Jay Abraham is a master consultant to grow business.  He is known as the Godfather of direct response marketing.

 If you do not already know, internet marketing is a direct replica of direct responsemarketing.  Internet marketers use a squeeze page to capture their prospects’ name and email address, built relationship with them and increase their anticipation for any email that come from the marketer.

In so doing, the internet marketers can turn them into highly responsive customers who will snatch any offer from them in one single email or sales call.

Direct response marketing is that simple yet it is most effective.  Ultimately, you do not need a PHD to do well in marketing, you need common sense and a focus on simplicity.

I have been reading a book by Jay Abraham entitled “Getting Everything You Can Out OF All You’ll Got” and find that Jay is an absolute genius when it come to marketing. One of his most powerful strategy is the strategy of preminence.

As Jay put it in the book “The Strategy of Preeminence is a powerful yet simple strategy that almost single-handedly can transform any business or career.

So what then is this strategy of Preeminence?  It’s looking beyond the one-time sale. It’s about go the extra mile with your customers to gain their trust and transform yourself as a trusted friend and advisor to them.

This way, you can sell more products and services to them in their lifetime or Jay coined it as the life time value of the customer.  Essentially, it means the value of each customer to your business in their lifetime, if you can keep them as a faithful buyers of your products/services.

The strategy grows beyond the life time value of your customers.  It will generates a multiplier effect of free advertising for you when they refer their friends and families to your business.  Their friends and families in turn introduce their friends and families to your business… and your business will grow exponentially with zero advertising cost.

Isn’t this powerful? You bet.  In offline business, it is called words of mouth advertising.  In internet marketing, it is called viral marketing.

Whow… what a freaking good presentation from the World Greatest Salesman, Joe Girard at the National Congress Achiever Singapore.

Indeed, i have learned a lot from him and will apply what he has taught to my internet marketing business.

First and foremost, i have learned that to be the Greatest salesman, you need to be the Greatest showman.  Joe Girard never said that… i know it from my observation of his presentation on stage. 

He will do anything to capture the attention of his audiences and there are never a boring time with him.  He did what other speaker do not dare or will NOT do on stage.  One example is when he climb the ladder on stage to demonstrate his greatest philosoply in life and in sales.

Here’s Joe Girard Greatest philosphy and quote: Read more »

In August 17, 2004, John Reeve made history. 

His ‘Traffic Secrets’ version 1 is sold over $1,000,000 worth in  less than 18 hours and it became known in the internet indsutry as the first ‘Million Dollar Day’ by infopreneur.  It also record the first and only record sale of a million dollar in less than a day.  Simply awesome.

Can anyone do with a million dollar in one day?  I certainly can!

In May, John will be launch the same ‘Traffic Secrets version 2.0′

From John Reeve own words, this is what the new version has to offer: Read more »

Matt Bacak hands in the $30,124.74 to Habitat.

If you look at it from charity angle,  it seen like a fantastic act.

However if you look at it from marketing angle, Matt has mananged to pull in 30,124 subscribers to his database.  Thus, he has another 30,124 person he can bombard with his marketing messages in the future. 

Additionally, he is creating F-R-E-E advertising as reporters and media will be reporting on his charitable act.  This help him to raise the ‘Matt Bacak’ awareness around the world for Free!

Well, i am not too sure if what he is doing is intentional or it is really act out of a good heart.  Either way, he wins BIG time from this campaign.

If it is acted intentional, then this is call the ‘Greatest Marketing Gimmick’.  However, if it is acted unintentional, then this is call the ‘Greatest Charitable Heart’.  Only Matt himself know the answer to this question.

Having attended Matt’s seminars a few times, my gut feel is that this man is real and act out of a good heart.  He has the ‘Greatest Charitable Heart’ indeed!

 Here’s a video of Matt Back handing the cheque to the Habitat:

Ewen Chia’s has just launched his latest product ‘Work From Home And Get Rich With Your Own Internet Business!” He has screamed a powerful promise at the sales page where he claim that everyone can replace their income in 30 days or less and convert to a convenient work-from-home lifestyle.

Is this true or hype?

True if you know how to do it.  Ewen has done it.  Jo Han Mok has done it.  Jeff Paul has done it.  And the list goes on….

However, they are other internet marketers who have failed to make a decent income online, let alone quiting their job and work from home.

Why is this so?  What is the difference between them? 

Those that live the ‘live-from-home’ lifestyle know how to market online.  They are focus and know what to do to make the most money online. That make the difference between success and failure. It is not that they are smarter than the rest, but they have learned to be freaking good marketer.

After i have read through Ewen Chia’s ‘work from home’ manual, i realized that Ewen focus a lot on the marketing aspect to give everyone an equal footing to succeed online.

I would like to give two thumps up to Ewen for hitting it ‘right’. You can access to Ewen’s ‘Work From Home’ System at http://www.embraceinternetwealth.com/endorses/workfromhome

As you read through Ewen’s ‘Work From Home system’, you will see what i mean.

