HardCore Copywriting Lesson Series 4
How is your week?
Hope you are feeling awesome right now.
If not, let me share with you a quote that hopefully will brighten you up.
“Little drops of water; little grains of sand, Make the mighty ocean and the pleasant land” — Julia Carney
Yeah..
You may be feeling small right now, but with every little effort that you do to move toward your goal, you will conquer mountain and make your dream come true.
You shall not be denied.
So much for motivation, let’s zoom in on Hardcore copywriting #4
Hardcore Copywriting principle #4
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Capitalize on the people desire for the “need to feel belong”.
Let’s face it…
Since we are born, each and everyone of us want to feel belong, feel importance.
Have you ever wonder how religious cult leader is able to direct their disciples to do things against their will, even to the extend of death.
The cult leader exploits on the “need to feel belong” mentality in them.
How?
Upon recruitment, disciples are induce into the group with frequent fellowship.
Slowly but surely, it make them feel comfortable enough to open up to share their deepest fear, need, desire…etc with the group.
This way, a strong emotional bonding among the disciples are established.
Overtime, the bonding will be so strong that you can picture it like a three tonnes magnet attracting paperclips.
It will be very difficult emotionally to leave the group eventually even when the intelligent mind suspect that the doctrine taught by the cult leader is not sound.
So much of this heavy cult leader stuff…
How can we use “the need to feel belong” trigger in our sales copy?
Well, you can telegraph in such a way that every one like themselves are buying the product. People like to follow people who is like them.
If they miss out on getting the product, then they are not ‘normal‘ as everyone just like them own such a product.
Alternatively, you can encourage their need to feel belong based on an aspiration that they have.
For example, all internet marketers want to emulate the success of those guru out there.
So you can telegraph something like:
“Hey, you know something? Every gurus that you know of have one way or another Joint Venture with each other. Unknow to many, they are part of a close-door mastermind group. That’s way, inflood of breakthrough marketing idea alway come from them. The reason? They belong to the multi-millionaire Internet guru mastermind group……
to join this group, you need to make at least one million dollars every year for the last 5 consecutive years……
Now here is your once in lifetime chance to join this Internet millionaire group by measely paying a small back-door entrance fee of $1000……”
If you are a Internet Marketer, do you not want to get in?
Sure you do, right?
I know today lesson is a bit heavy, well let’s hope next copywriting lesson will be a little lighter.
Nonetheless, i hope you have enjoy today posting
Meanwhile, continue to watch this space……. and if you would like to find out more about writing sales copy like a master wordsmith, go to http://www.masterwordsmithsecret.com and register for your priority VIP notification seat now.
