Robert Collier - The Master Copywriter
Whow… i have just read through Robert Collier’s Fifteen Million Dollar sales Letter and it has never failed to impress me.
Indeed, Robert Collier is a master copywriter.
His writing style is so soft, persuasive and powerful. No wonder his mail orders pull and generate million and million of dollars for him.
Another thing i notice about Robert Collier sales letter is that he assumes the sales in the sales letter, even before the readers take any action.
Here are some amazing powerful close that he has used in some of his sales letters:
”The enclosed envelope needs no stamp. Won’t you, therefore fill out the Record NOW - while it is in your hands and mail it right back in the enclosed envelope?”
Annotation: This close is so smooth and it make it easy for the reader to do what Robert Collier want them to do. Quite hypnotic in its delivery, especially the part ‘while it is in your hands’. It implies that you are ready to fill out the record now as you are holding it on your hand right now.
“But remember - this is the only month in which we are going to offer “Rainproof” Coats a the special “lowest-in-years’ price of $14.65!
Hadn’t you better drop the postcard into the mail RIGHT NOW - while you can take advantage of this Special Offer?”
Annotation: Robert Collier motivate the reader to take action ‘now’ with scarsity. The offer price may not be repeated again.
“SEND NO MONEY! Just your name and address on the enclosed card will bring a pair of these extra-powerful, *-lens Officer’s Field Glasses to you at our risk, our expense, TRY them! Test them against the finest glasses you can find selling at $30.00 to $40.00 a pair. If these are not clear, stronger, more satisfactory in every way, send them back. If you are willing to part with them for any reason, send them back. Otherwise, $7.95 makes them your own, an endless source of pleasure and usefulness. On that understanding, will you TRY a pair of these Magic Eyes? With that distinct agreement, will you put your name on the enclosed card, and mail it NOW? You will never have another such opportunity. “
Annotation: Robert Collier offer his reader a guarantee. (SENT NO MONEY!) He also use scarsity to motivate his reader to take action now.
Understand this… shortcut your path to success by modeling successful master copywriter like the legendary Robert Collier.
The microsoft certification is important for engineers because they usually come under the degree of a+. The second certifications important for the network engineers are the cisco certification. CISCO is a renowned company and an important certification from them is the ccie, which is not so hard to prepare as well. The other important certification is ccda, which is popular as well. It comes in the category of network plus certifications. Network engineers can have another certification to understand the protocols completely, which is ccnp.
