  It plays on the pschology of man that “Poeple do not like to tear down thing when they have put in sufficient effort to set them up”

So could be it possibility one or two?

Nobody will know.  We can only guess.  Only Jo Han Mok will know….

But, having know Jo Han, i honestly believe that this is a genuine mistake.  Nonetheless, out of this mistake, i have discovered a sneaky little marketing trick that could increase our sales…..

Is this trick ethical or not?  The are room for discussion and i would like to hear from you.  Leave your comment here in this blog post.

By the way, i have purchased the resales license of JD Hamilton “Instant Money Switch” and do agree with Jo Han that this is not some lame product but one that reveal to you the brutal truth of making real money on the internet. 

I highly recommend that you make an investment of JD Hamilton’s Instant Money Switch (not just because i am owning the product now) as i have read through it and believed that the content inside is worth much more than the relatively small investment that you will put in.

Check it out at http://www.Instant-Money-Switch.com and i know you will not be disappointed.  (anywhere there is a money back gurantee if at the end of the day you do not think the content revealed to you in ‘Instant Money Switch’ can potential help you to make more money online than the $47 the you invest in the system.

It is my belief that if you help more people to succeed,  i will be more successful.

Once again, do check ‘Instant Money Switch’ at http://www.Instant-Money-Switch.com.  I sincerely feel that the content inside can advance your internet marketing business and help you to make money online like clockwork, at the flip of a switch.

To your success!

Success Breeds Success!

Most of the time, when startup businesses failed, this are the reasons:

1)  Lack of marketing skill and knowledge (marketing is KING in any business)

2) Did not manage the cashflow correctly or mis-managed the cash

3) The founders give up when the ‘going’ is painful

Point number 3 is primary psychology.   This is partly due to the business founders not understanding the important fact that ‘Success breeds Success’. 

Yes, initially, just like in child birth, you will face problems and difficulties in running your business or even internet marketing business.  Do you give up at the first sight of problems?

Understand this.  When you preserver and push through, the momentum will come and you will find your business grow faster than you can ever imagine. 

Just like any internet marketing gurus out there, they work hard and preserver to make their first million dollars online for a long time (say 2 years or more).  After they make their first million dollars, it will find that it is faster to make the next million dollars (say 1 year 6 months) and much more faster to make the next 2 million dollars (say 1 year) and so on and so on. 

The moment you CAN endure the pain and push through, you will find the ‘success momentum’ takes control and you and your business will be in a roll.

I hope this post will motivate you to see beyond your current problems and difficulties in your business and look forward to the light at the end of the tunnel where your initially success will lead to much more successes that you will never even dream of….

Have fun building your business.

Here is Jo Han Mok’s unspoken marketing secret #2 >>> 

Unspoken Secret #2: There is ALWAYS an easier, better, quicker, more effective and profitable way to do everything you’re doing right now. Go find it!

How very true!

You probably already know this secret.  There are always BETTER way of doing things that you are doing right now.

In order to increase your effectiveness, it is neccessary for you to further your marketing education by attending seminar or reading books.

For example, let say you are trying to make money online by selling other people products or in other words, you are promoting other people product as an affiliate.  You make a commision every time you manage to make a sales.

Most of the time, joining an affiliate program is free. However, are you aware that you are actually competing with many other liked minded person like yourself?  Yes, there are many more affiliates selling the same product that you are promoting. What is your chance?

As the record has show that only the top 2% of the affiliates make most of the money while the others 98% are just passing through.  Some did not even make a dime as an affiliate.

But inn a twist of brillance, you can differentiate yourself from other affilates and make more commision money than what the top 2% of the affiliates have made.  How?

Simple!  Studied how the owner of the affiliate program promote the product.  If you see something lacking in his marketing angle and if you can possibly fill this hole and make him more money, then you can capatalize on his lack and make a JV proposal to him.

For example, if you see that the owner can actually maximize his earning by transforming his info product into a membership site, then you can explore and find out more strategies on making profits with membership site. After you have done your research, write a proposal to the owner to get him excited and explain how you can add value to him by helping him to set up such a site.

This way, you probably can ask for a higher commision earning from him as he will see you as a unique super affiliates who can help him to increase his earning, unlike his other affiliates who just focus on selling and promoting his product.

You see… always look for way to increase your value or offering to others, whether they are your customers or in this case, the product owner of the affiliate program you have joined.

 Jo Han Mok has revealed to us the his unspoken million dollars marketing secret.  I have read them and find them interesting, and probably we can learn something from his unspoken marketing secrets together.

 This this series of unspoken marketing secrets, i will expand and devour on Jo Han’s unspoken million dollars marketing secrets one by one.  At time, i will throw in some of my own experience and put in some of my thought as well.

It is my hope that i can champion your marketing advances and help you to become a better and more refine marketers on the internet.

So without further ado, let’s begin with the unspoken million dollars marketing secret #1:

 Unspoken Secret #1: People want stuff that is automatic, where you do it ALL for them, and they don’t have to do a damn thing. Create all your products with this in mind, and they’re virtually guaranteed to sell like hotcakes.

