The three key elements to any successful  business system is ‘leverage’, ‘duplication’ and ‘multiplication’.

To grow a successful business, the business system need to utilize on a lot of ‘leverage’.  Whether it is leveraging on time, resources, people,  relationship, fame, money etc, it does not matter!

Without leverage, it is NOT possible to grow a business fast…. i mean REAL ‘bullet train’ fast.

The second element is ‘Duplication’, which is also a very important to any successful business sytem.  Your business system must have the ability to duplicate itself successfully across different geography region, culture, IQ and EQ level, education standard, races and religion etc

You probably agree with me that ‘Duplication’ is needed for growth and expansion.  And the duplication process must be simple and easy to follow.  Why?  The simplicity will allow anyone, irregardness of his/her education or IQ level, to follow and create similiar success with the same business system. 

If your business system is duplicable, then it will also increase the selling price of your business (if you choose to sell it off eventually).

Last but not least, you want a system that is powered by ‘viral marketing’…. meaning… it has the capability to multiply and grow in a controlled but exponential way.  Growth is the name of the game in any business.  Whoever grow the fastest will capture more of the market share and push other competitors out from the league.

Growth can only be achieved when your business system is multiplied many times more, and put money in your pocket as quickily as humanly possible.

Think about how you can incorporate ‘leverage’, ‘duplication’ and ‘multiplication’ in your internet marketing system whenever possible.  You need them.

I have always admired this online marketing guru, Eben Pagan.  He has successful turn an seemingly ordinary website (double your dating dot com) into a million dollars online empire.

Over the weekend, i chanced upon some videos where Eben tells us ( without holding anything back ) the marketing secrets that have bring his the success that he is enjoying now.

He start off by showing our two books, one sold for a couple of bucks and the other for a few thousand dollars.    So what is the different between them?  Why do one has an much higher perceived value than the other book?  And how to create this perception?

This videos…. to me, is worth your time to walk through and apply what Eben has to tell you about his marketing secrets.  To your success!

Marketing Video #1

Marketing Video #2

Marketing Video #3

In my last posting, i talk about the greatest secret in copywriting.

Today, i will reveal to you the greatest secret in marketing.

Here is the greatest secret:  “In business, if you want to be rich, you sell products and services. But if you want to be filthy rich, you control the market.”

Let’s put it this way…

If you are a fisherman, do you want to go out in the big ocean to do your fishing everyday or …. do you want to rare your own fishes in your own pond?

You see, if you have a feeding programme where you rare your own fishes in your own pond, you have control.  Everytime you want some fishes, you can always get it from your pond.

Similarly, in marketing, you would want to control the market with a feeding programme.

How can you do it?

 Convert every customer of yours to be your business partner or affiliate.   Once they become your customer,  give them the right to trade your product or service for a profit.  And feed them with the right training, environment and incentives to make money as your partners.    This way, they will be your business lifetime customers and partners.

How can they be your lifetime business customers?  As a profitable partners, they will use your product and service, thus making them your faithful customer forever.   They cannot afford to not use your product or service as they are making money from the same product or service.

Now you have a market that is controlled by you.  The next step for you is to think of how to expand this market exponentially.  Once you controlled a big market in your niche, you are the king in your market.

This is the key to growth in any business.

 Identify the marketing gap and filled it!

 What then is the marketing gap?

It is the difference between what the market want to what your competitors cannot provide.

Let me give you an example based on the my offline business.  Unknown to many, i am into the beauty industry, carrying a product known as Eumora.

Eumora is a facial bar that does the exact opposite of what skin care, cosmetic and soap do to the skin organ.   Instead of working on the sympthon, the facial bar cure the root cause of any skin problems.  Instead of pilling in ton and ton of poison into the skin, it removed toxic out from the skin organ.  Instad of being a product for skin care, it is a product for skin health.

So what is the gap here?

Woman can never walk out of the house without makeup or putting up thick layer of concealer to cover up any shortcoming on their face.  The look on their face is of utmost important to them, sometime more important than money.

However, it is their dream that they can do without makeup and concealer.  They wished that they their skin is perfect, and smooth like a baby skin. 

Now…. there is a marketing gap.  What they want is not being met by what our competitors are giving them.  We are the only facial product out there that fill the gap with perfection.

Not only that, the product has a secret ingredient in Hydration Micro Algae where no one in the world has.  That’s way, we are protected with exclusive right to a rare product that we can easily fill the gap in the beauty industry.

Hope you have learn something here.

If you are interested to find out more about the product and what to work with me to distribute this uniqure product, do drop me a message at http;//www.embraceinternetwealth.com/help

We know that Stephen Pierce has gone a long way in truning himself from dirt to mutli-millionaire through marketing online.

As you probably already realized that it is not easy to make money in business during this gloomy economy.  It got worst when you bring the business online.

Making mony online is like fishing in the vast Pacific ocean.  You are probably VERY LUCKY when you do catch a fish.

If you have not already know, marketing is the KEY to sucess in business, whether online or offline.

For Stephen Pierce to make his millions of dollars online, he must be freaking good at marketing.

So what is his utimate secret to marketing success?

