Google To Limit Free Website Access

Quote of the Day: The secret of business, especially these days, is to focus relentlessly on your unfair advantage - the thing you do that others don't.

Today, i have read an interesting article on the newspaper.  It mentioned that Google on Tuesday has announced that it will allow web publishers to set a limit on the number of articles that people can read fro free through its search engine.

In other words and in more clarity, what is mean is that google publishers can now join a ‘First Click Free’ program where Google will index website content but prevents web surfers from having unrestricted access.  Their first click will lead them to the web page that they want to view, but subsequent attempts to read further based on a page quota will route them to a payment or registration pages.

Whow…. Do you know what they mean?

This simply mean that whoever have the most juicy and enticing content on the web will get to enjoy this program.  Why?  If you have great content that people want to read, they will be willing to exchange their name and email or even pay for more information.

And to think about it… isn’t this what we internet marketer used to do all the times?

At this point, it is not clear who will host the payment or even the registration page.  Will it be Google or the publisher?  My guess is Google.  If that is the case, there are few scenarios that i think can happen:

1)  The payment or the optin information will be share between Google and the publisher

2)   The payment or optin ifnormation is given solely to the the publisher.  Google will charge the publisher a monthly fees for enrolling in this program.

In my opinion, option two will be the most likely scenario.

Good for Google if this happen…. extra income for Google in addition to the pay per click advertising fees that they are enjoying now.

In view of this, i can envision that Internet marketers will be rolling out some cool and not so cool products on how to leverage on this new marketing system from Google.  Maybe they will come out with a software to help you to generate juicy content so that you can take full advantage of this new program?  I don’t know… but having live and breath in this industry for some time already, i can smell it is coming…