Misleading Email Marketing Subject Headline
Just a while ago, i have received an email with this subject headline “Item #19 – Notification of Payment Received From Redford White”.
 Did i made a sales?
 No!
This is just a headline that some internet marketer use to entice me to open up the email to read it.  In a nutshell, the email is selling me a make money online package.
Yes, it certainly entice me to read the email with a subject line like this. So the question here is: “Do this type of subject headline effective?”
I don’t think so… Why?
When people click on to read the email and notice that this is not a payment receipt but some marketing slogan, they will get piss off.
Do you think people will read your mail content with the right frame of mind if they get piss off? Just think about it…
What’s the use if you have a high number of click through to read your email but no one actually want to click on your url to read your sales letter?
This is my five cents worth of opinion. Do share your opinion in the comments. I would very much like to hear of your remarks on this subject. Do you think it works or it is just a piece of ingenious flop.
