This is really a tactic use by the gurus.  They have been doing it everytime, but if you do not see it, you do not see it.

I am revealing this sneaky little tactic to you here, absolutely FREE!

You see… They organized a off-line seminars where they will market as a very high price event.   Maybe it will cost you $5000 to attend the seminar. 

Another trick is that they use to boost the number is by giving away this event for FREE to their customers who have brought a home study package from them.  This will increase the sales of their home study package as the bonus is position as an irresistible offer.

Alternatively, in desperation to boost up the number, they can give away seats for the events to their existing customers who have brought more than $10,000 or more products from them before. 

The key is to boost up the number of attendees at the high priced seminar. 

At the seminar, they will hire camera man to record the session into DVD and sell it for $500.  Do you not think that it is a real bargain to watch the entire $5,000 seminar and steal the exact same secrets that are revealed at the seminar for only $500, at the comfort of your home?

Oh yeah… i have another sneaky tactic to revealed to you.  At the end of the seminar, allow the attendees to advertise themselves and their website by recording them in sharing how much they have benefit from the seminar.   You win, they win.

With this recorded testimonies at hand, you can now proceed to write a sales letter with ready to go testimonies.

Hope you enjoyed this sharing.  Do put your comments at the end of this post and i would personally read it and answer them if there are any question.

Before i go.. do you like me to share another more sneaky trick?

Yes?

Alright, here you go.  You invited your JV partners of your niche market to the seminar for FREE. This will boost the perceived value of your seminar when the camera are zoom on them. 

The ultimate objective is to get your JV partners to appreciate you, trust you as a friend and then market the DVD product for you in enthusiasms.  Hahaahaa… do you see how sneaky this is?

Alright, i really got to go now…

Have a great weekend.

Alvin Phang, a fellow singaporean has managed to get his blog site rank number one in Google organic search result.

 Not a easy stunt but he make it! 

As per the time of this writing, the magic words ”Make Money Online” return 182,000,000 research results and Alvin Phang’s Gather Success blog make it to the number one spot on the first page.  Whow!

 On the right, there are a number of PAID advertisement.  I would have think that this advertisers could have spent about $1 or more for each click in order to get their advertisement on the first page on a “Make Money Online” Google serch.  And Alvin Phang got it FREE!

Well, his strategy is very simple.  All he does is that he get other bloggers to backlink to his GatherSuccess blog from their blog webpage with the anchor words “Make Money Online”.  As more backlinks are established to his blog with keyword “Make Money Online”, eventually, Google serch Robot will place a very high relevancy score to Alvin’s Gather Success blog with the words “Make Money Online”.

At this point, you will probably be thinking “who on earth will do a backlink to GatherSuccess for Free?”.  Well, Alvin is promoting a reciprocating backlink system, where he will put a backlink from his blog to your blog if you place an backlink with the words “Make Money Online” to his blog.

Well, being a Singaporean, i will support my fellow Singaporean Internet Marketing by placing a “Make Money Online” backlink to Alvin Phang’s Gather Success blog.

Hm.m… maybe i should do something like that… but what keywords do i want my blog to associate with?  Just let me do some research first, ya!

Watch this Ginsu Knife commercial below:

Amazing, isn’t it?

Will you pay $19.99 for this set of “Ginsu Knifes”?

“Ginsu Knifes” advertisement works because it stack up the value for a knife package for a very low price of just $19.99.50

Moreover, it throw in a 50 years guarantee to abolish any doubt on their viewer to call the hotline number to order the package.

Do you think you can use the “Ginsu Knife” strategy in selling the shit out of your target market?

If you are selling information, then “Ginsu Knife” fit in very well to your business. This strategy creates an irresistable offer that no one in his right sense of mind will miss buying the Ginsu knife set even if he already has a collection of knifes back home.

So in summary, this is the fact:

“People will buy things if you sent the “Ginsu Knife” signal to their brain, even if they do not have the need to buy the things that you are offering them. “

In the next series of Internet Marketing Strategy, i will reveal even BIGGER idea that will sent your lower jaw to the floor in awe.

