Internet Marketing Strategy Series 2 – The “Ginsu Knife†Strategy
Quote of the Day: Our greatest enemies, the ones we must fight most often, are within.
Watch this Ginsu Knife commercial below:
Amazing, isn’t it?
Will you pay $19.99 for this set of “Ginsu Knifes”?
“Ginsu Knifes” advertisement works because it stack up the value for a knife package for a very low price of just $19.99.50
Moreover, it throw in a 50 years guarantee to abolish any doubt on their viewer to call the hotline number to order the package.
Do you think you can use the “Ginsu Knife” strategy in selling the shit out of your target market?
If you are selling information, then “Ginsu Knife” fit in very well to your business. This strategy creates an irresistable offer that no one in his right sense of mind will miss buying the Ginsu knife set even if he already has a collection of knifes back home.
So in summary, this is the fact:
“People will buy things if you sent the “Ginsu Knife” signal to their brain, even if they do not have the need to buy the things that you are offering them. “
In the next series of Internet Marketing Strategy, i will reveal even BIGGER idea that will sent your lower jaw to the floor in awe.
