China Online Population Exceed US

Here’s a report from MSN news that capture my attention today: 

“China’s online population has become the largest in the world after it reached 221 million in February, outnumbering Internet users in the United States, state media reported on Thursday.

The figure was reported by Xinhua news agency, quoting the Ministry of Information Industry, but AFP was not able to independently confirm the data.

It represents a marked increase from the end of 2007, when the number of online users stood at 210 million,  just five million less than the US,  according to figures released by the China Internet Network Information Centre.

BDA China, a Beijing-based research firm, last month also said China had overtaken the US in the number of web surfers, and was expected to have 280 million Internet users by the end of the year.

“Despite rapidly increasing the Internet population, the proportion of Internet users among the total population is still lower than the global average level,” Xinhua news agency said, quoting the ministry.

The proportion came to 16 percent at the end of 2007, compared with a world average of 19.1 percent, the news agency said. ”

What do this mean to me as an internet marketer?

There is a hugh potential online market in China! 

What type of opportunities are the Chinese looking for?  Do the Chinese has the habit of buying stuffs online?  Hmm….. maybe it high time for me to do some research into the China online market to exploit this fairly new emerging market before it get mature.

What do you think?

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