In this series of Internet Marketing stretegies, i will share with you some of the most powerful strategies used in Internet Marketing.

Today, we will explore on the “Personal Partner” strategy.

How do this strategy work and what can you benefit from it?

Here’s it goes…

This sneaky little strategy tells your prospects that if they purchase your product, they can also promote your product.

You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.

Best of all, you can give your customers 100% commission when they promote your product.

Urghhh…am i going insane?

No, absolutely NOT!

Think about it this way…

Your customers have already purchase your front end product.  They have a network of contacts that you have no access. Why not make them your JV partners and give them an incentive so good that they cannot pass it, but MUST promote your product to their contacts?

Here is the key…

You allow them to promote your product only from your website via a special JV partner links that is only associated with them. 

This way, you have the luxury of capturing their contacts name and email address.  Not only that, you can backend them with another similiar product and make all the money for yourself only.

Sneaky right?

Here is an example of a website where i use this strategy –>  http://www.masterwordsmithsecret.com/secret/masterwordsmithsecret.html

In the Internet Marketing business, we are in the business of building our list.  Those marketers who own a hugh responsive lists are king.  We can then leverage on this database so that we can sell them again and again…. as long as we live.

In the next series of Internet Marketing strategy, i will share with you more sneaky little strategy that you can use to easily make ton of money from marketing online.

So watch this space.

I would like to share with you a sneaky little trick to implant an opinion that you want to have your prospect adopt.

So sneaky is this trick that your prospect will not realize that he/she is adopting your opinion.

How?

Well… let use an example to illustrate the trick.

Let say you want to your prospect to form an opinion that the economy is bad and his/her job is at stake.  There are no job security now.

How will you do that?  Just take a moment of your time to think about it…

Well….

You got the answer?

 This is what i would do.  I would compliment the prospect!

Yes, i would tell him/her this ‘Whow.. you still have a job in the current turbulence time?  You must be doing great at your job.’

By doing so, you are encouraging him to ’small talk’ to himself that the economy is indeed bad and he may be having a job now but it may have gone tomorrow.

By getting your prospect to form his own opinion, he has made a conclusion for himself and form a personal opinion that he will hold so dearly that even when you try to proof him wrong later on, it will prove fatile.

This is another pyschology trigger coin as cognitive dissonance.

What do you think? Do you think this will work?

I have not been writing for this past few weeks.  My apology to you, my dear readers.

The reason is because i have been very busy trading and ripping the reward from the down market.

This is my investing psychology.  When everyone is fearful, i am greedy.  When everyone is greedy, i am fearful.  It’s kinda of a contrarian approach and this is the exact approach that i market online.

Controversial content capture attention, whether you like it or not.  It’s spice up your marketing story. 

In marketing, we know that you can NEVER NEVER be boring or you will lost your market share instantly.

In order to capture the mindshare of your marketplace, you need to deliver controversy but intuitive contents.

This will keep your market place interested in your products and services, ready to prowl and buy from you.

Controversy material is also viral in nature and everyone will be talking about you and in no time, you will be the ‘talking subject’ in your market place.  All of the sudden, people can see the value that you can give them and source you out like a guru.

With a guru status, you have the top of the mind awareness in your market and selling will become redundant once you have gain the trust and belief from them. (Your market will be hungry for more of you)

So here is the simple formula:   Controversy and intuitive Free content =  Viral words of mouth marketing + Top of the mind awareness in your marketplace + $$$ at your disposal at the push of a button.

Be a contrarian, if not, at least in your marketing.

I have received an email from Jo Han Mok on the 8/8/2008 with an uniquely oriental oriented flavour.

Inside the email, he invited me to play a jackpot game online to win $888, credited NOT to my bank account but to a new product that he is promoting.

 The product is JD Hamilton’s Instant Money Switch.

In the webpge, JD Hamilton promised to teach you how to make REAL money online as easy as flipping a switch.

You can check out his sales letter at: http://www.Instant-Money-Switch.com

A few days later, Jo Han sent out another email with the subject line “My heart really *stop*….”

