Matt Bacak Marketing Gimmick?
Matt Bacak hands in the $30,124.74 to Habitat.
If you look at it from charity angle, it seen like a fantastic act.
However if you look at it from marketing angle, Matt has mananged to pull in 30,124 subscribers to his database. Thus, he has another 30,124 person he can bombard with his marketing messages in the future.
Additionally, he is creating F-R-E-E advertising as reporters and media will be reporting on his charitable act. This help him to raise the ‘Matt Bacak’ awareness around the world for Free!
Well, i am not too sure if what he is doing is intentional or it is really act out of a good heart. Either way, he wins BIG time from this campaign.
If it is acted intentional, then this is call the ‘Greatest Marketing Gimmick’. However, if it is acted unintentional, then this is call the ‘Greatest Charitable Heart’. Only Matt himself know the answer to this question.
Having attended Matt’s seminars a few times, my gut feel is that this man is real and act out of a good heart. He has the ‘Greatest Charitable Heart’ indeed!
Here’s a video of Matt Back handing the cheque to the Habitat:
