Smart Marketing From Patric Chan

Here is a guy who really understand marketing. 

Recently, Patric is busy promoting his his Success Trace launch on the 30th April 2009.

One of his most important task at hand before the launch is the consolidation of Joint Ventures partners to help him to push the launch to greater height.

And one of the critical deciding factor to whether a Joint Venture participate in the program is whether the Success Trace’s website can convert well or not.  Patric understand this. 

Just a month ago, one of the world greatest direct response copywriter, Ted Nicholas, has launched the Contrarian Entrepreneur Mentoring Program where he will critique your sales letter for FREE if you are one of his Contrarian Enterpreneur mentoring member. 

Probably Patric has joined the membership.  He has sent an email to his potential Joint Venture partners with the subject line “SuccessTraceJV: We let Ted Nicholas to critique!‏”.  Inside the email, he has enclosed the critique from Ted Nicholas on Success Trace website.  This is the exact words from Ted Nicholas on Success Trace:

—————————————
Hi Patric,

Basically there are lots of things I like about your
10 follow-up e-mails. The voice, personal style,
benefits and subject lines are all first rate.

Rarely do I have a chance to comment on copy as
sound as yours.

Assuming you are on the same page as your
prospects and you are attracting the right audience,
I would imagine your conversion rate will be at
a good level.

Keep up the good work.

Regards,

Ted Nicholas

————————-

Here is what so brilliant about Patric Chan.  He understand how to use leverage.  He sent Success Trace to Ted Nicholas for comment and critique.  Obviously, he want the reassurance from a top notch copywriter to give him feedback so that he can make Success Trace a real success.  

What so brilliant here is that Patric does not stop here. He leveraged on the good comments from Ted Nicholas on Success Trace by sending it to his potential Joint Venture partners to reassure them that Success Trace has attain an endorsement from the legendary Ted Nicholas and they will kick themselves in the butt for losing a good fortune if they do not promote Success Trace. 

See… i have taken you in a little journey to peek inside the mind of a top marketer,  Patric Chan.  Top marketer are always looking for opportunity to exercise leverage.