Copywriting Secrets – Part 1

In the next few weeks, i will share with you some of my copywriting experience and reveal some tricks or two.  I do hope it will be a good read to you and do put down your comments or suggestion if any.

One of the most important aspect of a sales copy is the headline.  If you do not have a captivating headline that capture your readers attention and imagination, your sales copy will not be read.  When this happen, you will lost alot of potential sales!

How then can we contruct a powerful and captivating headline?

First and foremost, you need to enter into the mind of your prospect.  What are they thinking right now when they read your sales copy?

Before you do that, you must know who is your intended readers.  Are they school girls, or working professionals or even house wives?

Let me illustrate this with an example.  Let’s say your ads is targeting working professionals.

The next question is “what is occupying their mind most of the time?”

As we are experiencing a major global recession right now, most working professionals are worried about safeguarding their job.

They have a problem and their problem is they are insecure and worry about their financial future. 

Bingo!  Since you know that this is their problem, you can now write your headline addressing their problem.

You can have a headline that scream: “Recession Proof Your Monthly Expenses With Our Crisis Insurance”

The subheadline can be some thing like this: “We Pay Your Expenses Every Month If You Failed To Secure Your Job In This Difficult Time, Guaranteed! Now You Can Trash Your Worries Aside And Smile At The Recession.”

What do you think?  Do you agree with me?

I can further improve my headline when i write in specificity.  Here’s the improved version of the headline.

“Recession Proof Your Monthly Expenses For Working Mother Above Age 40 With Our Crisis Insurance”

With this headline, any working mother above the age 40 will surely put more attention to your sales copy when they lay their eyes on the headline.

You can also able to channel your advertising focus more vividly as you are now talking to working woman who are 40 years and above.

In the next section of Copywriting Secrets series, i will talk about another important aspect of copywriting.  So continue to watch this blog….

If you are interested in learning how to write effective sales letter, check out this site at http://www.effectivesalesletter.com