Copywriting Secrets – Part 2
Quote of the Day: If you do not believe in co-operation, look what happens to a wagon that loses a wheel.
 In our last Copywriting Secrets series, you learn how to construct a powerful headline that suck your readers to read your sales letter.
Understand this, without a powerful and captivating headline at the beginning of your sales letter, no one will continue to read your sales letter. Don’t talk about sales if they don’t read your sales letter. That’s why, learning how to construct a captivating headline is VERY VERY important.
Okay, now that you have your reader attention. What’s the ultimum in your sales letter body that will spur and accelarate the buying process from him?
Just think about it…
Is it hypnotic words?
Yes, but hypnotic words are not the ultimum tactic that get your reader to buy from you.
What about manufacturing buying emotion?
Yes, this is part of the buying utlimum but it is not the entirety.
So what is the ONE thing that is so kiss-ass that your reader will take out their credit card to buy from you?
Here is the answer.
You need to craft an IRRESISTIBLE OFFER that give your reader an INSTANT GRATIFICATION to whatever problems or wants in their life.
How do you create an irresistible offer?
To understand how to create an irresistible offer, you need to know what are the components that an irresistible must possess.
Here are the components of an irresistible Offer.
- It Must be something that your reader want, not need. What he want is more important to him that what he need. The offer must have 10 times or more in perceived value (in your reader’s opinion) than what they are paying for.
- The offer is easy to consume or at least seem easy to be consummated.  People are generally lazy and they do not want to do a lot of work on a product that they purchase.
- The offer solve a major emotional problem and your reader is constantly looking for a solution to that problem but there are little or no perceived solution out there in the market place.
- Your offer can bring your customer instant result and they will live happily ever after (just like Cinderella story)
That’s is it. If your offer can satisfy the above four pointers, then you have an irresistible offer.
Before i go, i would like to highline to you that the emotion problem that i mentioned in point 3 is different from a problem.
Let me illustrate the different with an example. Let’s say you have a problem as you do not know how to repair a bicycle.
This is just a problem. However, the problem translate to your emotion when you are repairing a bicycle for Rick Hoyt.
Watch the video below to find out who is Rick Hoyt and what has it do with your emotion when you are repairing a bicycle for him.
Use this strategies that i have mentioned here in writing your sales letter and you are guaranteed to increase your sales conversion.
In the next series of Copywriting Secrets, i will reveal another awesome tactic that most copywriter will not tell you.
