The Greatest Secret In Marketing Revealed

Quote of the Day: The secret of business, especially these days, is to focus relentlessly on your unfair advantage - the thing you do that others don't.

In my last posting, i talk about the greatest secret in copywriting.

Today, i will reveal to you the greatest secret in marketing.

Here is the greatest secret:  “In business, if you want to be rich, you sell products and services. But if you want to be filthy rich, you control the market.”

Let’s put it this way…

If you are a fisherman, do you want to go out in the big ocean to do your fishing everyday or …. do you want to rare your own fishes in your own pond?

You see, if you have a feeding programme where you rare your own fishes in your own pond, you have control.  Everytime you want some fishes, you can always get it from your pond.

Similarly, in marketing, you would want to control the market with a feeding programme.

How can you do it?

 Convert every customer of yours to be your business partner or affiliate.   Once they become your customer,  give them the right to trade your product or service for a profit.  And feed them with the right training, environment and incentives to make money as your partners.    This way, they will be your business lifetime customers and partners.

How can they be your lifetime business customers?  As a profitable partners, they will use your product and service, thus making them your faithful customer forever.   They cannot afford to not use your product or service as they are making money from the same product or service.

Now you have a market that is controlled by you.  The next step for you is to think of how to expand this market exponentially.  Once you controlled a big market in your niche, you are the king in your market.