Yesterday, i am fortunate enough to listen to his talk at the SMART seminar in Singapore and he revealed his secret marketing weapon that have done wonder to him so far.

Here is his marketing secret: ‘Give More Life To More People!’

You are not just selling products and services.  (Stephen Pierce is in the opportunity market…. the most irrectional, most insane market in the entire planet)

You are helping your market to ‘live’ their life to the fullest.  In the case of the opportunity market, you are the lighthouse to guide them and their family to live the financial freedom dream that they are seeking or you help them to murder thieir 9 to 5 day job.

Hmm….. no wonder every guru out there are selling the dream… not products and services. 

People will buy from you if you can convinced them that you can help them to live their dream.  Got it?

This is a piece of marketing secret that is proven to work every time, every where and it will continue to work as long as the human races exist.

Very often, we are paying a lot of money in advertising dollars just to capture the attention of our prospects.  We want their attention!   However, in this ‘Attention Scarce’ Society, everyone is bombarded with thousand and thousand of information everyday. In order for you to capture their attention, your advertising message must create enough *important* in their mind for them to stop everything and pay attention to you.

How can you do that? What type of marketing message will stop your prospects from his busy routine and pay close attention to you?

Here’s the answer…. BAD News.

Yes, bad news.  Bad News sell!

Not convinced? 

Imagine you are driving and you see a beautiful scene of high mountains by the road side.   It caught your attention temporarily but you will not slow down your car just to admire it.  You will will continue to drive and maybe you think… you may come back here again to enjoy it.   The key word here is ‘maybe’ for most of the time, ‘maybe’ never come.  (true for marketing and EVERYTHING)

Now let’s imagine that you are driving and see a road accident where some one is being knocked down by a vehicle and is laying by the side of the road with a pool of blood.  I am very sure that you will slow down your vehicle and if possible, you will stop the vehicle and come on to the scene to offer help to the victim.  Most of the time, you will encountered traffic jam when an accident occur because most motorists will slow down the car just to have a glimpse of the extent of the damage of the accident vehicles or any injuries to human being.

Think about this for a moment….  bad news sell!

Human are more attracted to bad news than good news.  You might as well leverage on this psychology into your marketing message and work your advertising dollars harder.

No wonder CNN, CNBC and all those TV broadcast are flashing bad news after bad news every day.  Bad News really sell!  You might as well use it to your marketing advantage.

Mass Control Syndicate founder Frank Kern is deploying his psychological trick once again. 

In the last two days, almost every marketers or gurus out there are promoting Andy Jenkins and Brad Fallon’s Stompernet ( Stomping the search engines 2).  Gurus like John Reese, John Carlton, Michal Cheney, Rich Schefren etc… but Frank Kern promotional email caught my attention.

Why?

 The subject of the email goes like this “Why I said NO to the StomperNet promotion”

May i ask you a question? 

Do you feel intrigue to read the email body to find out why Frank does not want to promote Stompernet while all other gurus or mini-gurus are out there singing priases to Stompernet?

If you answer is yes, then we can contiue… else this blog post is not for you. (another psychological trick here: if i ‘take it away’ from you by asking you not to read this blog post, the more you WANT to read.  Isn’t it?)

Frank Kern is deploying a psychological trick on our mind.  He know that the conscious mind cannot be told what not to do but can only listen to what the subconscious mind said.

In this case, as you read the subject, you conscious mind cannot process the embedded ’NO’ message and will automatically look into the Stompernet promotion.

Additionally, it gives you a sense of suspense as you want to know why Frank does not want to promote this product.  It’s like reading a story book, Frank is teasing you into reading the Stompernet promotion.

Then inside the body of the email, Frank is brutally honest as he revealed to you that he is busy with the kids and have no time to review the product just yet but concluded that it must be good, base on past experiences of purchasing or reviewing Andy Jenkins and Brad Fallon other products.

By doing so, he has disarm your unconscious mind from being defensive and suspicion to interest and enthusiam.

How cool can that be if you can understand human psychology and just like Frank Kern, use it to your selling advantage.

For me, i think that as long as you are providing good values to your customers, then it is alright to do so as you are selling them a product/service that allow them to achieve their dreams faster and easier.

I have received an email from Jo Han Mok on the 8/8/2008 with an uniquely oriental oriented flavour.

Inside the email, he invited me to play a jackpot game online to win $888, credited NOT to my bank account but to a new product that he is promoting.

 The product is JD Hamilton’s Instant Money Switch.

In the webpge, JD Hamilton promised to teach you how to make REAL money online as easy as flipping a switch.

You can check out his sales letter at: http://www.Instant-Money-Switch.com

A few days later, Jo Han sent out another email with the subject line “My heart really *stop*….”

Why?

Well, in this email, Jo Han revealed to us that JD’s webmaster erroneously included the actual download link to an exclusive Resales License offer on the very webpage itself, so people could have download for free!

Whow! Amazing.

 There could be two possiblilities here. 

One.  What he said in the second email is honest and genuine truth.

Two.  He is setting up a ‘marketing trap’ for other to download the product and put it up for sales before releasing this email to apologise for the mistake and warn anyone who have not *officially* buy the product not to put it up for sales or they could possibly received a lawyer letter from JD Hamilton.

