How Do You Enter Into The Mind Of Your Prospect Part II?
Quote of the Day: The secret of business, especially these days, is to focus relentlessly on your unfair advantage - the thing you do that others don't.
How do you enter into the mind of your readers without doing a survey as i have show you in Part I?
In the Internet age, you can do so by checking out what your market is searching in google search.
Here is a free tool from google where you can capture the most frequent search phrase of your target market. This is it: http://freeadwordstool.com
If you want to search for what other is buy on the internet, just do a search with the keyword “buy”. You see… “buy” is a strong buying signal from the mind of your prospects.
You can see the return result of all sort of buying phrases as shown in the diagram below:
Let’s say we want to sell car to the market. So we search for the keywords “buy car”
You can see that people are searching for all sort of car to buy. Here is a few of the searching phrases: “buy used car’, “buy new car”, “buy ford car”.Â
By looking at the search volume of the search phrase, you can potentially see how big your market can be.
Here are the return result for the keyword “buy car”:
Guess what? Let say if “buy ford car” has a moderate search volume but has less advertising competitive, then you could enter into the ford car market.Â
But then again, what do people want to buy in term of ford car? Are they looking to buy the car, the car accessories or whatever?
You can drill into the mind of your target market by doing a keyword search for the keyword “buy ford car”.
I think you got it right now….
Use it for your market reserch and read the mind of your prospects wihtout them knowing.
Hi Yew Heng,
Great sharing! Now i know how to get into the prospect mind. thanks.
Peter