I have been reading Joe Vitale latest book “The Seven Lost Secrets Success”… and i must said i am hypnotized!!!

 Since i have embark on my internet marketing journey 1 year 9 months ago, i have always been fascinated with adverting writing and copywriting.  Partly, it may have been the influence of my mentor and friend, Jo Han Mok.

In the book, Joe researched into the work of the American long forgotten advertising genius, Bruce Barton.  Though Bruce is died 41 years ago, but his work in advertising is so SO awesome that we should not ignore it and probably do us good to study them.  Now… i will be a student of Bruce Barton!

Now.. i am reading all the letters or sales letters written by Bruce Barton.

Well… back to the book “The Seven Lost Secrets Success”, i find it a good read and Joe extract 6 winning principles from Bruce Barton that he felt has given him the capability to craft sizzling and hypnotic sales letter.

Among the 6 principles, the fourth one have a greater impact on me.  It’s entitled “Dare Them To Travel The Upward Path”.  Well… it teaches us how to challenge our customers or readers without insulting them. 

One of the example that Bruce use is this “Men Who ‘Know It All’ Are Not Invited To Read This Page!” Whow…who believe that they know it all?  Even if they are someone reading this that believe he knew it all, his curious gland MUST be swollen and burning red. Who can resist not to read the page?

Bruce Barton, even though you are dead, i will still ’salute’ you for your copywriting genius.

Shall we end this post with a quote from the man himself?

“Many wealthy men have purchased purchase newspapers with the idea of advancing their personal fortunes, or bring about some political action in which they have a private interest.  Such newspapers almost invariably fail… The public has a sixth sense for detecting insincerity; they know instinctively when words ring true.”

                                                                                -  Bruce Barton, The Man Nobody Knows, 1925.

This is probably the MOST mind blowing marketing strategy that T. Harv Eker has taught us at the Guerilla Business Intensive.

Harv post a question to us:  “How to get your prospects for the first time?”

Just think about it….  What’s your take?

Spent more money on advertising to get your first time prospects? 

Are you sure?

NO! NO! NO!

What you should do is to offer your first time prospects an *freaking* outrageous offer for FREE!

This strategy is not new to internet marketers but i am not seeing it use on offline business… hmmm maybe one or twice, not much.

Harv illustrates this “outrageous offer” with a ice cream store business in downdown San Francisco

This ice cream man, lets call him Mr X, wanted to increase his profit selling his brand of yummy home made ice cream.  He knew it is awesome, but he is not making much from the business.

So… like as poor marketer, he spent $40,000 to engage some advertising firm to write the sales copy, do all the advertising tasks for him.   Sad to say, the advertising firm did not do a good job.  They advertised in the national newspaper and people will not travel from New York to San Francisco just to eat an ice cream!  Stupid? But this is what the advertising firm has done.  Moreover, the sales copy suck and did not bring in the customers that it supposes to do.

He lost money!

When he consulted Harv, Harv suggests to him to give away his ice cream for free, but for one day only.  This idea alone cause the ice cream owner goes bonker! He is shock!

Nonetheless, he execute Harv marketing plan to the dot.  He sent out mail order written by Harv to the neigbourhood to announce the Free ice cream day. 

On the day itself, thousand upon thousand and thousand of people flock to this small icecream store to get a taste of the ice cream.  As the ice man man served the ice cream, he is also handing out the frequent buyer discount coupon.  The coupon entitled anyone to receive a free ice cream after the 10 purchase.

All in all, he spent $40,000 for offering the free ice cream on that day, but the advertising is going to bring him lot and lot of customers in the future.  Why?

1)  First, thousand of people have tasted the yummy ice cream. Do you not think they will come back again?

2)  Secondly, they have a frequent buyer coupon sitting in their wallet. They want to take advantage of it and thus increase the ice cream sales.

3) Thirdly, it create a viral or word of mouth marketing effect where everyone in town is excited and telling their friends or families about the event.  At the same time, they are building up anticipation when the Free ice cream event draw near.