Since those who has downloaded the Instant Money Switch illegally could have put up the product for sales at this point, most ( if not all) will generally make the purchase of the Resales Right of the ‘Instant Money Switch’ as they do not want to *waste* their effort of putting it up in the first place.

Hmm…. if possiblility two is the intention, then this is one of the most brilliant marketing gimmick i have ever seen on the Internet.  It plays on the pschology of man that “Poeple do not like to tear down thing when they have put in sufficient effort to set them up”

So could be it possibility one or two?

Nobody will know.  We can only guess.  Only Jo Han Mok will know….

But, having know Jo Han, i honestly believe that this is a genuine mistake.  Nonetheless, out of this mistake, i have discovered a sneaky little marketing trick that could increase our sales…..

Is this trick ethical or not?  The are room for discussion and i would like to hear from you.  Leave your comment here in this blog post.

By the way, i have purchased the resales license of JD Hamilton “Instant Money Switch” and do agree with Jo Han that this is not some lame product but one that reveal to you the brutal truth of making real money on the internet. 

I highly recommend that you make an investment of JD Hamilton’s Instant Money Switch (not just because i am owning the product now) as i have read through it and believed that the content inside is worth much more than the relatively small investment that you will put in.

Check it out at http://www.Instant-Money-Switch.com and i know you will not be disappointed.  (anywhere there is a money back gurantee if at the end of the day you do not think the content revealed to you in ‘Instant Money Switch’ can potential help you to make more money online than the $47 the you invest in the system.

It is my belief that if you help more people to succeed,  i will be more successful.

Once again, do check ‘Instant Money Switch’ at http://www.Instant-Money-Switch.com.  I sincerely feel that the content inside can advance your internet marketing business and help you to make money online like clockwork, at the flip of a switch.

To your success!

I am reading a book entitled ‘Predictably Irrational’ - the hidden forces that shape our decisions by Dan Ariely.

One of the reason why this book interest me is because as a marketer, i want to know what really influence my customer in his daily life.  The human buying decision can be highly irrational.  For example, how often have yourself excitedly buying something that you do not really need?  This book attempt to find order from the irrational buying behavior of human.  Hmm… this really weat my appetite.

The first chapter of the book is ‘The Truth About Relatvity.’ 

What does it mean? 

This has to do with the pschology of human where we tend to compare things with one another but also tend to focus on comparing things that are easily comparable and avoid comparing things that cannot be compared easily.

Confusing?  In general, what it means it that we like to make decison based on comparisions.

For example, if you are ask to select for a subsciption option where option option 1 offer you a web based information for $59 a month.  Option 2 give you the printed edition of the same information at $125. 

Which option will you choose?  Probably you will choose the cheaper version, option 1.

What if i introduce another option in your selection equation?

1)  Web based information at $59 a year.

2)  Printed edition information at $129 a year.

3)  Printed editon information and Web based information at $129.

With the introduction of option 3, most likely we will compare option 2 and 3 as they are the closest in term of pricing and is easier to compare.  We will tend eliminate option 1 from our selection as it is not as easy to compare with option 2 or 3 because of the price difference.

Comparing option 2 and 3 will give us a no-brainer type of selection decision as clearly, option 3 offers better and more lucratic rewards than option 2. 

So with the introduction of option 3, it kind of influence our choices and thus decide our selection decison and subsequently action.

Can your buying decision be manipulated?  you decide…..

I will be digging in to the book ‘predictably Irrational’ and explore the possiblility of find order in my customers irrational buying pattern.

Do share with me what do you think about ‘Relativity’ as we have discuss here in leave your comments here. 

Quote of the Day:  With Money in your pocket, you are wise, you are handsome and you sing well, too.  — Yiddish proverb

We’ve all seen or heard of people who make millions — possibly more money than we can imagine.

It almost seems like these lucky few have the Midas Touch… anything they touch turns to gold!

But the real truth is not so far-fetched…

They really just have an extraordinary mindset that allows them to make more and more money. Their mind and subconscious mind are geared toward making money — so they keep making more and they end up having millions.

But how did they develop this mindset? What’s the secret? And can you do it too?

Today I’d like to give you the answers — and they are all explained in the very exciting new “Inside The Internet Millionaire Mind” Program by Jo Han Mok.

>>> http://embraceinternetwealth.com/endorses/InternetMillionaireMind

If you are not in the known, Jo Han makes his multi-millions dollars marketing on the Internet in six short years. Today, he is only 29, a multi-millionaire and ‘live’ the lifestye of his dream.

While Jo Han makes his dream come true, many are being left behind, labouring from a 9 to 5 job, hardly making end need.

What is the difference?

Find out at http://embraceinternetwealth.com/endorses/InternetMillionaireMind

You’ll surprise yourself when you discover that everything that you need to be successfully is in plain sight, right under your nose.

Check it out at
>>> http://embraceinternetwealth.com/endorses/InternetMillionaireMind

You’ll deserve to rediscover the G-R-E-A-T-N-E-S-S within YOU.