Marketing is KING!

Again, i highly recommend that you learn marketing from Ewen at http://www.embraceinternetwealth.com/endorses/workfromhome. 

This little guy from Singapore certainly know what he is talking about.

Check him out!

The powerful promoter has done it again! 

He is offering $1 for his $5,500 seminars.  What is the reason? 

Matt Bacak deploys his ‘reason why’ marketing again.  He claims that one of his students has ripped him off by using his $5,500 seminar material to teach other without even changing the name.  Is that true?  Well, if this statement came form an internet marketer, i have my doubt.

From Matt Bacak point of view, he has nothing to loose but everything to gain.  Why?  He is paying $1 for every lead.  For every $1 that you pay, he will put in another $1 to make a donation.  So for each $1 purchase, he is donating $2.  That’s why he is losing $1 for each lead.  Is this a lost? Definitely not!  If you know that you can squeeze more than $1 from these $1 customers in their lifetime, then it definitely worth it.  How did you end up as Matt Bacak lead when you make the $1 purchase?   Read more »

This is a lesson that i have learned from marketing guru Jay Abraham which i would like to share with you and i do think it will shed some light for you in conducting your business (online or offline) for better profit.  Jay Abraham has show me a different way of looking at thing to increase the business profit other than spending money on advertising.  He coined the strategy as ‘Asset Marketing’.

Here’s the thing.  How’s often have we work on the wrong part of our business? 

It’s no wonder we find ourselves and our staffs working harder and harder with hardly any significance result.

Let’s face it! Whether in business or online business, dollars and cents matter the most.  The only reason for our binsiness to exist is that we want to make profits, period.

 What do most businessman do when they want to expand on their business?  Yes, they simply spent more money advertising, hopefully, the effort will result in more customers.  Let’s NOT fonder with HOPE marketing.  Let’s focus on precision marketing.

What we want is ‘laser focus’ marketing strategies that give us the maximum result with minimal effort and money spent.

How can we do that?  Just do an overhaul of your business internal.  Do you get it?  Yes, just do an overhaul of your business internal.

Can you increase the conversion rate of your sales force?  Maybe you can script out some selling proposition that your sales person can use when they meet with their customers. Or if you doing an online business, then maybe you can learn how to write better sales copy. Read more »

I have just received an email from Jo Han Mok.

Has Jo Han Mok gone mad?

In the email, he is preempting me that there is a $1 offer that he will be sending out in a separate email few hours later.

For just $1,  i will receive the recording of a $5,500 seminar.  On top of that, Jo Han will be giving away a $39 newly release “Backdoor Traffic Secrets” system.

This irresistable offer really trigger my greed gland.  I am waiting eagerly for the next email where i make the special $1 purchase.

 At this point, i am thinking.. what is this top marketer doing?

Here’s the possible reasons that i can think of:

1. Jo Han has been challenged by someone that he can persuade EVERYONE in his list to make a purchase.
2. Or the $1 offer will come with a on- time-offer of a backend product, probably a something irresistable.
3. The $1 is a one month trial to a continuity program eg. membership site. This way, he will be collecting residual income for many years to come. 
4. Jo Han has gone crazy, which i don’t think so.

As Jo Han is a freaking good marketer, i believe point 3 will be the likely reason for this $1 offer.   Let’s see…..

Oppp.. i got to check my mailbox to see if there are any email coming from JO Han….talk to you again.

Do put your comments on this post and guess what JO Han is doing.

Here’s the email from JO Han: Read more »

I have just watched this Anthony Robbins video on how the decision we make in life affect our future.

How’s true. 

If you want to achieve financial success in Life, there is no better time to DO it than NOW! 

You are not lacking in resources to suceed.  All you need is to change the state of your emotion and pump it up with enough fitness to transform your life.  With the right ‘emotional’ state, WE can achieve more than what we can dream of.

 To your and my SUCCESS!

Let’s hear from Tony Robbins in this 20 min video.  Sit back, relax and enjoy!

I have attended T Harv Eker’s train the trainer workshop here in Singapore. 

When i read on the work of Dale Carnegie, i realized that the stuffs that T Harv Eker taught at his workshop have all its origin from the work of Dale Carnegie.

If the name ‘Dale Carnegie’ did not ring a bell to you, then maybe his best selling book “How To Win Friends And Influence People” will.

During his day teaching at the Harlem YMCA, Dale Carnegie came to the understanding that he need to provide a safe environment where his students could take a chance, even to the extent of failing, without being criticized or blamed. 

Instead of the traditional lecturing, he encourages his students to participate, to contribute in discussion with their fellow students.

 This is exactly what T. Harv Eker has done! He encouraged us to participate, to share ideas with our fellow attendees and furnish us with praises and encouragement after that.  One of his favorite applaud is to get the participants to ‘high fly’ each other and tell each other that they are awesome!

Most of the time, T. Harv Eker is drinking tea on stage, while his students Read more »