If you are an internet marketer, you will know that the purpose of a headline of a sales letter is to capture the readers attention and get them to read on…

The subject line of an email has the same objective as a headline.  It’s sole purpose is to capture the attention of the readers and get them to open the email and read on….

As i am an internet marketer, i have subscribed to the newsletters of many other fellow internet marketers and find the subject line that they have used to be pretty amazing….

Here’s a selection of some of the subject line that i have received from them. 

 Judge for yourself and see if any of them will capture your attention. Do give your comments below.  Here you go:

You Animal you….

I am sending this to you naked

<your name>, gurus and death threats….

The CEO Was Really In Tears….

<your name>, do you know this email secrets?

<your name>, those “rascals”…

Your mother-in-law can get you rich?

<your name>, have you heard?

Look Who’s coming…

Are you ready for this?

Happy St. Patricks day.. You’re in Luck Today

It’s decision time…

the missing ingredient

<your name>, you saw this…. right?

cover your 6

a fistful of mud

1.)  Use Plain Text

Only use plain text with no fancy backgrounds, colors, cute little graphics etc.

You want black words on a white background…just like what you see in this blog.  Anything else is to hard to read and cannot be properly handled by some email clients.

2.)  Use A Maximum of 60 Characters Per Line

Don’t type all the way across the page…it’s to hard to read. Plus, some email clients will automatically break the line off at 65 to 70 characters anyway.

This can really ruin the readability of your email especially if you haven’t formatted it correctly in the first place.
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Most of us have a gmail or hotmail or msn email account.  Some of us may have multiple of this free email account.

Have you ever wonder why they are offered to you free?

Why do Google, Yahoo and MSN spent BIG Money to offer you a free email service? ( they need to hire adminstrators, invest in network, servers equipments etc etc…)

They are not charity organisation.  Whatever they do, they need to justify the bottomline.  Yes, they need to make money.

Understand this.  Free email hosting is the most ingenious way to generate traffic to your website.

In a typical social networking site like message board, blog etc, generating massive amount of free traffic is hard to come by.  Why? Read more »