Today, i continue my reading of Ted Nicholas’s Billion Dollar Marketing book.

What’s better to learn marketing than from the billion dollar marketing man, Ted Nicholas himself.

As i flip through chapter 35, it reinforces the belief that most internet marketers have.

What is that?

He start of the chapter by asking this one important question.  What is your most valuable business asset?

 If you are internet marketer or businessman, take some time to think about it…

As reveal by Ted, teh number one asset in any business is YOUR CUSTOMERS.

Well… this is what we are taught as Internet Marketer. 

We do anything to capture the name of our customers or prospects.  Then we do our utmost best to get our customer to buy for stuffs from us.  As Jay Abraham put it: “Increase the life time spending of your customer”.

Indeed, it is eaiser to get your happy and satisfy customers to buy more things from you than to influence a stranger or prospect to make a purchase from you.

Isn’t this thing common sense?  Well.. unfortunately, simple as it sounds, most internet marketers and businessman still do not understant it.

They spent a lot of money doing advertisement to get people attention to buy their product/services.  After the purchase, they failed to retain the customer information and lost the customer forever.  Then the cycle repeat itself again and they dish out more advertising dollars to attact people to their product/services. Don’t you think that they are working harder and harder but losing more and more?

Another mistake that i notice that most internet marketer and business owner made is that they do not provide high value product/service to their customer.  After the first purchase, the customers will not want to come back again.  No… it is a costly mistake all internet marketers and businessman should NOT make.  It’s a sin.  You must give your customer MORE than they expect so that each time they make a purchase from you, they experience the ‘whow’ effect. 

 Sometime, simple things are more effective than complex things.  So..in all your marketing campaign, try to keep things simple.

Well, this is my five cents worth of marketing tips for you… till then, i talk to you again soon.  Meantime, take care!

 Jo Han Mok has revealed to us the his unspoken million dollars marketing secret.  I have read them and find them interesting, and probably we can learn something from his unspoken marketing secrets together.

 This this series of unspoken marketing secrets, i will expand and devour on Jo Han’s unspoken million dollars marketing secrets one by one.  At time, i will throw in some of my own experience and put in some of my thought as well.

It is my hope that i can champion your marketing advances and help you to become a better and more refine marketers on the internet.

So without further ado, let’s begin with the unspoken million dollars marketing secret #1:

 Unspoken Secret #1: People want stuff that is automatic, where you do it ALL for them, and they don’t have to do a damn thing. Create all your products with this in mind, and they’re virtually guaranteed to sell like hotcakes. Read more »

Jo Han did it again!

Today, i received a pleasant email from Jo Han.  Instead of promoting his usual ‘Internet Marketing’ stuff, he venture into a total different business - the weight lose industry.

Amazingly, he boldly cliam that he has chance upon a new way of losing weight within just 48 hours without the aid of drugs, exercise or even will power…

What’s more, he uses himself as the ’success story’, and instead of hiring some models… his sales page post pictures of Jo Han himself with the ‘before’ and ‘after’ effect, taken all within just 48 hours.

See below pictures and be amaze… Read more »

In his latest membership site launch, the ‘Super Affiliates’, Ewen innovates and create that little **extra** in his marketing campaign online.

Normally, when you exit from a sales letter webpage, a exit popup windows will surface to bride or downsell you.  Interesting, Ewen did it in a slightly different but powerful way.

If you go to ‘Super Affiliates’ website and click on the exit button on the right or when you click on the ‘back’ button of your browser, you will realized something very **special**.

Yes, you will still see a popup windows.  The windows have on a message that go like this:  Read more »