The Power Of Direct Influence
Recently, i have noticed a way to command influence on your customer.
This little discovery is amazing…
Let’s me pull the rabbit out of my hat and share with you this little discovery of mine.
The story goes like this…
I walk into a groceries store and find a plumb looking man scolding a young lady. The lady looks down on the floor and accept every scolding that is thrown to her. Later, she bend over and pick up a pile of groceries and went over to the cashier counter to make payment.
I am curious and i decided to poke further into the story. Upon further investigation, i am shocked to discover that the young lady is actually a customer of that plumb man (who is the business owner of that shop).
My goodness! How can a business owner be so rude to his customer and yet she remained so loyal to him and willingly pay him more money? Isn’t that insane?
Moving ahead to find out more, i discovered the hard truth.
Finally, now i understand why the young woman is so patriotic to that fat business man. The young woman is an affiliate for his business. She is actually making good affiliate income from promoting his products. Now i know why she can withstand the harsh scolding and yet continue to buy stuffs from him. She want her affiliate income!
Thinking ahead, i start to realize that if we can turn our customers to be our business partners or affiliates, we can then have direct influence over them. They will be loyal and faithful customer of our business as they are making good affiliate income form the same products that they buy.  They will not switch for another product or service.
What if you focus more on converting every of your customer to be your business partner? And you create a system for them to leverage on and make good affiliate income from promoting your product… Will they not stay with you and your business for life, consume your product for life and never consider using another of your competitor product?
And even when you turn nasty… they will still stay with you.. Hmmm… this is a marketing idea with a little twist…
