Ted Nicholas Billion Dollars Marketing Secrets Revealed

I have been reading Ted Nicholas’s “Billion Dollars Marketing Secrets” book since i lay my hot little hands on it last week.

On of the secret that caught my attention from Ted Nicholas is Chapter 8 of his new “Billion Dollars Marketing Secrets” book. 

The headline for that chapter is “Tell’m What They Will Lose”.

Indeed, Ted hit on the right buying emotional button here.

 You see… the often use “Hope of reward” and  “What you will gain” hot buttons are powerful but not as powerful as the “What you will lose” emotional trigger.

All of us hate to know that we stand to lose if we do not make **that** purchase.

We simply hate that.

Not known to many readers of this blog, i am learning trading online with financial derivative like option.  One of the reason why most traders lost money trading is because they let their emotion take precedence over their trade. 

Yes, they allow “Greed” and “Fear” to destroy their trade.  Most often than not, trader enter into an overbrought stock because of greed and close thir position too early or too late because of fear.

The ‘Fear’ factor has a stronger emotional impact on a trader than greed.  It is also the emotional factor that cause many traders to lost money from the stock market.

We simply fear to lose… all of us.

Likewise, we should use this weakness found in all human to our marketing advantage.

When writing a sales letter, we telegraph to them how much they will lose out if they do not buy our product or engage our service.

This is the exact same tactic that one of the option trading guru use in recruiting students to his class. 

He show us, back by some statistics, that the US will move into deep recession in 2009.  This recession will also affect the world and Singapore will not be spare as well. 

Oppp… forgot to tell you who he is.  He is Dr Clement Chiang.

Clement continued to show us that the Singapore government is well prepared for the upcoming recession as they have plan for the launch of the Integrated resort and casinos here to combat the economic downturn.

His question to us is: “How’s about us, Singaporean?”  Are Singaporeans prepared for the downturn next year?

This really scare the *hell* out of us. 

Next, he proposed a solution that we can make alot of money from trading option by learning from him so that we can invest our profits from our trade to property, which not only will help us tide over the recession but profit from it in a BIG way.

Many Singaporeans paid few thousands dollars to sign up for his option trading seminar after his presentation. 

Amazing, isn’t it?  Fear can be us to drive more people to take action than the persuit for pleasure and benefit.

Just think about it.. how much power you possess in your arseanl when you use the ‘Fear to lose out’ emotional trigger in your sales and marketing…