Chinese New Year Promotional Tactic…

Quote of the Day: The secret of business, especially these days, is to focus relentlessly on your unfair advantage - the thing you do that others don't.

Chinese New Year is around the corner. The key highlight of the Chinese New Year celebration is on the eve of the New Year where the families will get together for reunion dinner.

Talking about food, one of the Chinese delicacy is the abalone. During this time, the price of abalone will rise 20% to 30% due to demand

Interestingly, today as i am shopping in a local supermarket, i observed an important marketing tactic that they use to sell abalone, just like what we have practice in internet marketing all this while.

After i finished with my shopping, i pushed the trolley of goods to the cashier counter to make payment. At that moment, i noticed two cans of abalone at the counter.

While the cashier is entering the pricing of the items from the trolley one by one, he
asked me if i want to get a can of abalone for the New Year.

Do you see what he is doing?

Yes, this tactic is what we know as the One-Time-Offer (OTO). If you have make any purchase on the internet, you must have experience an OTO before.

Before you are directed to the download page after you have make the initial purchase, you are shown a OTO page where you are given an one time opportunity only to make another purchase of a back-end product (usually a much more expensive product than your first purchase)

Why is OTO effective?

The reason is that once you have taken out your credit card to make the first purchase, you will more likely to make another purchase if it is an irresistible offer. You will probably flow with your initial buying inertial and make another purchase.

Below, you can see the two cans of abalone ( inside the red circle) at the cashier counter when i make the payment today. 

This OTO works in me and i make a purchase of a can of abalone.