Mike Morgan Amazing Copywriting trick

I have a chat with Mike Morgan today at the SMART seminar in Singapore.

We talked about his stay in Singapore and the delicious food here.  Mike has fall in love with Singapore.  He as tried durian and pepper crab and is loving it.  Mike even told me that he may be back in Singapore mid next year, together with his family.

Well.. in the conversation, Mike has revealed to me one of his secret to crafting out high converting sales letter.

Do you know what is it?

It is about creating an offer that your readers cannot refuse not to buy from you.

Here is his definition of an offer.

‘An offer is the sum total of everythign you are presenting to your prospect.

Indeed, Mike shared with me that he work on the offer first before anything when writing his copy.  As you probably already know, most copywriters work on the headline first, not Mike.

His copywriting philosophy is also supported by the late Gary Halbert.  Here is what he has said before “Strong copy will not overcome a weak offer… but ….. in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!’ — Gary Halbert

 Got it?  The success or failure of your sales copy lie in the offer.