Jo Han Mok’s Unspoken Million Dollars Marketing Secrets 5

This is the basic that all copywriters used to write their sales letter.

Understand that people absorb information based on three modalities state, namely visual, auditory and kinesthetic. 

When you read a book, you paint a picture of the the story as revealed in the book.  You visualize! 

Or you create the sound inside you when you read of statement like “Resounding yes”, “Cash Register goes Ka-ching Ka-ching…”  You’ll imagine the sound!

Maybe you feel something as you read the story….  Just as when the author describe a sexual simulating scene when the poor girl in the story is being gang raped.  You feel the heat rising from your stomach to your chest.

Do you get it? 

Some people are more biased toward a certain modality than the other.  For example, if someone is more visual biased, then maybe he will see more than he hear or feel when he read a story book.

After knowing that people learn from this three basic form of modalities, then, how can we leverage on them?

Simply, we lead them to see, hear and feel the future when they consume and use our product and service!

There is some example:

For Visual oriented person:

“Picture yourself driving in this cool four-wheel drive turbo charged engine saloon car and see how the girls on the street start to take notice of you as the car zoom down the road…”

For Auditory oriented person:

“As you drive the new saloon car down the road, you can hear the powerful sound of the engine…. and the gusting sound of the wind blowing on your face as the car zoom down the runway.”

 For Kinethestic oriented person:

“You can feel the firm grip on the steering wheel as you drive your brand new salon down the road as your body slip comfortable into the contour of the seat… as you experience the joy of driving in this super car.”

Here is a piece of human psychology that you need to know in order for you to write hypnotic sales letter.

Here’s this: “People will not buy until they see, hear or feel themself using your product and service in their mind.”

Fill ther mind with picture, sound and feeling with them using your product and service even before they have make the purchase.  This way, it increases the chance that they will buy from you.

Finally, here’s Jo Han Mok’s unspoken secret #5:

Unspoken Secret #5: “The very essence of all power to influence lies in getting the other person to participate. The mind that can do that has a powerful leverage on his human world.” - Harry A. Overstreet