 Understand this fact: People are generally lazy.  They want everything to be given to them in a silver spoon. 

When promoting or writing a sales copy for your product or service, you need to telegraph to them that all the hard work is done for them.  All they need to be wealthier or healthier or whatever your product or service will offer them, is simply to sit back, lazy and enjoy the desired outcome when they make that purchase.

For example, if you are selling a health pill, they can get become more healthier, look younger by simply swallowing the pill and let the pill do magic in their body at the cellular level.

Do you get it?

However, having said that, i think that most of the time, it pay to be brutally honest with your readers.  If you product or service cannot really offer that m-a-g-i-c offering to them, then you need to tell them.

For example, if your internet wealth building home study course does required your prospects to put in some SERIOUS work to make their dream come true, then tell them!

This way, you become more credible and in this age of hype and lie, you position yourself as someone your prospects can trust and do business with.  They would have appreciate you more when you tell them the truth other than concealing them and paint them an untrue rosy picture. 

My proposal to you is to strike a balance between capitilizing the *laziness* nature of your prospects and telling them the truth, nothing but the truth…

Internet Marketing has been attracting a lot of interest from people around the globe.  Many have jump into marketing on the internet after they hear story of how some gurus out there have make millions and millions of dollars marketing online. 

Additionally, they see internet marketing as a low startup cost business with the potential to make a lot of money from it.  Most importantly, they are attracted to the luxury of making that money from their home, with just a internet connection and a computer. 

All this benefits is good and very true only if you know how to market online.  Many who have already started marketing will tell you the other side of the story.  They will tell you that it is hard to make money on the internet. 

Why? 

It’s because they do not know how to market on the internet.  They are overwhelmed with ton of marketing information and do not know how to start, when to start and most importantly, did not do anything at all.  Even if they do something, they find that their effort is not handsomely rewarded as they have hope. 

Well, it is not their fault that they experience all this frustration.  Just as in any industry, you find that the 20/80 percentage rule applied.  You will realized that only 20 percent of the top internet marketers make the 80 percent of the overall money while the other 80 percent of the average to poor internet marketers share the rest of the 20 percent money pie. 

It may not be fair but this is a reality.  That’s why the rich in this world is getting richer while the poor is getting poorer. 

In the special report, I have identify five key areas where anyone starting or have already started an internet marketing business must put in their priority list of action item in order for them to break into the top 20 percent realm. 

 

1)        Don’t Envy A Guru, Be A Guru 

     A lot of internet marketers are filled with awe with the gurus and buy anything that the gurus offer.   They see that like some superhuman marketers who can pull into million of dollars online with just a push of the button.  This is especially true for new internet marketers. 

That the reason why the gurus are making ton and ton of money online selling internet marketers the tools or ‘know how’. 

Actually, if you take a closer look into what they taught you, you will realized that they are just the good old direct response marketing that have been around in the brick and mortar world dating back to hundred years ago. 

This stuffs that they sell you are not new.   Just that now, instead of using it to market with direct mail, it is used on the internet as a marketing medium.Nonetheless, with the advanced of technology, it makes direct marketing more automated, speedier and more economic.  Simply, with the internet, direct marketing realized it full potential. 

Just think about it… if everyone coming online in the hope of making ton of money are all looking up to those Gurus, then my question to you is that would you give yourself an unfair advantage if you are also perceived as a internet marketing guru? 

It is not hard to be a guru on the internet.  Simply, read more, think more and write more.  Sooner or later, as your thought and value are propagated into the internet medium, people will listen to you and view you as another guru. 

     2)        Focus On Tasks That Make You The Money 

Here’s the thing.  Many internet marketers spent too much of their time and energy focusing on the wrong thing.  The end result is that they are not able to make any good progress in their marketing effort and thus, feel discouraged as a result.   

Why is this so? 

The reason is because they pay too much attention on the wrong thing.  They spent too much time on SEO, RSS feed and all those fanciful technologies. 

The question is will these technologies help you to make money online.  They are just a vehicle to help you to leverage on so that you can make more money. They are not the heart of your money making machine on the internet. 

What then is the heart of your money making machine online? 

Anything that bring you more money the quicker and soonest is your money making machine.   

For example, good copywriting will increase your sales with the same number readers.  So copywriting is part of your money making machine. 

 

3)        Be The Ultimate Marketer 

As the name implied, internet MARKETING, you need to learn to be the ultimate and best marketer around.   

Marketing bring in the dollars and cents for you through a system.  Therefore, as an internet marketer, you need to spend all your time and energy to learn and apply marketing. 

You have to know how to build your marketing system online, and how each component in your marketing system work together as a well oiled marketing machine. 

My advice is that you go and read up anything that you can lay your hand on direct response marketing.  Direct response marketing is the most effective and powerful way to market online. 

Not only do you need to read and be amazed with the direct response marketing strategies, you need to think, innovate and enhance what you have learnt to make them better, quicker and simpler. 

It is my belief that the best marketing principle are simple but yet powerful. Therefore, think simple and make thing as simple as possible.  This way, you could be on your way up to be the ultimate marketer online. 

