HardCore Copywriting Lesson Series 1

In the next few weeks, i will share with you some of my most closely guarded secrets to hardcore copywriting.

Yeah.. it is hard core because it is for anyone who is serious in persuing a career in copywriting.

If you are the right person, then you are in for a threat in the next few weeks.

The first lesson to “Hard Core” copywriting is a question that i have for you.

Why do you read this blog post?

You just read for fun?

Most probably not!

You read to get information.. not just ordinary information, but information that you want.

What do you want?

You want to know what are the “Hard Core” copywriting stuffs that you can use immediately to boost your sales or maybe to boost your profession ( if you are a copywriter )

Gotcha!

See, you read because you want to boost your sales letter or be a better copywriter.

So let’s take a step back from here…

When you write a salescopy, you will want to write it in such a way that it will appeal to your readers ‘want’.

A lot of salesletter out there just dish out some facts and features to impress the readers.

Facts and features are good but it must be used in conjuction with connecting with the reader.

How then can you connect with your readers?

By writing information that your readers want to know, want to hear, want to find out….

Their wants and their needs are two different thing. 

Let me use an example to illustrate my point.  

Let say you are proposing a solution for a smoker to quit smoke. Now this may be what he need.  He need to STOP smoking as smoking is bad for health.  But.. is this what he want? 

No… he want to continue to smoke and taste the sweet aroma of the nicotine.   Maybe he want to have a different flavour of nicotine smell… could be that he want nicotine that smell like vanilla or chocolate?  Can we package some cigarettes that give them what they want? 

Hmm… this is be a Huge market huh?

How do you know what your readers want?

Go talk to them, understand them, read the magazine that they read, talk to their friends, read about them or even virtualize yourself as them…

This way, you will be able to see the world from their prospective.

When you see what they see, you will then able to write on what they want.  You will know how to press their ‘hot button’.

Ah..  It’s that simple.

Writing on something on what they want is hypnotic to your readers.

Once you capture their attention, you can then direct them to your proposal (sell them your product! )

Hope you have learn something here and enjoy this one.

WATCH THIS SPACE as exciting and breathtaking copywriting secrets will be posted in this blog, right in front of your computer.

If you enjoy this post and want to find out more about my upcoming product on copywriting, you can get first hand notification at http://www.masterwordsmithsecret.com