Disney Goes Viral

Quote of the Day: If you do not believe in co-operation, look what happens to a wagon that loses a wheel.


Yes, Disney did it again. Remember yahoo mail? They give away free email service and the whole world is promoting it like crazy. All of the sudden, yahoo mail become the BEST advertisement electronic platform on planet earth.

To do that, you need to build into your advertisement a viral element.  Like the case of Yahoo mail, you use it to sent email to your friends and your friends will use it to sent email to you and their friends.

The multiplication effect keep compounding.

Disney is doing this as well.  Check out how this little advertisement from Disney will soon spread to everyone in the whole world at the fastest ever speed.  This is viral marketing.

Check it out at: http://www.sun7news.com/spread.php 

It’s call ‘Disney Parks / Pass It On!

What it does is that it allow you to customize a Disney video with your friend name on it.  It is as if the whole movie is done just for your friend.

When i first received such an email from my friend, i am pleased. 

Check out the Disney video just for me, Yew Heng Chiong. :-)

Left me a comment here and let me know what you think of it, ok?

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1 Comment so far

  1. Kent Zeng on December 26th, 2008

    what the…….

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