How Do You Enter Into The Mind Of Your Prospect?
Quote of the Day: The secret of business, especially these days, is to focus relentlessly on your unfair advantage - the thing you do that others don't.
This is the key to successful mind control, especially useful for copywriter.
Copywriter want to enter into the mind of their readers so that they can establish an instant connection with them.
For example, if you are you are out shopping and you are stopping to admire a high definition images projected from an LCD screen.Â
What if the sales person come and approach you and ask ‘Hi Sir, can i help you?’.
Will you response positvely to the sales person?
Now, let’s change the approach message from the sales person.
What if the same sales person ask ‘Hi Sir, the high definition pictures projected by this LCD is awesome, isn’t it?’
Will you response better to him now than when he come to you with the first approach?
Now the question is ‘How then do you know what your prospect is thinking inside their mind?’
You do not have the machine that can tap into their brain and draw out everything that they are thinking at the moment. At least, such a machine does not exist. Even if they do, they will be too expensive.
Here is a way where you can dig deep into your prospects mind.
All you need to do is to simply ask them?
Yes, ask them what they are thinking at the moment. You can do this under the radar with a survey.  Ask a few questions that is totally un-realated to the ‘real’ question that you want to ask them and then slowly but surely, move into the question that you want to ask them.
You can subscribe to ask.com or surveymonkey.com to do a survey with your readers.
In part 2 of ‘How Do You Enter Into The Mind Of Your Prospect?’, i will share with you another trick to read the mind of your prospects without doing any survey. For the survey method, you are the initiator. As for this amazing trick that i wil share with you in part 2, your readers are the intiator. Yes, they actually tell you want is in their mind with you asking them.
Stay tune for ‘How Do You Enter Into The Mind Of Your Prospect?’ part 2….