One of the success of this Free ice cream campaign have everything to do with the copywriting skill that Harv has done on the mail order that are sent out to entice the people to come for the ice cream.

Think about it… if the mail order is not written such that it caught the eyes of the readers and get them to take action to come back to taste the Free ice cream, will the Free ice cream campaign work?

No!  Even though this is a freaking awesome marketing strategy.

So…if you are business owner and internet marketers, you need to learn how to craft a sizzling and converting sales letter.

Find out how you too can learn how to write a sales letter or mail order that sizzle and influence your readers to take the action that you desire them to do at http://www.masterwordsmithsecret.com

Remember, learning how to write a converting sales letter or mail order is the KEY to your financial breakthrough in your business, whether online or offline.  Do not trust other to do the copywriting job for you, do it yourself.  This is such a most vital job in your business such that you cannot afford to trust it on other people’s hands but you may want take control of it, yourself.

I have attended the five days T. Harv Eker’s Guerilla Business Intensive from the 25th June to 29th June 2008.

I might said that it is a five days of intensive and value added seminar by peak potential.

As usual, T. Harv Eker is at his best, drilling us with lot and lot of ’street-wise‘ business and marketing lessons and strategies.

Although i have know most of the strategies that is taught at the seminar, i have learned a very important psychological lesson from T. Harv Eker. 

Before the official start of the seminar, Harv asked for all of us to stand up and then he called for those whose annual net income to be less than 50,000 to sit down.  Slowly but surely, he raise the bar, from 50,000 to 100,000, to 500,000 to 1 million and then to 1.5 million.

At this stage, only 5 to 6 people among the 5000 strong attendees are still standing.  Now for the killer words from Harv.  He said this “If you are not earning  1.5m or more annually in your business, then you really do not know some of the strategies that i am going to teach you, even though you ‘think’ you know it.”

Yes, i am not making more than 1.5m dollars per year but i do know most of the marketing strategies that Harv taught.  There is a struggle inside me…. On the one hand, Harv states the undeniable fact that i am not making $1m per year.  On the other hand, i do know most of marketing strategies that Harv is teaching.

Then i see this flash board at the side of the seminar hall.

I can be “right” or I can be “rich”.  Do i want to be right or to be rich? 

 Of course i want to be rich if i can only choose one of them.

Then at this point, it ‘awaken’ the giant within me… and i start to realized that i really do not know those marketing strategies that are taught by Harv, if not, my business will be making me more than $1.5 million a year.

Reflecting on this thought… i realized that i have not apply enough of the strategies to my business, to my marketing to achieve the kind of 1.5 million success that i desire.  Not only have i not deploy enough of these strategies, i do not have the right tools for me to expand my business to a $1.5 million dollars a year business.

Hmm…. this is the moment of realization and rude awakening for me.   A good psychological lesson indeed.

Yes, the record breaker is launching his pet project again…

Back in 2004, he break the ‘mental barrier’ for internet marketers by making $1,080,496.27 in just one day.

What’s the product that make him more than $1m in just One day? Well.. it is his Traffic Secrets.

From my observation, he is able to do so because John know his marketing.  Most importantly, John is giving the internet marketing communities what they want… information that they will salivate for…

Yes.. traffic!

Every internet marketers want to know how to attract million and million of traffics to their website.  He simply create the product, position himself as the go-to guy and give the market what they want.  Combining this factors with awesome marketing strategies, bang!, $1m goes into John pocket.

 Since John record breaking feat, many internet marketers have since broken the $1m per day record.  It’s seen like once the mental barrier is broken, all things are possible if we dare to dream.

Today, i have received a lot of emails from John Reese’s Joint Venture partners promoting his upcoming Traffic Secrets 2.0.  Gurus like Mike Filsaime, Arman Morin, Rich Schefren, Matt Bacak, Rich Raddatz, Joe Lavery… the list goes on….

It’s seen like success breeds success.  Looking at the Joint Venture partners that John Reese attract…. they are awesome, aren’t they?

