Marketing your online business shouldn’t be dependent on online marketing alone. Online businesses owners often forget that potential clients come mostly from the non-virtual world. Here are a few offline marketing ideas you could integrate with your online marketing strategies:

Business Networking Ideas

• Networking could never be underestimated. Often, your network provides the leads and information necessary to send the word out about your business and to expand your clientele.

• Join business meetings, forums, and conventions. These are where most local business owners gather together to discuss business ideas. These are also where the latest strategies and technologies are discussed to help online businessmen and business owners learn more about their trades.

• Network yourself with local business professionals. Join business associations and activities like Chamber of Commerce, industry events, networking organizations, and trade shows to expand your network.

• Know who you are networking with and be selective with whom you are networking with. Select only the best networks.

• Establish good, strong relationships with your network business partners.

• Talk with people about your business. You’ll be surprised how many people are actually interested in building up their own businesses. You’ll also get to gather new business ideas this way.

Relationship marketing ideas

• Fortify your base market. Maintain and continue to improve your relationship with current and past customers. Don’t waste your initial marketing efforts by not sustaining your current base market. Continue marketing to your existing clients.

• There are a few things you could do to keep your base market loyal to your business. You can keep in touch with them on a personal level by sending out holiday cards. Some online business owners go so far as sending their clients handwritten letters that update them regarding industry news.

• Create a newsletter. Never allow your base market to forget about your business. Keep it foremost in their minds by giving away things, newsletter for example, that may directly or indirectly remind them of your business or your services.

• Form relationships with new market. Don’t be content with your current market base. Expand as much as your resources would allow.

• Participate in local trade shows. You can either be behind the booth reaching new customers or outside doing the talking to potential business partners.

• When introducing yourself to potential new customers, never complicate business terms. If you’re trying to build new business relationships, keep your information simple. Customers don’t have all day to figure out what you’re trying to sell.

• Throw special events or parties for your customers. Such events could help brand your products or services as well as expand your network connections.

Print Marketing Ideas

• Use effective business cards that contain everything your clients need to know about contacting you or availing your products or your services. Hand out your business cards to anyone either to expand your client base or to expand your network.

• Use brochures and flyers. So long as these are strategically placed, these could bring in potential customers. Never leave out your previous customers as well.

• Advertise on print media. Newspapers and magazines still rank high among the most effective offline marketing tools. Use these tools effectively.

You see… offline is not a bad word.  Indeed, you should conduct live seminar and bring all of them online with some of the methods mentioned above.  If you want to find out more on how you can conduct your marketing offline, go to http://www.yewhengchiong.com/offline/

One of the popular blogger who make good money in Singapore is a girl by the name called xia xue.

 She is particularly good at creating juicy and entertaining lifestyle content for her web visitors.  And most of the time, they are controversy material.

Here is one of the video where Xia Xue ( a girl ) is demonstrating a kissing technique with another of her girl friend.  This video as posted in google video has created many hot discussion on the internet and the Singapore Media.  Though some may not agree with what she is doing, but from the marketing point of view, she is generating HUGE publicity for herself and her website with minimal or no advertising dollars.

Here is the video:

As an internet marketer, we need to learn how to promote ourselves and our products.  Just like what Muhammad Ali has done when he was boxing in the ring many decade ago.  He is one of the most popular boxer of ALL time because of his willingness to stir up the public and media interest in him by creating controversy and debatable topics after each of his fight.

Just watch how he promote himself in the video below:

 As i have said, internet marketers need to learn to promote themselves, their websites and products/services.  What’s better way to learn this essential marketing skill than from Xia Xue and Mohammad Ali?

Notice that Xia Xue and Mohammad Ali are both very good at promoting their lifestyle? They make the world attracted to them like a leech… following them and their stories whenever they go. And the world want MORE of their stories. This is lifestyle marketing at the BEST. (Disclaimer: Though i do not agree with Xia Xue way of promoting by kissing a woman of the same sex, i do appreciate her courage to create very contraversy material just to boost her marekting )

Here is the long awaited part II of the ‘How The Gurus Are Doing It All Wrong In Continuity Program Part 1″ 

In this special posting, i am going to spill my heart out.

I am about to  reveal to you an amazing secret to doing a continuity program without the need to generate new content every month.

And this program is self-viral and expand your customer base by itself after you put in some hard work initially.  In other word, you can see your monthly income growing without doing any thing.

Whow!  What a system? 

This is a proprietary system invented by me truly.   No one has think about it and i am the only one that formulated and conceptualized it in my head.

And i call this strategy ‘The Lazy Man Way To Continuity Riches System’.

Yes, it is not just a system, but a POWERFUL, self funnel system.

Have you teased you enough?  Huh.. introducing the revolutionary ‘The Lazy Man Way To Continuity Riches System’.

