I have just visited Adam Khoo web site and are fire up with his latest post on “Don’t like to sell?  You will never be rich!”

Adam is spot on!  Everything in life is a sales transaction.  That’s where money flow.  Once you stop that transaction, cashflow stop and moneys are just mere useless paper.

Sometime, you can hear salesman dragging himself back to office claiming that today is a bad day.. that there are no sales call.

I can only tell you that this salesman is just not proficient in his job, period.

There are no such thing as ‘NO sales call’.  A sales is made on every call you made.  Either you sell your client some stock, or he sells you on a reason he can’t buy from you.  Either way, a sales is made.

It’s just a matter of whether you are in the winning or losing sales position, that’s all.

Selling is *freaking* important to your success.  Nothing happen to your cashflow every month until a sales take place.

If you are an employee who correct a standard pay check every month,  do you still need to sell? 

The answer is a resounding YES!  You sell to your employer to keep you in the job every month so that you are paid at the end of the month.  Once you lost out in your sales proposition, your employer will sent you to the exit door and your monthly cashflow will come to an abrupt STOP.

Got it?  Even when you landed on that job, you have actually sold your employer during the interview that you can add value to their bottonline.

By the way, do you know what a job mean?  It simply mean Just Over Broke!

To be rich and successful in life, we simply must continue to SELL, SELL, SELL and SELL. Period.  

And i love to sell and close the deal as i know in all sincerity that i am exchanging value with money, enriching people life in the process and at the same time, grow rich! Not just think and grow rich…. but grow rich by puting what i have learned into ACTION.

Former president of the United State of America, John F Kennedy is a copywriter.  Not only is he a copywriter, he is a *freaking* good copywriter.

In his speech to the German in Berlin, he made one of his most powerful speeches. 

The Berliners are applauding with every sentence he spoke.  Do you know why?

John Kennedy empathizes with the Berliners.  He praises them for the good work that they have achieved thus far.  He aligned himself and his value with the Berliners.

Is this not what most copywriters do in their sales letter? 

They write in a way that make their readers feel that they empathized with them, give encouragement to them and make them feel important. 

Bang!  The end result is instant rapport with the readers.  Once they have built rapport with their readers, it is easier to influence their buying decision.

Listen to what John F Kennedy below and decide for yourselves if he is a *freaking* good copywriter?

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Yes.. the principle that i am about to reveal to you here is the fastest way to make money, whether online or offline.

What is it?

Simply this…. instead of labouriously digging for gold, sell the shovel!

Samuel Brannan, a former newspaper publisher turned merchant are the first one to popularize this tactic and make himself VERY very very rich during the American gold rush some 160 years ago.

Here is a picture of the Great Samuel Brannan

When he go around the streets yelling “gold, gold in the American River”, he was not planning to dig for gold. Instead, he was promoting his shovel selling business.

And understanding the supply and demand concept, he mark up the price of his shovels.  Though expensive, people rushing for gold will still buy them as they have make up his mind to dig for more gold and grow very rich.

Now.. who will grow rich faster? Who has the fastest way to make money?

The gold miners or Samuel Brannan?

You make the decision.

Similarly, when working on your internet marketing business, you can duplicate the exact same technique that Samuel Brannan  have successful deployed some 160 years ago.

Many people are rushing to marketing on the internet with strong desire to strike it rich.

160 years ago, many Americans are rushing to digging gold with strong desire to strike it rich.

Do you see the similarity?

So the question is.. how can you rip the benefit from the Samuel Brannan lesson?

Well… simply sell all this Hungry internet marketers the tools to grow their online business.   The simplier and easiest your tool is… the more money you make.

So put on you thinking cap and start making your dream come true.

I have just received a newsletter from Blair Singer, “The Little Voice”. 

On the front page of the newsletter, the headline caught my attention.  It yells “Life = Sales”

How very true!

Here’s  is a short extract from the article “Do you know why more than 95% of most people never become rich? It’s because they don’t have the ability or confidence to sell their ideas, their dreams, their plans or even their brilliance. Many think that “Sales” is a dirty word. Something reserved for a used car lot.”

Sales is not a Dirty word.  You need to learn how to sell in order to  be rich, whether in person or in print.

The late American President, John Kennedy sold the Americans with this words “Ask Not What America Can Do For You, But Ask What You Can Do For America”. 

Words persuade and sell.  It penetrates like a double edged sword. With the right words, you can penetrate into the heart of your readers or listeners and get them emotional charge up in your favour.

That’s why most of the most successful entrepreneurs and politicians are fantastic salesman. Generally, they are good at using the right words to persuade and influence others to rally together with them. Most are not successful until they master the art of selling.  From than on, money start rolling in like a Tsumani wave.

Similarly, successsful internet marketers know how to write persuasive sales letter, letter that will get their online readers to take out their credit card from their wallets to buy from them.

As you can see, this is by no mean an easy task.  Quoting from what famous Asian copywriter, Jo Han Mok has once said “Imagine that your prospect online is a piece of lump sitting in front of the computer, one hand holding a can of coke and the other hand moving the mouse.  There is one force that is working in tandum with that lump, it is the force of inertia.  It will take an awesome salesletter to combat this resistance and get him to drop his can of coke and reach for his wallet.”

Currently, i am almost finish working on  a new information product on persuasive & pschological copywriting secrets know only to the master wordsmith.  My aim is to get all internet marketers up to speed in copywriting so that they can increase their sales marketing online and can truly enjoy the internet lifestyle that they so desire.

For a sneak perview, you can check it out at http://www.masterwordsmith.com

I have great respect for Super Copy writer Dan Kennedy…. while i was cleaning up my mailboxes, i chance upon an old email that i receive from Dan.

Reading through it, i realize the importance of testimonial marketing(in Dan’s own words) in copywriting and sales… which i feel it will benefit YOU…

Here’s the email content:

“A variation of word-of-mouth advertising is what I call testimonial marketing. The best way to explain it is with some examples.

The best automobile salesman I’ve ever met is Bill Glazner with Sanderson Ford in Phoenix, Arizona. This fellow is a true professional in every sense of the word. He’s knowledgeable, competent, a skilled listener. He’s able to exert pressure without being offensive and has many other great sales skills but his most impressive attribute is mastery of testimonial marketing.

When you go in and sit down at his office you’ll find a typical car salesman’scubicle, a little desk, a couple side chairs, and a rather tacky tile floor. Just what you’d expect!

But the walls in Bill’s office are covered top to bottom, side to side with Read more »