Frank Kern Promoting StomperNet With A Psychological Twist
Mass Control Syndicate founder Frank Kern is deploying his psychological trick once again.
In the last two days, almost every marketers or gurus out there are promoting Andy Jenkins and Brad Fallon’s Stompernet ( Stomping the search engines 2). Gurus like John Reese, John Carlton, Michal Cheney, Rich Schefren etc… but Frank Kern promotional email caught my attention.
Why?
The subject of the email goes like this “Why I said NO to the StomperNet promotion”
May i ask you a question?
Do you feel intrigue to read the email body to find out why Frank does not want to promote Stompernet while all other gurus or mini-gurus are out there singing priases to Stompernet?
If you answer is yes, then we can contiue… else this blog post is not for you. (another psychological trick here: if i ‘take it away’ from you by asking you not to read this blog post, the more you WANT to read. Isn’t it?)
Frank Kern is deploying a psychological trick on our mind. He know that the conscious mind cannot be told what not to do but can only listen to what the subconscious mind said.
In this case, as you read the subject, you conscious mind cannot process the embedded ’NO’ message and will automatically look into the Stompernet promotion.
Additionally, it gives you a sense of suspense as you want to know why Frank does not want to promote this product. It’s like reading a story book, Frank is teasing you into reading the Stompernet promotion.
Then inside the body of the email, Frank is brutally honest as he revealed to you that he is busy with the kids and have no time to review the product just yet but concluded that it must be good, base on past experiences of purchasing or reviewing Andy Jenkins and Brad Fallon other products.
By doing so, he has disarm your unconscious mind from being defensive and suspicion to interest and enthusiam.
How cool can that be if you can understand human psychology and just like Frank Kern, use it to your selling advantage.
For me, i think that as long as you are providing good values to your customers, then it is alright to do so as you are selling them a product/service that allow them to achieve their dreams faster and easier.
