HardCore Copywriting Lesson Series 2

Whow!  Almost one week has passed since i put up a blog post on Hardcore copywriting lesson #1.

Hope your week is fruitfull and enjoyable.

Let’s recall what you have learned last week.

Hardcore copywriting lesson #1: We must write in way that telegraph with the reader on what they want. 

Do not focus on the feature of your product but on what your prospect want.

Now…. we move into

HardCore Copywriting Lesson #2
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Have Empathy!

Yes, put “Empathy” in your copy.

Write in such a way that your reader feels that you understand them, that you care for them.

People will not care for you unless they know that you care for them.

Yes, in order to capture your reader attention, you need to show them that you care for them. 

Care for them even if you do not know them.

This way, they will read your salescopy because they know you care for them!

Write to them like a friend.

If your friend is sick, what do you do?

You call them?

You sent them a bouquet of flowers with a “get well” card?

You visit them at the hosiptal or home?

Well that’s is what friend are for, right?

But….

How do you do that in your salescopy?

Well, write in a way that give your reader an impression that you understand his problem.  If you can describe his problem better than himself, not only will he feels good about you, he will trust you better.

Better still, telegraph in such a way that you are also facing the same problem as him.

Chances are when you call for his action (to buy from you or to give you his name and email), your reader will be more than likely to obey you as he know that you care for him, not just gunning for his money.

Hope you do enjoy today lesson on “Empathy”.

Continue to watch this space for Hardcore copywriting Lesson #3….coming your way.

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