How To Write Sizzling Headline?

Quote of the Day: The secret of business, especially these days, is to focus relentlessly on your unfair advantage - the thing you do that others don't.

The objective of an headline is to capture the attention of your readers, to get them to stop whatever they are doing and start to read your salesletter.

There are alot of strategies that CAN be use to create an headline that do just that and we are going to discuss some in this post.

Understand this fact: “Almost more than 85% of your readers will not read your salesletter if your salesletter’s headline does not captivate them and get their attention.  Whow… imagine how much sales have you just lost as a result of not putting up an attention pulling headline.  That’s why it pay to work on your headline even before you start writing your salesletter.

Strategy #1

The Power of unfinished thought…

Yes, people are generally curious about things.  If you write a headline that get your readers intrigued by your story but it did not complete the story… this will trigger the curiousity in them to contiue to read the rest of your salesletter.

Here is one headline that i can think of quickly that use this strategy.

“60 Percent Of Man Practice This One Weird Thing When They Are In The Toilet.  Read On To Find Out…”

Strategy #2

Sell The Benefit

People will read your salesletter if the headline satisfied their YIIFM requirement.  YIIFM stand for ‘What Is It In For Me’.

Let’s face it, people are generally selfish.  They are always and constantly looking at things that can better their life, improve their lifestyle and increase their pleasure.  If your headline can trigger the YIIFM interest in your readers, then they will read your salesletter.

Here’s one headline that i can pull up quickly that use this strategy.

“Discover How You Can Lower Your Golf Handicap By Half In Just Under 10 Days, Guaranteed! Read On To Find Out More..”

Alright, that’s all for writing sizzling headline.  If you enjoy this post, drop me some comments and i promise that i will read through them personally.  Depending on the feedback and comments, i will decide on whether to reveal more of ‘How To Write Sizzling Headline?’ strategies.

If you are interested to learn more on copywriting, you can read ‘Chunk Copy: Mind Bending Copy Make Easy For Everyone‘ by John Hostler and myself at http://www.yewhengchiong.com/chunkcopy/

Have a fantastic weekend.