Will John Reese raise the bar this time?  How’s about $10m a day during this recession time in US?  We shall see….

He has posted a new video to promote his up-coming launch at http://www.trafficsecrets.com   (this is no affiliate link as doing a JV with John Reese is by invitition only and unfortunately i am not one of those invited to participate)

Watch it as John did give some useful tips on generationg *free* traffic to your website. (Hint: It reverse engineering…or what John coin it ‘Result Detection’)

This are fact!

Marketing is all about telling a story and human psychology.

Who are you marketing to? Yes, human being with feeling, emotion etc.

Have you wonder how some of the Multi-national companies promote their new product and service?

Yes, they create a buzz… they promote an MEGA event that get the marketplace to chum and talk about.

They tell a compelling story behind the promotion and stir up the emotion of their potential buyers to increase their desire to own their product or use their service even before the ‘official’ launch.

Have y0u ever wonder why people paid to go to the movie?  They want to engulf themselves in a wonderful story and most importantly, they enjoy and love it!  That is what you need to duplicate in any of your marketing effort.  To tell a marketing story to get them excited and feel belong.

Once you have told a compelling story, you are half way there to winning in your marketing campaign.  The other half of your marketing weapon is that you need to understand the psychology of your target market and how you can leverage on them to get them to buy from you.

Here is the ultimate marketing success formula:

Telling a compelling story to your marketplace +  leverage on the psychology of your marketplace to sell your product/service  =  Marketing and sales success

 It’s that simple.  This formula is applicable to both the offline and online business. 

Chew on this formula and apply in your marketing effort and see success embracing you…  always!

I have consumed the highly popular and famous Mike Filsaime’s “Butterfly Marketing” manuscript after i have placed my order from his ‘7 Figures Secrets dot com’ site.

To be brutally honest, i am intrigue and fasinated with ‘Butterfuly Marketing’ for a long time as i started my internet marekting career 2 years back.  I have heard a lot of good comments about it in forums and from friends.

I did not make the purchase as i am holding back for an irresistable offer from Mike before i get my hand on the manuscript.  There is no better time than now as Mike is giving the manuscript FREE for signing up to his monthly ‘Marketing Dot Com’ magazine.

Inside the ‘Butterfly Marketing’ manuscript, Mike revealed a lot of ‘common sense’ but yet powerful marketing secrets.

He talked about the launch phase ( similar to  Jeff Walker’s Product Launch 2.0 product ), ways to get consistent earning of your sales site after the launch phase (the key word is C-O-N-S-I-S-T-E-N-T)  and many more. 

One of the most powerful secret revealed inside the butterfly marketing manusript is the ‘Viral Thank You Page Membership site’.  In a nutshell, this marketing gem turn a traditional squeeze page into a thank you page.  In order to receive the gift on the thank you page, you will need to click on a link where a registration page will appear to capture you name, email address and any other personal information. 

This magical twist in presentation change the dynamic of capturing your prospect name and email. Why?  When the propects click on the link on the email and is presented with a thank you page, their frame of mind is ready to receive your gift.  When they click on the link to download the gift and is presented with a subscription page, then they are more likely to cooperate and stroke their fingers on the keyboards to give you the information that you want.

The same is not perverance when they see a squeeze page after they click on the link on their email.  They read your squeeze page and know that they need to part with their personal information in order to exchange for your free gift.

Can you now see the different? 

The former prospect is already preframe to receive the gift.  Submiting their personal information later is just a by process of what he came for. The later prospect aware that he will need to exchange personal information for the free gift.

As any internet marketing gurus out there will tell you, the money is in the list.  By turning a squeeze page into a thank you page will increase your list size by leap and bound.  ( marketing is all about human pschology, dude…)

As i have mentioned earlier, this is a viral thank you page.  Why viral?  Picture this…. once you click on the link on the thank you page to receive your gift, you are ask to key in your personal inforamtion.  After that you are transported to a one time offer page where you are presented with an irresistable offer.  If you don’t accept the offer, you will be down-sell with the same offer (minus of some bonuses).  Hmmm… you are tempted but you still insistent on not making any purchase.  Finally, you are shown the membership site where you can download your free gift.  You are also introduce to the affiliate program where if you introduce your friends to the site and they make a purchase of the One Time Offer, you will make a commission sales.