4)        Be A Platform Speaker 

As an internet marketer, you need to find opportunity to speak in front of an audience.  This way, you can escalate to the guru status faster.   

Not only that, as a seminar speaker, you can build trust among the internet marketers on you. Have you watch a live concert of a famous singer before?  When he or she ask the audiences to raise their hands and wave, the audience follow suit.   The singer can control and manipulate the audience, and get them emotionally charged up.   

Similarly, you need to train yourself to be a platform speaker that can command your very own reservoir of fans base.   

If you can do that, just think about how much money you can make speaking.  At the end of the seminar, you can dispatch them to buy your products and get an instant influx of cash into your pocket, at the push of a button.  Isn’t that nice? 

But first, you need to work yourself up so that people perceived you as a guru.  So when you are invited to speak on a platform, make the full use of it start your fans recruitment. 

My advice is that you join a toast master club to brush up your presentation and speaking skills.  This skill will be the most important skill that you can learn as an internet marketer. 

Now, you probably already realized that internet marketing is not all able doing things online, you need to combine offline events with online leverage to make a killing in your internet marketing career. 

5)        In Everything That You Do, Think Leverage 

Finally, think leverage.  Whatever you do, think about how you can leverage and increase the effectiveness of your marketing effort.  What I mean is to always use the least effort to make get the maximum result in whatever things you do. 

For example, after you have written a sales letter, think about how you can make use of this sales letter, other than putting it up as a web page to sell your product.   

Primarily, there are three components that you can exercise leverage.  They are: 

·        Others people effort and time.·        Others people money·        A system that you can use to maximize for greater productively and reusability.  

When you think leverage, always think along this three components and you will not go wrong. 

 

In summary,  this are the three pointers you need to work on if you want to make a killing online. 

1)     Don’t envy a guru, be a guru2)     Focus on tasks that make you the most money3)     Be the ultimate marketer4)     Be a platform speaker

5)     In everything you do, think leverage

PS:  If you have read my article on some article directory and see this exact same article on my blog here, you must have already guess that i am leverage on the content that i have created.

 

Most businesses failed because business man ‘hide’ behind their product and company.  To be successful, especially in Internet Marketing Business, the business man get to rise above his business and product.

 Why is it so?

People buy your product because of who you are, especially when you are selling information on the internet.  First, they must know you (that’s where the list and relationship building with your list is so important).  Secondly, they must love and trust you enough to make a purchase from you.

In a recent ‘opportunity selling’ by Jo Han & Matt Bacak, they issued a public challenge that they CAN generate money on demand with just a laptop and an internet connection only.

They put up an advertisement in a local news paper in Singapore.  Here’s the headline of the ads. “Go Ahead… Trap Us In A Crowded Room With Nothing Else But Our Laptops And An Internet Connection, And We’ll Put The Money Where Our Mouth Is By Generating An Obscene Amount Of Money In Front Of Your Very Eye”

Do this headline sounds a bit of hype up?  I think so…. An obscene amount of money?  What is the measurement? How much money is considered an obsene amount?

Here is a picture of the advertisement:

Nonetheless, this public challenge get the public excited.  To be brutally honest with you, this is a demonstration of top marketing strategy – get your prospects excited.  Just like what the WWE has given to the world in term of wrestling entertainment, they have given the Singaporean crowd something to talk about… and be excited at the same time.  For WWE, their fight on stage may be fake, but they have generate enough excitement and controversy to have the fans roaring for more and pay them again and agian. Simply amazing, isn’t it? 

So what do this tell me?  It’s tell me that man is generally bored and they are constantly looking for some sort of entertainment and fun to fill their life.

Before the public challenge, Jo Han has written a sales letter to sell a teleseminar session on “Money on demand” system.  On the day of the challenge, they simply invite one of the audience among the crowd to go on stage to sent a email (which they have also prepared before hand) to their list.  The email has create enough curiously in their list for them to click on the hyperlink on it to read the sales letter that Jo Han has prepared. 

In no time, you can see their bank account go ‘ka-ching’ ka-ching’ ‘ka-ching’  Here’s they have fulfilled their public challenge and many people enrolled to their thousand dollars coaching session during a weekend.

That’s is not the end of the story.  Jo Han & Matt get a camera man to record the 2 days coaching session and sell it as a backend product to their list during the “Money On demand” teleseminar at a later time. Talking about leverage… this is indeed a great example for us to learn from.

To summarize on what they have done here:

1) They have sell a teleseminar coaching session to their list at the day of the public challenge.  Many in their list brought the program even before the teleseminar started. (this is the best part any business man dream of.. customers pay first before they deliver the goods. No credit debt to clear…)

2)  As a result of 1), many spectators at the ‘live’ public challenge brought their thousand dollars ‘live’ 2 days coaching session. (again the same ‘pay first, deliver later’ principle applied)

3) During the 2 days of the ‘live’ coaching session, they videotaped the entire session with the help of a camera-man.

4)  On the day of the “Money On Deman” teleseminar session with their list, they upsell them with the DVD recording taken during the 2 days ‘live’coaching session in 3.

What do you think?  They are ingenious marketers, aren’t they?

I left you here with some food for thought… Put down your comments and share with us your view!

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