Jo Han Mok’s Unspoken Million Dollars Marketing Secrets
Jo Han Mok has revealed to us the his unspoken million dollars marketing secret. I have read them and find them interesting, and probably we can learn something from his unspoken marketing secrets together.
This this series of unspoken marketing secrets, i will expand and devour on Jo Han’s unspoken million dollars marketing secrets one by one. At time, i will throw in some of my own experience and put in some of my thought as well.
It is my hope that i can champion your marketing advances and help you to become a better and more refine marketers on the internet.
So without further ado, let’s begin with the unspoken million dollars marketing secret #1:
Unspoken Secret #1: People want stuff that is automatic, where you do it ALL for them, and they don’t have to do a damn thing. Create all your products with this in mind, and they’re virtually guaranteed to sell like hotcakes.
Understand this fact: People are generally lazy. They want everything to be given to them in a silver spoon.
When promoting or writing a sales copy for your product or service, you need to telegraph to them that all the hard work is done for them. All they need to be wealthier or healthier or whatever your product or service will offer them, is simply to sit back, lazy and enjoy the desired outcome when they make that purchase.
For example, if you are selling a health pill, they can get become more healthier, look younger by simply swallowing the pill and let the pill do magic in their body at the cellular level.
Do you get it?
However, having said that, i think that most of the time, it pay to be brutally honest with your readers. If you product or service cannot really offer that m-a-g-i-c offering to them, then you need to tell them.
For example, if your internet wealth building home study course does required your prospects to put in some SERIOUS work to make their dream come true, then tell them!
This way, you become more credible and in this age of hype and lie, you position yourself as someone your prospects can trust and do business with. They would have appreciate you more when you tell them the truth other than concealing them and paint them an untrue rosy picture.
My proposal to you is to strike a balance between capitilizing the *laziness* nature of your prospects and telling them the truth, nothing but the truth…
