Successful Email Marketing Campaign

1.)  Use Plain Text

Only use plain text with no fancy backgrounds, colors, cute little graphics etc.

You want black words on a white background…just like what you see in this blog.  Anything else is to hard to read and cannot be properly handled by some email clients.

2.)  Use A Maximum of 60 Characters Per Line

Don’t type all the way across the page…it’s to hard to read. Plus, some email clients will automatically break the line off at 65 to 70 characters anyway.

This can really ruin the readability of your email especially if you haven’t formatted it correctly in the first place.
 

3.)  Use Short Sentences

Look at the sentences in most emails from Internet Marketer and you’ll notice they are all reletively short.

This makes them much easier to read on your screen.  If you make it easier to read, they will read your email.

Whenever possible, break up your sentences because it makes it easier for someone to consume your message.

4.)  Use Short Paragraphs

The rule of thumb is 4 short sentences.  Anything more is to hard to read and causes the reader to delete your message without even reading it.

Leaving “white space” in between sentences actually helps the “flow” of the message.

It’s easier on the eye and once again, increases the consumption of your message!

5.)   Do Not Use All CAPS

There are a number of reasons for this one.

A.   All caps is considered shouting at your reader.

B.   All caps can make it difficult for reading.

C.   Many of the email filters will bounce emails that use
excessive caps.

So you’ll increase your odds of your emails getting through to your reader and you’ll make it easier for them to read once they get it by eliminating all caps.

6.)   Keep The Entire Email As Short As Possible

Why is all this important to know and use?

There is a major difference when writing emails for personal
and business purposes.

If you are sending emails for business…you want people to read them.

Believe me…most of the people reading them will not read them out of love for you.   You must make it compelling to read (use good headlines) and easy to read (see the 6 steps
above)

7.)   Do not sell on your email but do it on the sales letter only

Once again, i repeat myself.  Do not sell your product on your email to your readers.  The purpose of the email is to get generate enough curiousity on your readers to get them to click on the link to read your sales letter.

Always remember, in direct response marketing, we promote ’one’ thing at a time. We try not to confuse the prospects, as we all know that a confused mind DON’T BUY!

Once again, the sole purpose of your email is to get many of your readers to read your sales letter.  If they read your sales letter from your email, your email campaign is considered closed and successful.

The Internet has created a group of people with very short attention spans.  If it’s not compelling, short and easy…they’ll just move on.