Do you see now how this thank you page is viral now?  Amazing and powerful marketing secrets, isn’t it?

Now for the hard truth about ‘The Butterfly Marketing Manuscript”…. it is camouflage sales letter, just like Napolean Hill “Think And Grow Rich”.  Why?

In order for you to easily enjoy the awesome ‘viral thank you page’ marketing secret, you will need a scipt which is only available when you make a purchase of  the ‘Butterfly marketing’ backend. 

The butterfly marketing manuscript is selling for $97 at retail price.  The butterfly marketing backend is selling for $994 at retail price.  Can you see the ‘butterfly marketing’ sales funnel now?

Of course the butterfly marketing backend comprise of more marketing strategies and tricks, but at the core of this backend package is the script for you to implement the ‘viral thank you page’ trick.

Mike Filsaime is a genius to devise such a brilliant marketing plan.  I salute and respect him as a top notch internet marketer indeed.

Overall, i do think that Mike did deliver a lot of values from his ‘The butterfly marketing’ system.  To be honest, i am tempted to buy the script… but i wonder if Mike will ever offer just the script alone at a bargain price.  I am waiting, waiting for that moment….

The ‘The Butterfly Marketing Manuscript’ is a good and insightful read for me and i high recommend that you can spent your weekend reading it.  I strongly believe you will be amazed by the marketing tactics and tricks revealed inside.

This manuscipt is still available for FREE when you subscribe to Mike ‘Marketing Dot Com’ magazine.  On top of that, you will also receive a copy of a 85 pages report of ‘The 7 Figure Secrets” and the 18 full color process business map blueprints used by Mike Filsaime and Rich Schefren. Opp… you will also recieved the first copy of the ‘Marketing Dot Com’ magazine for free too!  (the last i know, this offer is closed… too bad) 

However, you can still buy it at retail price at >>>> http://www.embraceinternetwealth.com/endorses/ButterflyMarketingManuscript

Here’s how the ‘Marketing Dot Com’ magazine looks like…

Personally, i have not received my copy of the 7 Firures Secrets and the Marketing Dot Com magazine at my door step as yet.  Once i lay my hand on it and consume it, i will do a review here.  So watch this space….

Next week, i will also be attending a 5 days ‘live’ Guerilla Business Intensive by T. Harv Eker.  I will take some photos and update you of any important marketing or business ideas that i will learned there.  Till then, take care……and yes, i would appreciate if you leave your comments here.  I would like to read it personally and reply any queries from you.

Success Breeds Success!

Most of the time, when startup businesses failed, this are the reasons:

1)  Lack of marketing skill and knowledge (marketing is KING in any business)

2) Did not manage the cashflow correctly or mis-managed the cash

3) The founders give up when the ‘going’ is painful

Point number 3 is primary psychology.   This is partly due to the business founders not understanding the important fact that ‘Success breeds Success’. 

Yes, initially, just like in child birth, you will face problems and difficulties in running your business or even internet marketing business.  Do you give up at the first sight of problems?

Understand this.  When you preserver and push through, the momentum will come and you will find your business grow faster than you can ever imagine. 

Just like any internet marketing gurus out there, they work hard and preserver to make their first million dollars online for a long time (say 2 years or more).  After they make their first million dollars, it will find that it is faster to make the next million dollars (say 1 year 6 months) and much more faster to make the next 2 million dollars (say 1 year) and so on and so on. 

The moment you CAN endure the pain and push through, you will find the ’success momentum’ takes control and you and your business will be in a roll.

I hope this post will motivate you to see beyond your current problems and difficulties in your business and look forward to the light at the end of the tunnel where your initially success will lead to much more successes that you will never even dream of….

