Jo Han Mok Copwriting Secrets Revealed

Yes, i am revealing to you part of Jo Han Mok copwriting secrets 

This are copywriting tricks used by master copywriter like Jo Han Mok all the times.

 Here’s is a part of the sales letter where Jo Han introduce the price of his newly launched flagship project, ‘Project Pill Gates’.  This is the section of the sales letter where Jo Han introduces the price to join Pill Gates in his supplement business.

”

Why $1688?

Bluntly, it’s high enough to deter the ‘merely curious’ and the ‘dabblers’ yet affordable for most serious entrepreneurs.

It also helps us qualify our beta-testers better because someone who has difficulty with $1688 will in all likelihood not be able to ‘afford’ to run pay-per-click campaigns with a comfortable budget.

So if you do not qualify financially, do not fret.

Do the right thing…

Get a job, start saving, and if our paths cross in the near future, you’ll be better equipped to take advantage of an amazing opportunity like this.

If you’re financially qualified, and still reading this, you’re gonna love the wicked arsenal of bonuses I have lined up to supply that extra ‘nudge’. and reward your quick action when you sign up.”

Do you see how it is nicely done?

First he show you that the price you need to pay to join the Pill Gates’s Batam membership is just a mere $1688.

When you quote a price, you need to give reason why this is the ‘right’ or even ‘bargain’ price for your product.

You see, people want to know why your product cost xxxx amount of dollars.  You preempt their question and remove any objection that is in your readers mind.

What is sneaky here is that Jo Han works out a twist to the mind of his readers on the sales letter.

What is that ‘twist’?

At this point, most of the readers may not be fully be convinced of the price point of the product even though Jo Han point out a justifiable reason.

He attacked their mind by employing the ‘takeaway’ technique.  Jo Han tells his readers who still hesitate to make that purchase to find a job, save up and if this rare opportunity come by next time, then ‘maybe‘ they can seize it.

His readers are being challenged here.  They don’t like it that they will lose out BIG TIME on this deal and that their financial status will still remain the same.  They don’t like it that they will need to report back to work on a Monday morning and live from day to day, praying for a better tomorrow.

At this point, Jo Han has indeed ’HIT‘ on his readers emotion button especially for those who are living on a daily job and barely struggling to meet end need.

This ‘kick in the ass’ trigger will drive away the ‘undecisiveness’ in anyone and get them to take out thier credit card to buy.

Finally, after kicking them in the ass, Jo Han ‘pamper‘ his readers by introducing bonuses for quick action.

This is what Jo Han coin the ‘tension’ then ‘release’ pschological trigger.

Watch this video from the man himself (Jo Han Mok) teaching the ‘tension’ then ‘release’ pschological trigger at the yellow seminar in London.

As you can see, there are a lot of pyschology involved in writing a sales copy.  If you are interested to know more, check out my new flagship product on copywriting.  Inside, you will discover some 39 pschological triggers that you can quickly used to increase the conversion rate of your sales letter.

You can have a sneak preview of it at http://www.masterwordsmithsecret.com

Understand this, to truly live the Internet lifestyle, you need to master the art of writing sizzling hot sales letter.  This is the MOST important aspect of a skill that ALL internet marketers MUST acquired to have any chance of suceeding online.

Your next question could be “Hey Yew Heng, how do you know of Jo Han Mok copywriting secrets so intimidly?”

Well.. i am his copywriting graduate, after spending lot of money attending his copywriting seminars, not one but many of his seminars. That’s where i can value add to you, my dear readers.