The three key elements to any successful  business system is ‘leverage’, ‘duplication’ and ‘multiplication’.

To grow a successful business, the business system need to utilize on a lot of ‘leverage’.  Whether it is leveraging on time, resources, people,  relationship, fame, money etc, it does not matter!

Without leverage, it is NOT possible to grow a business fast…. i mean REAL ‘bullet train’ fast.

The second element is ‘Duplication’, which is also a very important to any successful business sytem.  Your business system must have the ability to duplicate itself successfully across different geography region, culture, IQ and EQ level, education standard, races and religion etc

You probably agree with me that ‘Duplication’ is needed for growth and expansion.  And the duplication process must be simple and easy to follow.  Why?  The simplicity will allow anyone, irregardness of his/her education or IQ level, to follow and create similiar success with the same business system. 

If your business system is duplicable, then it will also increase the selling price of your business (if you choose to sell it off eventually).

Last but not least, you want a system that is powered by ‘viral marketing’…. meaning… it has the capability to multiply and grow in a controlled but exponential way.  Growth is the name of the game in any business.  Whoever grow the fastest will capture more of the market share and push other competitors out from the league.

Growth can only be achieved when your business system is multiplied many times more, and put money in your pocket as quickily as humanly possible.

Think about how you can incorporate ‘leverage’, ‘duplication’ and ‘multiplication’ in your internet marketing system whenever possible.  You need them.

Recently, i have noticed a way to command influence on your customer.

This little discovery is amazing…

Let’s me pull the rabbit out of my hat and share with you this little discovery of mine.

The story goes like this…

I walk into a groceries store and find a plumb looking man scolding a young lady.  The lady looks down on the floor and accept every scolding that is thrown to her.  Later, she bend over and pick up a pile of groceries and went over to the cashier counter to make payment.

I am curious and i decided to poke further into the story.  Upon further investigation, i am shocked to discover that the young lady is actually a customer of that plumb man (who is the business owner of that shop).

My goodness! How can a business owner be so rude to his customer and yet she remained so loyal to him and willingly pay him more money?  Isn’t that insane?

Moving ahead to find out more, i discovered the hard truth.

Finally, now i understand why the young woman is so patriotic  to that fat business man.  The young woman is an affiliate for his business.  She is actually making good affiliate income from promoting his products. Now i know why she can withstand the harsh scolding and yet continue to buy stuffs from him.  She want her affiliate income!

Thinking ahead, i start to realize that if we can turn our customers to be our business partners or affiliates, we can then have direct influence over them.  They will be loyal and faithful customer of our business as they are making good affiliate income form the same products that they buy.   They will not switch for another product or service.

What if you focus more on converting every of your customer to be your business partner?  And you create a system for them to leverage on and make good affiliate income from promoting your product…  Will they not stay with you and your business for life, consume your product for life and never consider using another of your competitor product?

And even when you turn nasty… they will still stay with you.. Hmmm… this is a marketing idea with a little twist…

I have always admired this online marketing guru, Eben Pagan.  He has successful turn an seemingly ordinary website (double your dating dot com) into a million dollars online empire.

Over the weekend, i chanced upon some videos where Eben tells us ( without holding anything back ) the marketing secrets that have bring his the success that he is enjoying now.

He start off by showing our two books, one sold for a couple of bucks and the other for a few thousand dollars.    So what is the different between them?  Why do one has an much higher perceived value than the other book?  And how to create this perception?

This videos…. to me, is worth your time to walk through and apply what Eben has to tell you about his marketing secrets.  To your success!

Marketing Video #1

Marketing Video #2

Marketing Video #3

This is the key to growth in any business.

 Identify the marketing gap and filled it!

 What then is the marketing gap?

It is the difference between what the market want to what your competitors cannot provide.

Let me give you an example based on the my offline business.  Unknown to many, i am into the beauty industry, carrying a product known as Eumora.

Eumora is a facial bar that does the exact opposite of what skin care, cosmetic and soap do to the skin organ.   Instead of working on the sympthon, the facial bar cure the root cause of any skin problems.  Instead of pilling in ton and ton of poison into the skin, it removed toxic out from the skin organ.  Instad of being a product for skin care, it is a product for skin health.

So what is the gap here?

Woman can never walk out of the house without makeup or putting up thick layer of concealer to cover up any shortcoming on their face.  The look on their face is of utmost important to them, sometime more important than money.

However, it is their dream that they can do without makeup and concealer.  They wished that they their skin is perfect, and smooth like a baby skin. 

Now…. there is a marketing gap.  What they want is not being met by what our competitors are giving them.  We are the only facial product out there that fill the gap with perfection.

Not only that, the product has a secret ingredient in Hydration Micro Algae where no one in the world has.  That’s way, we are protected with exclusive right to a rare product that we can easily fill the gap in the beauty industry.

Hope you have learn something here.

If you are interested to find out more about the product and what to work with me to distribute this uniqure product, do drop me a message at http;//www.embraceinternetwealth.com/help

I was in Penang, Malaysia last weekend.  Well, if you have read my earlier post, you will know that i met up with Patric Chan there.  Together, we are offering a Internet Marketing coaching program which we coined as RPS2.0.

R stand for Result.  P stand for Profit.  And S stand for System.  In other words, Patric Chan and myself are committed to assisting you to get Result and Profit via a Proven Internet Marketing System if you are our coaching client.  To find out more on RPS2 Coaching Program, go to http://www.coachingwithyewheng.com.

It is at Penang when i am shopping with one of my friend, Allan Hui that we come across this interesting donation gimmick.  If you have not seen the video yet, go click on it and watch it now.

Do you think that it is easy for the coins to spine down the basin in such perfection?  Yes, it is easy if you know how.  My friend Allan is throwing coins to the basin and the result is nowwhere near to what you see in the video.  It is a sight where the coins funnel into the central hole of the basin with spining. 

He tried and tried but could not get the result that he want.  Finally, we notice that there is a mechanical device at the side of the basin as shown below (see the device circled by the red circle).

If you drop the coin from this mechanical device, it will guaranteed to spine down the basin nicely. 

Here is the Greatest Life lesson.  Do not give up when you failed in your business or any endeavour. All you need to do is to change your strategy and once you get the right strategy, your business will be in a ROLL.  After that, you can simply repeat and duplicate the same success strategy to other business and you can now spine the coins with a nice spinning momentum.

So in whatever you do, never, never give up! Change the strategy if you did not get the desired result that you want.  Sooner or later, you can be successful.   Patric and myself can help you to achieve success selling information on the internet with the right strategy, a strategy that Patric Chan has perfected after more than 6 years of trial and error and banging his head on the wall.   You can now shortcut your success online with our RPS2 coaching program.

Now for the Greatest Marketing lesson.  You see… everyone is fancinated by the spinning of the coins in the basin and more people are throwing coins down the basin.  Isn’t this the easiest donation drive ever?  In every marketing effort, you need to factor in Entertainment and Fun.  People will pay you more money that you ever dream of if you give your customers a fun and entertaining experience. 

It is the same when you are promoting your product on the internet.  Just look at the recent launch of Butterfly marketing 2.0 by Mike Filsaime and you can see Fun and Entertainment in his marketing campaign.   Few hours before the official launch of the Butterfly Marketing 2.0, Mike and the team are entertaining the internet crowds with a live webcam broadcast of himself and his team dancing to some funky music and also with a live chat box for his potential buyers to chat and gossip.