Why?

Well, in this email, Jo Han revealed to us that JD’s webmaster erroneously included the actual download link to an exclusive Resales License offer on the very webpage itself, so people could have download for free!

Whow! Amazing.

 There could be two possiblilities here. 

One.  What he said in the second email is honest and genuine truth.

Two.  He is setting up a ‘marketing trap’ for other to download the product and put it up for sales before releasing this email to apologise for the mistake and warn anyone who have not *officially* buy the product not to put it up for sales or they could possibly received a lawyer letter from JD Hamilton.

Since those who has downloaded the Instant Money Switch illegally could have put up the product for sales at this point, most ( if not all) will generally make the purchase of the Resales Right of the ‘Instant Money Switch’ as they do not want to *waste* their effort of putting it up in the first place.

Hmm…. if possiblility two is the intention, then this is one of the most brilliant marketing gimmick i have ever seen on the Internet.  It plays on the pschology of man that “Poeple do not like to tear down thing when they have put in sufficient effort to set them up”

So could be it possibility one or two?

Nobody will know.  We can only guess.  Only Jo Han Mok will know….

But, having know Jo Han, i honestly believe that this is a genuine mistake.  Nonetheless, out of this mistake, i have discovered a sneaky little marketing trick that could increase our sales…..

Is this trick ethical or not?  The are room for discussion and i would like to hear from you.  Leave your comment here in this blog post.

By the way, i have purchased the resales license of JD Hamilton “Instant Money Switch” and do agree with Jo Han that this is not some lame product but one that reveal to you the brutal truth of making real money on the internet. 

I highly recommend that you make an investment of JD Hamilton’s Instant Money Switch (not just because i am owning the product now) as i have read through it and believed that the content inside is worth much more than the relatively small investment that you will put in.

Check it out at http://www.Instant-Money-Switch.com and i know you will not be disappointed.  (anywhere there is a money back gurantee if at the end of the day you do not think the content revealed to you in ‘Instant Money Switch’ can potential help you to make more money online than the $47 the you invest in the system.

It is my belief that if you help more people to succeed,  i will be more successful.

Once again, do check ‘Instant Money Switch’ at http://www.Instant-Money-Switch.com.  I sincerely feel that the content inside can advance your internet marketing business and help you to make money online like clockwork, at the flip of a switch.

To your success!

Jo Han Mok never failed to amaze me with his marketing brilliance.

Recently, Jo Han has released a brand new resales right to his foreclosure survial handbook at http://www.internetmillionairecode.com/niche/

As usual, i do a ‘reverse engineering’ on his marketing funnel and i have discovered some *shocking* little marketing secret.

If you read the sales letter and do not think deeper, you will not be able to realize this sneaky little trick.

At this moment, you may be YELLING at me…. Yew Heng, do not tease us anyMORE, give it to us!

Ok.. Ok…

But before i explain to you the little secret, i need to tell you a story so that you can SEE it in a better light.

You see… foreclosure is the number one problem in the United States now.  We all know that.  So you sell the American a solution to solve their problem, you have the deal.  It’s that simple!  

I did a search in Clickbank market place and realized that there are already a few foreclosure related product there.  However, still, this is a *hot* niche and can definitely make you the money.

So why is Jo Han selling you a resales licence to this *hot* selling product?  He even give you his sales letter in the package.  Why don’t he promotes the product himeself and make 100% of the profit instead of selling the resales rights?

You see… the key to the secret lie in the ‘resales license’.  If you read his salesletter carefully, he is giving his his foreclosure survival handbook in a pdf, which mean that you cannot change the content inside the handbook. 

Yes, you can sell it but you cannot change the content. 

So who has control over the content?  Yes, Jo Han!

He can use his foreclosure survival handbook as a sales letter to promote his foreclosure backend product or to sell some foreclosure affiliate products. (depending on what he want to achieve)

So can you see how sneaky this little secret is?