Here are how you set up the system:

1)  You create an information product to teach people how to make money on the internet.  Do it very well the first time round and make sure that the product is of high value.  Yes, there are hard work involved, but you only do this once.

2)  You sell the master franchise license of this product to your customer.  A master franchise license give you customer to license to i) Sell the product and make 100% of the profit.  ii) Sell the retail license to customer.  Retail license cost higher than the sales of the product itself.  Retail license give your customer the right to sell your product and make 100% of the profit.  iii)  Sell the master franchise license to customers, and this license cost the highest price. This license give your customer the power to do all the three points mentioned here. 

3) This is a leadership and selling program.  You help your customer who has brought the master franchise license to get clients who will also buy the master franchise license.  You formulated a standard and effective training system to help your customer to get their client by first showing them how to do it.  Once they are trained through the training and system, they should have a few customers under their belt.  They will in turn use the same training system to help their customers to get their clients.

Here are some rules to the system:

1)  You split the profit from the Master franchise license into five equal part.  This four profit are to be given to the four master franchisees who have reached a certain level in the hierarchy.  For example, we can divided the four level as A, B, C, D and E.   In this example, E has just got a client who brought the master franchise license. The profit from the sales are then given to E and D, C, B and A in the family tree, with A as the grand master franchisee who have help B to get C and C help D to get E and finally, D help E to get this new client.  We call this the royalties profit.

2) To incentivized D who has help E to get the new client, we factor in another profit for D and E.  I call this the Bonus Retail profit. As you can see, for every Mater franchise license being purchased, we have five royalties profit and two Bonus Retail profit to be distribute out.

3)  A very small fees from the sales of a Master Franchise license is given to the original creator of this product, that is you.  I call this the continuity fees. 

I am not sure if you can see what i see… in this ‘The Lazy Man Way to Continuity Riches System’, you sell a master franchise business with the same product. When people are making money and they are incentivized to help other make money, then the whole system will grow.  Let face it, people are motivated by money.  It’s kinda of an emotional thing, you know.  Take money out from you pocket and you will scream, i reckon.  

You will collect royalties and continuity fees as your continuity system expand.  Finally, you can smile your way to the bank without working anymore, not even employing employees to do the work for you or even outsourcing.  ‘The Lazy Man Way to Continuity Riches System’ will kick in automatically once you have generate enough momentum for the system to grow by itself.

I would love to hear from you what do you think of this continuity system.  Send me a note at http://www.embraceinternetwealth.com/help

Watch this Ginsu Knife commercial below:

Amazing, isn’t it?

Will you pay $19.99 for this set of “Ginsu Knifes”?

“Ginsu Knifes” advertisement works because it stack up the value for a knife package for a very low price of just $19.99.50

Moreover, it throw in a 50 years guarantee to abolish any doubt on their viewer to call the hotline number to order the package.

Do you think you can use the “Ginsu Knife” strategy in selling the shit out of your target market?

If you are selling information, then “Ginsu Knife” fit in very well to your business. This strategy creates an irresistable offer that no one in his right sense of mind will miss buying the Ginsu knife set even if he already has a collection of knifes back home.

So in summary, this is the fact:

“People will buy things if you sent the “Ginsu Knife” signal to their brain, even if they do not have the need to buy the things that you are offering them. “

In the next series of Internet Marketing Strategy, i will reveal even BIGGER idea that will sent your lower jaw to the floor in awe.

In this series of Internet Marketing stretegies, i will share with you some of the most powerful strategies used in Internet Marketing.

Today, we will explore on the “Personal Partner” strategy.

How do this strategy work and what can you benefit from it?

Here’s it goes…

This sneaky little strategy tells your prospects that if they purchase your product, they can also promote your product.

You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.

Best of all, you can give your customers 100% commission when they promote your product.

Urghhh…am i going insane?

No, absolutely NOT!

Think about it this way…

Your customers have already purchase your front end product.  They have a network of contacts that you have no access. Why not make them your JV partners and give them an incentive so good that they cannot pass it, but MUST promote your product to their contacts?

Here is the key…

You allow them to promote your product only from your website via a special JV partner links that is only associated with them. 

This way, you have the luxury of capturing their contacts name and email address.  Not only that, you can backend them with another similiar product and make all the money for yourself only.

Sneaky right?

Here is an example of a website where i use this strategy –>  http://www.masterwordsmithsecret.com/secret/masterwordsmithsecret.html

In the Internet Marketing business, we are in the business of building our list.  Those marketers who own a hugh responsive lists are king.  We can then leverage on this database so that we can sell them again and again…. as long as we live.

In the next series of Internet Marketing strategy, i will share with you more sneaky little strategy that you can use to easily make ton of money from marketing online.

So watch this space.