Have fun building your business.

If you are an internet marketer, you will know that the purpose of a headline of a sales letter is to capture the readers attention and get them to read on…

The subject line of an email has the same objective as a headline.  It’s sole purpose is to capture the attention of the readers and get them to open the email and read on….

As i am an internet marketer, i have subscribed to the newsletters of many other fellow internet marketers and find the subject line that they have used to be pretty amazing….

Here’s a selection of some of the subject line that i have received from them. 

 Judge for yourself and see if any of them will capture your attention. Do give your comments below.  Here you go:

You Animal you….

I am sending this to you naked

<your name>, gurus and death threats….

The CEO Was Really In Tears….

<your name>, do you know this email secrets?

<your name>, those “rascals”…

Your mother-in-law can get you rich?

<your name>, have you heard?

Look Who’s coming…

Are you ready for this?

Happy St. Patricks day.. You’re in Luck Today

It’s decision time…

the missing ingredient

<your name>, you saw this…. right?

cover your 6

a fistful of mud

Jay Abraham is a master consultant to grow business.  He is known as the Godfather of direct response marketing.

 If you do not already know, internet marketing is a direct replica of direct responsemarketing.  Internet marketers use a squeeze page to capture their prospects’ name and email address, built relationship with them and increase their anticipation for any email that come from the marketer.

In so doing, the internet marketers can turn them into highly responsive customers who will snatch any offer from them in one single email or sales call.

Direct response marketing is that simple yet it is most effective.  Ultimately, you do not need a PHD to do well in marketing, you need common sense and a focus on simplicity.

I have been reading a book by Jay Abraham entitled “Getting Everything You Can Out OF All You’ll Got” and find that Jay is an absolute genius when it come to marketing. One of his most powerful strategy is the strategy of preminence.

As Jay put it in the book “The Strategy of Preeminence is a powerful yet simple strategy that almost single-handedly can transform any business or career.

So what then is this strategy of Preeminence?  It’s looking beyond the one-time sale. It’s about go the extra mile with your customers to gain their trust and transform yourself as a trusted friend and advisor to them.

This way, you can sell more products and services to them in their lifetime or Jay coined it as the life time value of the customer.  Essentially, it means the value of each customer to your business in their lifetime, if you can keep them as a faithful buyers of your products/services.

The strategy grows beyond the life time value of your customers.  It will generates a multiplier effect of free advertising for you when they refer their friends and families to your business.  Their friends and families in turn introduce their friends and families to your business… and your business will grow exponentially with zero advertising cost.

Isn’t this powerful? You bet.  In offline business, it is called words of mouth advertising.  In internet marketing, it is called viral marketing.

It’s have been two weeks since the last wealth academy which i have join as coach.

Other than investing and business building strategies that Adam Khoo and Conrad have shared with us, there is one particular lesson that i have benefited alot and i would like to share with you here. 

This lessons are so important to me that i have written them down on a postcard and put it up on the wall in my bedroom so that i can see them and read it out loud everyday.

Here’s the lessons.

In life, we can live a life without limit and DO all things if we have the right beliefs.  If not, we will be crippled pschologically and limit ourselves to what we can offer to the world.

Adam has highlighted these three core beliefs that we need to adhere in order to be successful in life.

1. Believe #1:  We all have the same potential.  If it is possible for others, ti is possible for me.  It’s just a matter of finding the right strategy.
2. Believe #2: The past does not equal to the future.
3. Believe #3: When we are committed, there is ALWAYS a way.

When I take look at successful people like Warren Buffett, Bill Gates, Steve Jobs and even Adam Khoo, i can admire them but most importantly, i must believe that if they can do it, i can do it as well, if not as good.  I do not want to live under their shadow but i want to model after them and nurture the GOD given talents that is within me, the T Yew Heng Chiong’s talent.

Here’s the photos taken at the Wealth Academy from May 22th to 25th 2008 in Singapore.

Can you SEE the winner in me?  I want to be the BEST trader ever….