The opportunity seekers will buy the resales right of his ’foreclosure survival handbook’ because they want to make $17 sales per copy.  However, they will have to spent money promoting and advertising the product.

If ‘Foreclosure Survival Handbook’ is a freaky sales letter, then essentially, they are paying Jo Han to be his affiliate and then spent money to advertise for him for FREE!

The more ‘Foreclosure Survival Handbook’ they sold, the more exposure Jo Han will received from market with respect to his sales message to promote his foreclosure backend or affiliate product.

Can you see how sneaky this is?   Hmm……….

I have uncovered one of Mike Filsaime powerful marketing secret and i want to share it with you…

One of the reason why i subscribed to other internet marketing gurus email list and buy their products is to study how they conduct their marketing and observe their business model and system.

This is not the story of this post.  Now, let me share with you the ‘meat’.

You see, i have received an email from Mike promoting John Reese’s Traffic Secret 2.0. 

Just like any marketer, Mike Filsaime is sweethen the greed gland of his email subscribers by throwing in a bonus with any purchase of Traffic Secret 2.0 under his affiliate link.

Unlike other marketer, Mike Filsaime is doing it in a different way.  He did not create any product.  Neither did he offer his existing products as bonus or bonuses.

He introduced a product that he has yet release in TrafficFusion.com.  Inside this package, you will get the course material and a traffic software.

Mike is giving a 50% of for TrafficFusion.com for those who buy Traffic Secrets 2.0 under his affiliate link.

The key words here are “has yet release’.   Yes, the product has not yet been release or is under development.

What so BIG deal about this strategy?

Well.. the BIG deal is that Mike is selling a product that is not yet created yet!

He is selling ‘thin air’ at the moment as trafficFusion.com is not ready yet.

Normally, in traditional marketing, we create a product first before we sell it.

Now, the way to do thing is to reverse this process.  Sell first before you create the product!

This, to me, is a simple but yet POWERFUL tactic in marketing.

Why?

You test the market first before you create the product.  Isn’t that smart?

Just think about how you can use this tactic to your businesss and you could achieve amazing result…

To your marketing success!

Today, i have received an email from Alex Mandossian on a headline quiz.

He has conducted a tele-clinic and has done a A/B split test on the following two headlines.

->> “Headline A”  is:

Free Teleseminar Reveals Easiest Way
To Make Your Next $50K Online ~ Even
If You’re Tech-Challenged

->> “Headline B” is:

New Software For The “Tech-Challenged”
Helps Make Your Next $50,000 Of Online
Sales Faster And Easier!

Alex also revealed that the winning headline is pulling in a 59.2%
conversion rate.  

For me, i will choose headline A to be the winner.  This headline start with the hypnotic word ‘Free’.  This magical word generally capture more head-up.

The next word that capture my attention as i scan through headline is the word ‘Easiest’.  Headline B used the word “Easier’.  My gut feel is that ‘Easiest’ tastes more appealing to me than ‘Easier’.  Moreover, ‘Easiest’ appears in the middle of headline A while ‘Easier’ appears at the end of headline B.

Overall, i am more compel to find out more if i hit headline A than headline B.

What is your choice of headline? A or b?

Let’s take a look at Alex’s split test result…

Yes.. he is using headline A.  Apparently, headline A is the winner.

However, this is not the end of the Alex Mandossian story…

What i have found out is that he is using this simple headline quiz test to get people excited (just like me) and participate in the quiz.  You will not know the winning headline unless you click on the link which lead you to a webpage where Alex will invite you to join his tele-clinic session.

Ha… Alex is really a fox in the forest, granted that he can use a headline quiz to sneakily get anyone ( myself included) to click on the link.

 Moreover, the subject of the email read “This is a killer Case Study…”.  Will you suspect that Alex is selling you to attend his tele-clinic?  No, right?  You will probably think that he is giving you some solid content in the email…. but surprise, surprise.. it is NOT!

How sneaky can Alex Mandossian be?  Great job, Alex!
I will remember this marketing gimmick for many years to come… and i would want to apply this to my marketing as well. Thanks Alex.