Joe Girard Marketing Secret
Have you heard of Joe Girard?
As a retail car salesman, he sold a average of 18 cars a day. He sold more cars by himself than 95 % of all dealerships in North America. He was so successful in selling that he is listed in the Guiness Book Of WOrld Records as the WORLD’s greatest salesman’
This guy really know how to sell.
I have read all i can about him and his secret on selling. Ultimately, i discovered the one most important marketing secret that make him who he is.. the GREATEST salesman on planet earth. He has many selling tactics up his sleeve but this marketing strategy set him apart and make him who he is today.
What is this marketing strategy?
He has an affiliate program. Yes, he has an affiliate program.
For every customer that buy from him, he see him as his affiliate. Girard also discover that in a person lifetime, he will have an average of 250 close friends whom he can spread the marketing message.
When Girard sees a customer, he actually see 251 (250 of his friends plus the customer) of them. Thus, he follow up with them closing after his customers make a initial purchase from him. He will give them such an experience that
- They will come back to him for a car when they want to change to a new car (repeat business)
- And to spread their good experience to their 250 friends who will then look for Girard when they want to buy a car.
Joe Girard convert every of his customer to life time customer and also his affiliate.
No wonder he is the BEST selling salesman and left all other car dealers breathing his dust.
What can we learn from Joe Girard as an internet marketer?
We MUST overdeliver to our customers and keep them in our sales funnel and convert them as every single one of them as our affiliate to promote us and our products.
Do you see how much free traffic you can receive once you set this system on viral?
Joe Girard will be coming to Singapore as a speaker at the National Achiever Congress at the end of the month. I am so freaking excited to see him, hear him and to learn from him.
I do hope that i have an opportunity to take a picture with him. He is my hero!
